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Summary:

I rarely can find cool and innovative things that Microsoft pulls off, but geez…huge props on this. One of their new ad campaigns for Vista is Clearification. There’s so much cool content on the site. It’s really just a marvelous execution of an ad campaign. I […]

I rarely can find cool and innovative things that Microsoft pulls off, but geez…huge props on this. One of their new ad campaigns for Vista is Clearification.

Clearification

There’s so much cool content on the site. It’s really just a marvelous execution of an ad campaign. I highly suggest you take a look around. If anything, just leave it on the opening page and listen to the kid talk…it’s hilarious.

The artwork is done by Michael Gillette.

  1. Kid talk? Er, that’s the brilliant Demetri Martin.

    Basically, Microsoft asked him to talk, then got it animated. It’s not that brilliant; it’s all down to Demetri and the animator.

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  2. Uh I find while the website is original it is confusing and well within a few min I wanted to leave…

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  3. i have to agree with you codepope. and i’ll even say that it’s a pretty bad ad campaign because a) you have no idea (aside from the vista logo in the lower left corner) that this is a microsoft ad and b) he keeps telling you to click off the site. and after about 30 seconds i obliged.

    i’d prefer 10 more mac/pc ads to this one.

    om

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  4. [...] Tausend Dank an The Apple Blog, mein Abend ist gerettet. [...]

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  5. Gag me with a spoon.

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  6. yeah, the only thing ms did was approve this site. ms ordered it up from their interactive agency and the marketing guy said “Dunno, looks cool, the kids’ll like it, sure.”

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  7. Sorry, i just found it funny, that you guys are saying that this ad campaign was all down to the creators and then praise the mac/pc ads as wonderful apple creations, the apple ads were not made by Steve Jobs you know.

    I would believe it if you would just say you don’t like the site, but you are probably way too negative about m$ to even see things clearly when they are involved.

    Even though it’s not one of the best sites/campaigns i’ve seen, i like it, and the fact that there are no big logo’s and banners that say vista i think is a good thing.

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  8. I like the relaxed conversation style and the Brechtian approach.

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  9. Hate to break it to ya, but this is not an ad campaign for Microsoft. It is an advertisement for Demetri Martin, whos is currently on tour and created this website to promote his tour. Vista just paid for promotional consideration and go to tag the site. There is no Vista advertising going on here beyond that.

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  10. FUDsucker Proxy Wednesday, December 6, 2006

    whatever…

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