Comments on: Report: MySpace Passes Yahoo in Page Views

By: mourning » Report: MySpace Passes Yahoo in Page Views

mourning » Report: MySpace Passes Yahoo in Page Views — Tue, 06 Mar 2007 22:15:28 +0000

[...] Original post by Liz Gannes [...]

By: Marksonland

Marksonland — Wed, 07 Feb 2007 22:24:58 +0000

Beating the Dead Horse…

I've written before about the challenges of the non-search, on-line advertising market and don't want to re-live those posts. But, with that, I have to say, I am always fascinated by this subject. What caught my eye today was this…

By: S.S. Hoffman

S.S. Hoffman — Wed, 13 Dec 2006 22:54:25 +0000

I take the wait and see approach. I think it’s too early to make a call on Yahoo’s relevance in relation to MySpace or other sites based on such limited data.

Also, the 5 percent decrease in average minutes spent per day per user could just be because the AJAX portion of the site is more efficient.

Bottom line is that we need more data over a longer period of time before we jump to any conclusions.

The Hoff

http://www.zannel.com

By: Jeff O'Connor

Jeff O'Connor — Wed, 13 Dec 2006 12:31:26 +0000

My first reaction to this was thinking "Good. Let MySpace suck up the perverts and the kiddie-crowd and leave Yahoo! to the grown-ups."

Then I realized just how disturbing that thought is, and not just for the obvious reaons.

I like to think of myself as a Yahoo! enthusiast. I think they really have nailed the "Social Web" at a conceptual level, but their execution - to date anyway - leaves a lot to be desired.

I hope they can turn it around. MySpace targets a key demographic that is growing rapidly and has more and more [access to mommy-and-daddy's] disposable income. If NewsCorp can lock-in the loyalty of this audience to their brand, Yahoo! could be in real trouble in a few years as MySpace becomes a de facto portal for NewCorp content and the "tweens" and teens grow-up and start earning their own incomes.

A whole generation raised on Fox News. Now that's a disturbing thought!

By: David H. Deans

David H. Deans — Tue, 12 Dec 2006 23:22:22 +0000

Perhaps it’s a moot point regarding precise metrics. If you believe the trend, then does it matter if MySpace passes Yahoo! this month or next? Isn’t the timing less important than the fact that it’s even anticipated. I admit, as little as a year ago, I would have seriously questioned predictions of the ‘actual speed’ at which the MySpace community phenomenon has already accelerated.

By: Tech Headlines

Tech Headlines — Tue, 12 Dec 2006 10:00:02 +0000

Can We Have Some Metrics On How Effective Metrics Are?…

There's just something about "metrics." I spent Monday at the Word of Mouth Marketing Association's Research…

By: Alex Moskalyuk

Alex Moskalyuk — Tue, 12 Dec 2006 05:59:19 +0000

The Hitwise report was comparing Yahoo! Mail vs. MySpace, while ComScore tracks pageviews for a certain domain name, so *.yahoo.com vs *.myspace.com.

Whoever comes up with non-AJAXified TV listings will get the lead next month.

By: Joe Giga

Joe Giga — Tue, 12 Dec 2006 02:15:50 +0000

It’s not hard to beleive. MySpace has been on an steady incline since its inception. My kids spend hours on it, while I go on Yahoo for just a few page hits a day.

By: Anonymous

Anonymous — Tue, 12 Dec 2006 01:31:17 +0000

Least you could do is cite Red Herring for the media outlet that reported this story first.

By: Parag Mathur

Parag Mathur — Mon, 11 Dec 2006 23:55:02 +0000

Liz,

I think it could be reasonable that the single-month page view decrease is due to the Ajax deployment in Yahoo Mail. According to Alexa (http://www.alexa.com/data/details/traffic_details?q=&url=http://www.yahoo.com), (and you can take this info with a grain of salt), 50% of the traffic on Yahoo goes to Yahoo Mail. Now, even if that number is not totally correct, it’s significant enough that the Ajax deployment in Yahoo Mail would have caused a significant drop in Yahoo page views.

By: Liz Gannes

Liz Gannes — Mon, 11 Dec 2006 22:50:02 +0000

George P.,

That's true, but as UBS notes within the report, it doesn't seem reasonable to chalk up the single-month page view decrease entirely to the ongoing rollout of Ajax. Can you think of some big Ajax deployment that could have caused the drop?

Liz

By: George P.

George P. — Mon, 11 Dec 2006 22:25:09 +0000

"UBS, while noting the unreliability of comScore data, cites Yahoo’s waning that use of Ajax may decrease its page views"

It WILL decrease page views. That's plain and simple, weather your talking yahoo finance (charts, quotes) to the new Yahoo Mail interface -- page views will go down, since asynchronous interaction doesn't need pages to fully reload

By: Spud

Spud — Mon, 11 Dec 2006 22:11:04 +0000

These numbers are a little unreliable but what must be of concern to Yahoo is the 5 percent decrease in average minutes spent per day by user. That is quite significant. As for MySpace, so much for a reported decline and people abandoning the site.