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	<title>Comments on: Google… the OS for Advertising</title>
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	<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/</link>
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		<title>By: Google Chrome OS &#38; What It Means For Future of Computing &#171; GORGONET</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127574</link>
		<dc:creator><![CDATA[Google Chrome OS &#38; What It Means For Future of Computing &#171; GORGONET]]></dc:creator>
		<pubDate>Fri, 10 Jul 2009 18:29:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127574</guid>
		<description><![CDATA[[...] Chrome OS is another step in allowing Google to create what we’ve called the OS for advertising — an ad platform that extends across all devices and all [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Chrome OS is another step in allowing Google to create what we’ve called the OS for advertising — an ad platform that extends across all devices and all [...]</p>
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		<title>By: Google Chrome OS &#38; What It Means For Future of Computing</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127573</link>
		<dc:creator><![CDATA[Google Chrome OS &#38; What It Means For Future of Computing]]></dc:creator>
		<pubDate>Wed, 08 Jul 2009 15:35:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127573</guid>
		<description><![CDATA[[...] mobility. The Chrome OS is another step in allowing Google to create what we&#8217;ve called the OS for advertising &#8212; an ad platform that extends across all devices and all screens.  So let&#8217;s break it [...]]]></description>
		<content:encoded><![CDATA[<p>[...] mobility. The Chrome OS is another step in allowing Google to create what we&#8217;ve called the OS for advertising &#8212; an ad platform that extends across all devices and all screens.  So let&#8217;s break it [...]</p>
]]></content:encoded>
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	<item>
		<title>By: The DOJ and Google Are Finally Getting Ready to Dance &#171; Meme Shift</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127572</link>
		<dc:creator><![CDATA[The DOJ and Google Are Finally Getting Ready to Dance &#171; Meme Shift]]></dc:creator>
		<pubDate>Sat, 13 Sep 2008 21:28:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127572</guid>
		<description><![CDATA[[...] This is funny because Google&#8217;s stated corporate mission is to &#8220;organize the world&#8217;s information and make it universally accessible and useful.&#8221; And it is working towards this goal by becoming the media company which will run the advertising OS. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] This is funny because Google&#8217;s stated corporate mission is to &#8220;organize the world&#8217;s information and make it universally accessible and useful.&#8221; And it is working towards this goal by becoming the media company which will run the advertising OS. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Sarah in Los Angeles</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127571</link>
		<dc:creator><![CDATA[Sarah in Los Angeles]]></dc:creator>
		<pubDate>Thu, 07 Jun 2007 06:59:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127571</guid>
		<description><![CDATA[&lt;p&gt;&quot;At least there won’t be any click fraud with the radio &amp; newspaper ads…&quot;&lt;/p&gt;

&lt;p&gt;Lol, never thought about that.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>&#8220;At least there won’t be any click fraud with the radio &amp; newspaper ads…&#8221;</p>
<p>Lol, never thought about that.</p>
]]></content:encoded>
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	<item>
		<title>By: Dragan Varagic Blog &#187; Google completes Advertising OS</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127570</link>
		<dc:creator><![CDATA[Dragan Varagic Blog &#187; Google completes Advertising OS]]></dc:creator>
		<pubDate>Tue, 17 Apr 2007 06:55:13 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127570</guid>
		<description><![CDATA[&lt;p&gt;[...] is said several times in the past, like Owen Thomas said it these days for Google&#8217;s acquisition of DoubleClick, that Google [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] is said several times in the past, like Owen Thomas said it these days for Google&#8217;s acquisition of DoubleClick, that Google [...]</p>
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	<item>
		<title>By: kkjsgy</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127569</link>
		<dc:creator><![CDATA[kkjsgy]]></dc:creator>
		<pubDate>Tue, 05 Dec 2006 18:57:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127569</guid>
		<description><![CDATA[&lt;p&gt;&lt;strong&gt;glgsluxhyy&#8230;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;hakcsanvady wxwmmiesoc zcdsoqeta daurzfjwe &#8230;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p><strong>glgsluxhyy&#8230;</strong></p>
<p>hakcsanvady wxwmmiesoc zcdsoqeta daurzfjwe &#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Salman FF</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127568</link>
		<dc:creator><![CDATA[Salman FF]]></dc:creator>
		<pubDate>Tue, 28 Nov 2006 02:27:24 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127568</guid>
		<description><![CDATA[&lt;p&gt;As per my post:
http://salmanff.blogspot.com/2006/11/tcpip-of-advertising.html&lt;/p&gt;

