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Summary:

SAN JOSE, Calif. — 8:50 a.m. PST — Cisco CEO John Chambers just said that “if there is a killer app, it is video,” as part of his keynote speech kicking off the Cisco C-Scape analysts conference here. “Things like YouTube are just the baby steps […]

SAN JOSE, Calif. — 8:50 a.m. PST — Cisco CEO John Chambers just said that “if there is a killer app, it is video,” as part of his keynote speech kicking off the Cisco C-Scape analysts conference here.

“Things like YouTube are just the baby steps of the impact video will have on networks,” said Chambers, who has already introduced the company’s new big-vision theme (“The Human Network”) and the technology vision that supports it (“Network as the Platform.”)

Live-blogging this, so quotes may not be word for word… Chambers opened talking about how Cisco differentiates by combining vision, strategy and execution… said it took 6-7 years to change the company internally (“changing the reward system, who got promoted or not”) to get buy-in on the current track.

Singapore to get 1 Gbps to the home: Getting to some good stuff now about India, focus on globalization… “moving 10 of our top execs into our globalization center in India. Use our own technologies… (videoconferencing) to change support… Drive all four elements of our strategy from India. This is a huge investment for the future.”

Says Singapore is planning for 1 Gbps to the home… “not that much more expensive to do a gig.”

now transition into service provider market

why did US stop innovating? Stopped investing

SPs going to be experience providers, not plumbers.

“we define service providers today by their access technologies. Who cares! Want to define them by the experience [they deliver].”

More as we catch up!

8:50 a.m. — Showing off now… it is impressive though how Cisco strategy slides from the past are pretty good at predicting the future, especially the gradual improvements in networks.

Next level: Quad play

9:07 a.m. — Jim Grubb demo now, showing a Cisco media player — small box with Ethernet jack and video input/output to make any display a smart device on the network.

Waiting for the inevitable Grubb salary/budget joke… there it is, Chambers says Grubb’s staff doesn’t need to be that big… ha ha ha

Before demo, Chambers said about video: “I really do not want to store all the “Desperate Housewives” and Duke basketball games on the DVRs in my house.” Content should be in the network, he says.

Applications are going to drive the service provider business… and video is going to be a large part of that. Telepresence (Cisco expensive teleconferencing). The data center will be virtualized first, and then it will go all the way out to the end…

9:12 — We are now hearing about Cisco plans with Oakland (Fremont!) Athletics to build a new baseball stadium.

(Will reserve my arguments against this stuff)… he is talking about watching multiple replays, multiple cameras (because of how wired/networked the stadium is)… use cell phones as credit cards… “we’re learning how to push experiences.”

End to end SP quad play. Consumer iHome end to end play. New services.

Telepresence? “It’s my favorite new technology.”

save $140 million? “it will change the way we collaborate” play texas hold em, see pupils dilate.

Thought this year was all about execution… wrong. Need to keep innovating as well.

9:20 a.m. — Big close, puts up the slide that shows how Cisco market cap dwarfs that of closest 10 competitors combined.. says the opportunity “to be the major company in IT and communications is in front of us.”

Whew! Watch this space for more from the conference today and tomorrow. (As long as the Cisco folks don’t kick me out of my “reserved Cisco” seat up front, heh)

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  1. Cisco on video…

    Cisco on video: Om Malik reports: “Cisco CEO John Chambers just said that ‘if there is a killer app, it is video,’ as part of his keynote speech kicking off the Cisco C-Scape analysts conference here.” InformationWeek has another quote: “YouTube c…

  2. Nothing unexpected from somebody who’s hardware will determine what experience (if any) the user will have on her end. There’s no value proposition if Cisco was merely a service provider and a plumber, right? Somebody needs to let the ISPs and content aggregators control the pipe. Might as well be Chambers’ company.

  3. Cisco media player — here is a space crying out for a decent solution. The avialable hardware is fine, but the software is still circa 1995 unless you go DIY with a PC in which case you are spending big money. I just wonder if media player + Cisco’s concept of storage on the network is a good mix. If I am still beholden to some network provider to control what content I can play on my media player, how is it different from traditional VOD? What I want is the iPod for this space — maybe Apple can deliver again.

  4. Cisco C-Scape 2006…

    This past Tuesday and Wednesday, Cisco held their C-Scape conference. Cisco recently unveiled their slogan “The Human Network,” along with a new logo and a massive marketing campaign. The conference was used to further promote this vision…

  5. Amazing technology at our doorsteps and its just growing exponentially in all directios. Networks are growing at an exponential rate in the world at each level and branch worldwide.

  6. Amazing technology at our doorsteps and its just growing exponentially in all directios. Networks are growing at an exponential rate in the world at each level and branch worldwide.

  7. Web Worker Daily » Blog Archive Telepresence – Wave of the Past? « Wednesday, May 30, 2007

    [...] Cisco is making a major push in this area, and there are a number of well-funded smaller companies with hardware for sale today. Setting up telepresence-connected meeting rooms isn’t the stuff of science fiction these days, but simply a matter of finding the appropriate budget, and that budget is getting less astronomical all the time. [...]

  8. Do you Roku? – VPIsystems Blog Wednesday, May 21, 2008

    [...] in mind that video is the “killer app,” we’re going to be in for a rude awakening when it comes to the future of Internet video. Share [...]

  9. 8 Applications I’d Like to Have on my Future Desktop Video Conferencing Solution | Video over Enterprise Tuesday, October 21, 2008

    [...] Chambers said that “if there’s a killer app, it’s video“. If I can record anything – my kid playing, my favorite TV show, the live newsfeed on that [...]

  10. Cisco’s Grand Video Plan – GigaOM Wednesday, December 10, 2008

    [...] 0 comments Having determined that its growth in the enterprise has pretty much stalled, Cisco is looking at video to help it sell equipment to carriers. To do that it’s positioning video traffic as the new [...]

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