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Summary:

I was first made aware of this information from CNet’s Buzz Out Loud Podcast (an excellent podcast, BTW) — according to a study by MetaFacts 46% of Mac users are older than 55 years of age. I thought that such a figure actually makes sense. I […]

I was first made aware of this information from CNet’s Buzz Out Loud Podcast (an excellent podcast, BTW) — according to a study by MetaFacts 46% of Mac users are older than 55 years of age.

I thought that such a figure actually makes sense. I bought my mother an iBook before I ever got a Mac for myself. I’m sure I’m not the only person who purchased Apple products for their parents. If everyone who bought a Mac also bought one for their parents, then there would be a 50-50 split in the ages of Mac users. MetaFacts’ data has the number at 46%.

Instead of playing tech-support and trying to explain Windows troubleshooting, a Mac purchase for a parent could lead to significantly fewer calls. It’s a simple theory explaining the MetaFacts data, but I think it is a good one.

  1. You know, I noticed an ‘older crowd’ at the Mac Store the last few weeks I’ve been there (I’ve been blessed with the cash to get a few new macs for work). I thought it was just my suburban area. Connected grandma & pa.

    This Sunday the place was packed to the rafters with the silver hair crowd. One sales rep showed the guy in front of me Paralells and his only response was ‘are you serious? it can do that?…wrap it up. (to his wife) I’m tossing that damn Toshiba in the garbage…’

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  2. It may be true and it may not be, but it’s hard to get a sense for anything without knowing what their methodology was. I couldn’t find it on the site. Did they sample 300 people? 3000? How did they gather the data?

    The claim about Gateway leading among the 18-24 group seems counterintuitive to me. I might believe HP or Dell, but Gateway? Why?

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  3. Hello?? Did you young “think you know it alls” ever stop to think that the reason many older geeks by Macs is because we are just that much smarter that the rest of you? (The fact that 18 – 24s want Gateways proves my point}…

    And, Stay off my lawn!

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  4. [...] There’s a story working the rounds to the effect that 46% of Mac users are older than 55 years of age. That’s certainly possible – it’s ease of use is bound to be especially appealing to people who don’t like playing under the hood. But at last year’s mesh I counted laptops in the room and Macs were easily 1/3 of those in the room, 75% of which was probably between 25 and 40 years old.              Related Posts [...]

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  5. I don’t think that the study is completely off track, but I think Macuser.com said it best:
    “The most perplexing and laugh-worthy portion of the study to me was the conclusion on which manufacturer most appealed to the 18-24 year old crowd: Gateway. Oh, yes. Nothing appeals to those 18-24 year olds like cow patterns.”

    From where Im sitting (in the library during exams), I see about 80% PC, 20% Apple. I’ll stick with my PBG4.

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  6. I’ve owned an Apple ///, then a LISA, a Mac SE, a Mac IIcx, a Mac 6100, a Beige G3 desktop, a Wallstreet Laptop, a TiBook, a 1GHz eMac, and finally a PB G4 (the last PowerBook model manufactured). I’m now 61. There are a lot of folks my age and above that were early adapters in the ’80s and continued using Apples for more than 25 years. I suspect that the early adapters affect the demographics at least to some degree.

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  7. I have to agree with iyaz, as I purchased a Mini for my 65 year old father two years ago and he will never go back. Did the same with my girlfriend’s mother with an iMac and she too is in love. Of course I did it as much to share the joy as to get out of the tech support business.

    I also think that Tom represensts a good amount of Mac users as well. I know many people who were early adopters and can go down the list of 20 something years of Mac usage. I actually know more older people who have been on Macs for years, than I do sub-55 folk that are newer adopters, though I know plenty of the latter as well.

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  8. Hey coutch (post #3) being smart doesn’t necessarily include the ability to spell right? ;-) And to your second point, anyone who by (sic) a Gateway must be of low intelligence :-D

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  9. Demographics…

    The typical Apple owner is more educated and more affluent than the average Windows PC buyer. So besides ease of use, which might attract older users to Apple, the older crowd might have more money.

    FYI: I’m 46 years old with 12 years of technology support, management, and programming experience, but Apple owner for past 4 years. I hated having the ugly, black/gray/silver, PC monster in my living room, and wanted to try something different. I just bought a 24″ iMac, but also have a Windows PC for wife, as well as for my own work from home.

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  10. I’m 60, and I’ve been a Mac user since 1990. I’m not anybody’s mother or grandmother–like the poster above, I was just smarter sooner!

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