&lt;p&gt;Ultimately, we can safely assume that one or more of the internet giants will successfully create an integrated advertising O/S. When that happens, the more interesting question then becomes:&lt;/p&gt;

&lt;p&gt;How would you compete with an Ad O/S, and disrupt that business model?&lt;/p&gt;

&lt;p&gt;One potential answer: You disintegrate the network and open it up. If Google (or Yahoo) becomes the Windows of the Ad O/S world, then what would the Linux of ad networks look like? Can one commoditize the mediation of advertising and shift value to the service providers around the network? Or put another way: Can the “Ad Network” be less of an operating system, and more like a free and open communication protocol? What would it take to create the TCP/IP of advertising on the internet?&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>As per my post:<br />
<a href="http://salmanff.blogspot.com/2006/11/tcpip-of-advertising.html" rel="nofollow">http://salmanff.blogspot.com/2006/11/tcpip-of-advertising.html</a></p>
<p>Ultimately, we can safely assume that one or more of the internet giants will successfully create an integrated advertising O/S. When that happens, the more interesting question then becomes:</p>
<p>How would you compete with an Ad O/S, and disrupt that business model?</p>
<p>One potential answer: You disintegrate the network and open it up. If Google (or Yahoo) becomes the Windows of the Ad O/S world, then what would the Linux of ad networks look like? Can one commoditize the mediation of advertising and shift value to the service providers around the network? Or put another way: Can the “Ad Network” be less of an operating system, and more like a free and open communication protocol? What would it take to create the TCP/IP of advertising on the internet?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Satisfy Me</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127567</link>
		<dc:creator><![CDATA[Satisfy Me]]></dc:creator>
		<pubDate>Fri, 17 Nov 2006 21:54:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127567</guid>
		<description><![CDATA[&lt;p&gt;&lt;strong&gt;What I&#039;ve read this week (111606)&#8230;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Microsoft Goes MuniFi with MetroFi Google… the OS for Advertising (GigaOM) &quot;If you read through all the&#8230;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p><strong>What I&#8217;ve read this week (111606)&#8230;</strong></p>
<p>Microsoft Goes MuniFi with MetroFi Google… the OS for Advertising (GigaOM) &#8220;If you read through all the&#8230;</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: SEOsnafu</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127566</link>
		<dc:creator><![CDATA[SEOsnafu]]></dc:creator>
		<pubDate>Tue, 14 Nov 2006 04:50:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127566</guid>
		<description><![CDATA[&lt;p&gt;Ad OS, or aligning of the planets so that they&#039;ll be able to easily convert everyone to their free (supported by advertising) mobile network. &lt;/p&gt;

&lt;p&gt;Can you hear me now? Good!&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Ad OS, or aligning of the planets so that they&#8217;ll be able to easily convert everyone to their free (supported by advertising) mobile network. </p>
<p>Can you hear me now? Good!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Ted Avery</title>
		<link>http://gigaom.com/2006/11/09/google-the-os-for-advertising/#comment-127565</link>
		<dc:creator><![CDATA[Ted Avery]]></dc:creator>
		<pubDate>Sat, 11 Nov 2006 22:48:47 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/11/09/google-the-os-for-advertising/#comment-127565</guid>
		<description><![CDATA[&lt;p&gt;At least there won&#039;t be any click fraud with the radio &amp; newspaper ads&#8230;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>At least there won&#8217;t be any click fraud with the radio &amp; newspaper ads&#8230;</p>
]]></content:encoded>
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