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Summary:

One bundle. 10 applications. 49 dollars. And a goal of $100,000 for charities. Thus makes up the final bundle for MacHeist, which after over a month of heists, is finally ending, but not without a bang. At midnight last night, Phillip Ryu finally unveiled the first […]

MacHeistOne bundle. 10 applications. 49 dollars. And a goal of $100,000 for charities. Thus makes up the final bundle for MacHeist, which after over a month of heists, is finally ending, but not without a bang. At midnight last night, Phillip Ryu finally unveiled the first application of the ten in the bundle, the media cataloger Delicious Library, as well as the price of this amazing package of Mac applications, $49. Also announced was that 25% of profits would go to one of eight charities which the purchaser can select from. As the timer clicked down towards 9 AM, the rampant speculation in the IRC room was punctuated hourly by the unveiling of another application, one by one. Little did anyone suspect, however, that there would be a catch to purchasing the bundle. Phill and his team decided to hold back the final two applications with a requisite that the sales of the bundle rack up first 50 and then 100 thousand dollars for the charities. “We wanted to give the Mac community as a whole an opportunity to show how generous we are,” Phill stated, “Donations will be made in the name of the Mac community.

And generous they are: even without the last two applications, NewsFire and TextMate, the bundle is an amazing deal. Most MacHeisters have completed at least 4 heists, each of which brings down the price of the bundle by $2, at no cost to themselves. The value of the bundle without the last two applications, is $288.75. If most users are paying around $40 for the bundle, with 25% going to charity, $30 is made by MacHeist per bundle. With 8 definite developers, that means each gets around 4 dollars, which just goes down if the charity requirements are met and additional applications are included. The average price for all these applications at retail is around $35, yet the developers are giving them out for a tenth of that. From the beginning, MacHeist has been giving away applications, but in general, those had been unlocked versions of applications, meaning they aren’t upgradeable. In this case, however, all the applications are exactly what you’d get if you bought them from the developer’s stores. This level of generosity from the developers is staggering. Two of the applications in the bundle, Disco and iClip 4, haven’t even been released yet, and must be giving up hundreds of full paying customers just for this bundle. Yet, Phill managed to convince them to do this.

Sounds pretty cool, right? Maybe you’re thinking, “Yeah, but does purchasing the bundle do for me?” Well, you’re getting 8-10 wonderful applications at a sixth of the cost of them separately, and each alone is worth more than the price of the bundle. First is Delicious Library, an amazing book, movie, game, and music cataloging application which can use your iSight to scan bar codes. Next is FotoMagico, a slideshow application extrordinaire, with Apple Remote support and DVD burning. Third is ShapeShifter, the insanely popular theming application for OS X, making the interface of your dreams just a click away. DEVONthink Personal follows, a database application to store your every text document, PDF, and email. Fifth, Disco, the CD/DVD burning application that’s easy to use and even smokes while it burns! RapidWeaver, the website creator that leaves even iWeb in its dust comes after, followed by iClip, the multiple clipboard manager that’ll make you wonder where its been all your life. The last of the definite inclusions is a Pangea Game, with choices of Pangea Arcade, Nanosaur 2, Bugdom 2, and Enigmo 2. If $50,000 is obtained for charities, next in the bundle will be NewsFire, an RSS reader with such a beautiful interface, it makes even Paul Thurrot’s words bearable. And finally, if the ultimate goal of $100,000 is reached, TextMate will be unlocked, an award-winning text editor to aid developers in the most daunting of tasks.

That’s quite an impressive line-up, if you ask me, especially at such a low cost. And think, each developer participating is giving up thousands of dollars in profits for the sake of you Mac users as well as great charities. What better way to say thank you to such an awesome group of people, as well as Phill and his team who made this all possible, than by purchasing the bundle? You’re helping people in need through the charities, you’re helping the developers make a living, and you’re not spending much more than 1 or 2 good shareware apps cost at retail, anyway. So head on over to MacHeist, give some of the apps a spin, and if you like what you see and decide to pay, remember that you’re doing good and helping people who have done a lot for you.

(EDIT: Minor grammatical corrections)

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By Richard Neal

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  1. C. Wess Daniels Monday, December 11, 2006

    I got mine this morning, I hear the price is going to go up as time goes on so I didn’t want to wait around – this is an amazing deal. Delicious Library alone makes it worth it, that’s one of my top 3 favorite Mac applications.

  2. “What better way to say thank you to such an awesome group of people, as well as Phill and his team who made this all possible, than by purchasing the bundle?”

    What better way?

    Buy the apps at full price from their makers, rather than putting your money in Phil’s pocket and letting him stiff the developers.

  3. {gather in light} – » Macheist Bundle for Sale – Great Mac Apps Monday, December 11, 2006

    [...] See related post at The Apple Blog — As MacHeist Draws To a Close, the Fireworks Keep Getting Louder [...]

  4. This is such ridiculous bullshit.

    “lso announced was that 25% of profits would go to one of eight charities which the purchaser can select from.

    Phill and his team decided to hold back the final two applications with a requisite that the sales of the bundle rack up first 50 and then 100 thousand dollars for the charities. “We wanted to give the Mac community as a whole an opportunity to show how generous we are,” Phill stated, “Donations will be made in the name of the Mac community.”

    Oh yeah, real generous of you there Phill. A donation is called a donation because you get nothing out of it. You should be ashamed of yourself, claiming that you are generous when in fact you’re simply using these charities as a scheme to get more people attracted to this stupid MacHeist crap so that you can get a larger profit from that 75% that you’re not donating.

  5. Very disappointed with the holding back of apps #9 and #10 for more profit – the pack shouldn’t be advertised as 10 apps for $50 if we’re only getting 8. Maybe the thing will hit $50K, but I doubt $100K at the pace it’s going.

    That said, $50 is still a great deal for all these apps. And I am of the camp who wouldn’t be buying this software in the first place, so the developers are all getting money from me that they wouldn’t be getting anyway. I think that my case is similar to a lot of folks, maybe?

    All I know is that I don’t need another copy of Disco, and I wouldn’t dare gift THAT to anyone in its current state…

  6. Nick Starr.com : Nick Starr dot com » MacHeist: 10 programs, $49 Tuesday, December 12, 2006

    [...] Here is a description of each product from The Apple blog: [...]

  7. Jon H: You realize that all the developers are doing this of their own free will, and for most of them, they’re getting thousands of sales that they wouldn’t otherwise get, so it’s a good deal for all of them.

    itistoday: There were already 25,000 people at MacHeist before the charity part was even announced, and I don’t think there’s anyone buying the bundle just based on the charity, so Phill and all the developers are just getting less money because of it.

  8. I am not sure about this scheme. Out of the 10 apps there are only 2 I would use and I already own one of them. There is maybe another app i MIGHT use.

    I decided to go and buy the other app I would use direct from the developer, why should I be lining someone elses pockets instead of the developers.

  9. “Also announced was that 25% of profits would go to one of eight charities”

    and

    “If most users are paying around $40 for the bundle, with 25% going to charity, $30 is made by MacHeist per bundle.”

    THis might not add up. We don’t know how much the charities are getting since profits are calculated after the expenses are taken into account. And we don’t know what those are. Considering the people running the ‘heist’ might have an hourly rate to run it.

  10. Owen,

    Just to point out, we know exactly who much the charities are getting — the MacHeist website keeps a running total of both the number of bundles sold and the amount raised for charity. Currently it works out to $44,403 / 4070 = just under $10.91 per bundle for the charities.

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