Yahoo 在 2006 年12月05日正式对外公布了它的 战略重组计划（一个迟到的消息），他们的运营总监 Dan Rosensweig 将会在 2007 年3月之前离职，当然这也就标志着 Yahoo 会向新的方向发展。 从最早的…

The Board and Semel need to do some hard-thinking. This is just the latest in a series of investor window-dressings. Those who manage money have read the writing long back.

http://online.wsj.com/public/article/SB116537603826741985-TfD3l60iYwyYgj2wH5P9gTDGDy0_20070105.html…;

If I may humbly suggest another:

The launch of a brand new ad platform where you’d enable your advertisers to quickly and easily select and bid on the actual demographic and psychographic traits and characteristics (keytraits) of their most desired customers; instead of just the words people enter into search boxes.

As explained in the white paper at MatchTo.com and detailed in it’s pending patent (#11/250,908), Match Engine Marketing (MEM)/paid match would, among other things, enable Yahoo to stop Google in its tracks (while taking 10%+ of their search share), further boost the use of your many other excellent products and services, and cut human-generated click fraud by 85%+; doing so w/in 24 months of the launch of MEM (i.e. Yahoo Match Marketing).

Like paid search did before it, paid match is itself going to turn the world of advertising upside down–again.

Yahoo should be at the helm when it does.

Yahoo is a key competitor to Microsoft’s Web aspirations so yesterday’s shuffle of the executive suite has some bearing:
Yahoo said Tuesday that it was restructuring its operations and shuffling its management ranks amid growing criticism…

In business terms, what will “great user experiences” deliver to Yahoo!, beyond more eyeballs — which the company obviously does not need? Without an innovative means of monetizing these experiences, one that is embraced by people (that is inclusive of consumers and advertisers, of course), there is no path that is truly forward…and hint, the solution will not be found in the disruptive tactics (read: banner ads) of our medium’s infancy.

Yahoo!’s general approach to the market and their “partners” aside, the above is the big issue from where I sit — and one that I would have liked to have seen formally addressed in a structural fashion.

That said, I applaud the destruction of the product groups/managers…whose lack of incentive to innovate has left advertisers in a consistent quandary for many years now.

I stumbled upon a new blog the other day that is a very interesting topic to me: Web Worker Daily. It’s a new property from the folks that offer up GigaOM, and it’s a glimpse into the world of…

I would have liked to see a list of actual initiatives or objectives… something we could really sink our teeth into.

MediaVidea has written about how Yahoo can close the gap with Google.

http://mediavidea.blogspot.com/2006/12/how-yahoo-can-still-close-gap-with.html

guess i understand the re-org around customer focus, but i’d still contend that improving Yahoo monetization on search & page views is the core challenge the company needs to address… sounds like that’s now Decker’s cross to bear, altho since she’s not a techie seems like Zod’s group will be responsible for making it happen.

at least it’s encouraging to see Semel blogging. i won’t hold my breath for the next post, but right now he’s ahead of Eric Schmidt on that count. would be great to see more Internet Giant CEOs blogging about where they plan to take the company. the vision thang, you know.

My take – including what Yahoo should do now: http://gotads.blogspot.com/2006/12/yahoo-reorg.html

NewTeeVee , a new site for GigaOM run by Om Malik, posts a review of MSN Soapbox that offers some insights…

GigaOM » Yahoo Reorg or Retread: What, not a single executive inside the company who is up to the task, or is Semel worried about infighting that might break out if one was preferred over the other. Hey, just thinking out loud here! I think that’s th…

From previous accounts, this is a desperate reaction.