Summary:

CUPERTINO, Calif. – November 29, 2006 – Mobio Networks today announced that it has joined the Mobile Marketing Association (MMA). Mobio will participate in the MMA to better enable U.S. operators and content providers to deliver highly personalized, true Mobile 2.0 applications to the marketplace. "The […]

CUPERTINO, Calif. – November 29, 2006 – Mobio Networks today announced that it has joined the Mobile Marketing Association (MMA). Mobio will participate in the MMA to better enable U.S. operators and content providers to deliver highly personalized, true Mobile 2.0 applications to the marketplace.

"The mobile industry is on the precipice of astonishing paradigm changes," said Ramneek Bhasin, CEO of Mobio. "Last month major content brands such as MTV and Walt Disney joined the MMA. It’s clear that everyone from late adopters to the biggest wireless carriers has the sense that the mobile experience is finally about to grow up. We’re excited to be at the forefront of these changes and to work with the MMA to usher in a new breed of fun and functional mobile applications that mirror consumers’ on-the-go lifestyles."

"We welcome Mobio to the MMA and look forward to the company’s active participation in the association to help encourage adoption of the mobile channel," said Laura Marriott, executive director of the MMA.

Last month, Mobio announced the availability of Mobile Movie Times, the first mobile application that enables moviegoers to find a movie and buy tickets on their handsets in three clicks or less. Mobile Movie Times is powered by a proprietary technology called Context Synchronized Start (XSS) that imbeds users’ preferences, so that when they launch the application only the pertinent information is displayed based on their profile. XSS also automatically delivers synchronized information based on highly relevant factors such as time of day and the user’s location.

Visit www.getmobio.com to find out how you can get Mobile Movie Times.

About Mobio Networks
Mobio Networks creates Mobile 2.0 lifestyle applications that mash up the tastiest bits of relevant Web content for the best mobile experience. Based in Cupertino, Calif., Mobio is currently working behind the scenes to transform the mobile Web experience one click at a time. Venture-financing comes from InterWest Partners and Storm Ventures, among others. For more information, visit www.getmobio.com

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By James Kendrick

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