ScanBuy, a mobile commerce and marketing firm based NYC, has received $9 million in second round of funding. The round was led by Longworth Venture Partners, Masthead Venture Partners and Hudson Venture Partners, with participation from existing angel investors. Also, the company announced, it has Jonathan Bulkeley as new CEO…Bulkeley was previously the CEO of Barnesandnoble.com. Prior to bn.com, Bulkeley served as Managing Director of AOL’s joint venture with Bertelsmann Online in the U.K. and as AOL’s VP of Business Development in the U.S.
Scanbuy has a barcode-capture technology and services platforms, and markets it to handset players, operators, content providers and retailers. Its technology can be used for comparison shopping in a store, or could send users to wireless websites on the phone for more information, or could also be used to buy content. The new funds will be used to extend its standard 1D and 2D bar code technology into mobile marketing, and expand its operational capabilities. Other competitors in the sector include NeoMedia, OP3, Bango Spot and others.
More details in the release here.