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Summary:

Metacafe noted today it’s paid six video creators more than $10,000, a little over a month after it started its “Producer Rewards” program. Sure, this is a publicity stunt by Metacafe, a direct descendant of Revver’s promotion of the Diet Coke and Mentos extravaganza earning $30,000 […]

Metacafe noted today it’s paid six video creators more than $10,000, a little over a month after it started its “Producer Rewards” program. Sure, this is a publicity stunt by Metacafe, a direct descendant of Revver’s promotion of the Diet Coke and Mentos extravaganza earning $30,000 — but we’re fans of any efforts to help creators easily profit off their popular videos.


Matrix – For Real…joe Eigo – video powered by Metacafe

The six high-earning Metacafe creators have a lot in common; they all make tapes of personal talents, whether it’s origami, massage, or magic tricks. The highest earner, at $24,885, is a single video (above) of an amazingly talented gymnast. The other creators seem to have their earnings more evenly spread across regularly submitted contributions.

Metacafe rewardsMetacafe reports videos registered with the Producer Rewards program have been viewed more than 19 million times. Once a video earns 20,000 views and a 3.0/5.0 rating, registered creators earn $5 for every 1,000 views. Many of the videos include pre-roll ads.

We previously noted paying video creators now seems like one of the most viable ways for independent video sites to stand out, though we doubted that it would be enough to topple the sweetheart deals YouTube is getting, or the power of portals like Yahoo and MySpace.

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  1. Any word on the Metacafe acquisition talks rumor?

    The only question in my mind is are we days or weeks away from an announcement.

    If YouTube could get a away with it, Metacafe company is definitely worth it.

    These are pioneering days indeed.

  2. Nope — we haven’t been able to confirm it’s anything more than a rumor.

  3. GigaOM » YouTube Rising Saturday, January 27, 2007

    […] If you are Revver or Metacafe, then it has to be the happiest day of your tiny life. YouTube, the 800-pound gorilla just validated your business model by deciding to pay their creators, a cut of the advertising action. […]

  4. YouTube makes its power play : Zabazingo Platformu Thursday, February 15, 2007

    […] If you are Revver or Metacafe1, then it has to be the happiest day of your tiny life. YouTube2, the 800-pound gorilla just validated your business model by deciding to pay their3 creators, a cut of the advertising action. […]

  5. ERIC EMMANUEL KWAKU FIAGBETO Thursday, May 10, 2007

    i would like you to send live videos

  6. wats with all the censership? if i dont like something i dont watch it.besides 90% of the videos you show try to get you to buy something

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