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Summary:

Nokia has released the results of a study into the habits of mobile gamers…there are some very interesting statistics, which are made less…

Nokia has released the results of a study into the habits of mobile gamers…there are some very interesting statistics, which are made less interesting by the fact that the source has such a strong interest in the results.
“The mobile phone gamers surveyed frequently play mobile games with the vast majority (80%) playing at least once a week and 34% playing every day. The average length of a session is 28 minutes with India (39 minutes), United States (31 minutes) and Thailand (29 minutes) playing longer than average…
Mobile phone games are played on the move (61%) almost as much as they are played at home (62%). Also, mobile phone gamers are making the most of their idle time with 56% preferring to play while waiting.”
The release doesn’t go into the percentage of mobile users who are mobile gamers, so this is more targeted at understanding the segment that is already playing games. “Post-trial, the majority (65%) would prefer to pay for a full game outright rather than buy a subscription (27%)…When it comes to getting games, over-the-internet (OTI) distribution (34%) is almost as popular as over-the-air (OTA) distribution (45%).” The survey was commissioned by Nokia and conducted by Nielsen Entertainment, which did one-hour interviews with 1800 people in six countries (China, Germany, India, Spain, Thailand and the United States, which is an odd grouping of countries).

  1. hi-

    re: nokia and mobile gaming habits. how can on the go be 61% of behavior and at home be 62%? is neilsen increasing the consumer pie to 123%?

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  2. Some people play both at hom and on the move…

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