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Summary:

Need some big-thinking reading material to catch up on the TV vs. the Web debate? Here’s a couple good primers, starting off with Steve Rubel on How TV Will Become the Ultimate Open Content Platform. Talking about how the ‘Net will affect TV, Rubel says: This […]

Need some big-thinking reading material to catch up on the TV vs. the Web debate? Here’s a couple good primers, starting off with Steve Rubel on How TV Will Become the Ultimate Open Content Platform.

Talking about how the ‘Net will affect TV, Rubel says:

This is going to be one of the most important media trends over the next five years. The rapid pace of change will not only turn TV into an open content platform, but it will radically shift how advertising dollars are allocated and how the entire ad industry operates.

More big thoughts after the jump.

A more where-we-are-now primer comes courtesy of BusinessWeek, where Catherine Holohan says that while the Web isn’t threatening TV viewing now, that could all change as better technology allows for more long-form video on the ‘Net:

That’s going to create more competition for television networks as Internet users have to choose between, say, watching a half-hour network show on air, watching a half-hour independently produced Internet show, or watching on-demand TV shows that normally wouldn’t compete for that time slot.

  1. Hi

    I think the ‘Net impact will be bigger tha Steve Rubel thinks.

    We have played with pure Broadband TV (see our other MyPCTV posts ) and we feel that, even though it is crude today, it works, and there is a lot of development potential there. And the reason it works is that 4 Mb+ pipe

    Juxtapose this with plays like Tape it Off the Internet (TIOTI), which started as a bootstrap a little more than a year ago and is already in beta test with end customer volunteers. It is a non Set Top Box service, using Bittorrent to go direct to the PC. TIOTI is not the only one of the emerging direct Video – to – Home services.

    I wish the IPTV guys luck – those systems are big pieces of work – but the Big Question now is, will the IPTV guys be able to cope with the rush of the Broadband TV services, which won’t need a Set Top Box Subsidy to work.

    I was at a presentation by Ovum recently, where they showed that IPTV growth in the UK would be interesting, but not spectacular. My instinct is that as well as this, non IPTV style services will be far larger than is “officially” estimated today.

    The counter-argument is that of course, the PC is not used in the living room, and people won’t connect PC’s to the TV…but this is, in our view, something that may tip very fast because:

    (i) Its probably untrue now anyway – circumstantial evidence is that a lot of people use laptops in the lounge now, and there are spare PC’s in many households. Sure, these are often early adopters but that is all that is needed to kick off a shift in such an early market.

    (ii) A lot of people now have modern TVs that can take PC screen output – mine has VGA input fior eg

    (iii) Free works…IPTV players Now TV in Hong Kong gives the STBs away ( allegedly because thet have such great customer data), but they seem to be the exception as an IPTV business model…they will struggle vs free ride web TV plays

    (iv) After YouTube’s acquisition I suspect the funding for these new plays will be coming in fast

    Interesting Times…

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  2. Martin Swesterkamp Saturday, December 9, 2006

    Hi,

    in times where the number of video upload pages increases (nearly on a daily base) I was looking for a kind of TiVo for web based videos, something where I can store all the videos I like (without downloading) and without being registered to 20 video providers.

    I also find that it is pretty hard to tell any one where to find this cool video on YouTube because of hundred thousands of videos there – and even by using the search I actually cannot be sure to watch the same video some one told me about.

    So I stumbled upon myholycrib.com, which lets me store all my videos on a nice drag & drop desktop (by simply pasting in the embed url). It works pretty well and the sharing is always done with one click. Didn’t read anything about it yet, but this seems to be one direction this whole thing might go.

    I mean – right now it’s no longer a question of where to find videos, but more than that a question of how to filter the videos that are really cool or recommended by my friends.

    Just a thought…
    Martin

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