Summary:

Without ways to make money, content could be an easily deposed king. Standard & Poor’s analyst Scott Kessler says the “marriage of substance…

Without ways to make money, content could be an easily deposed king. Standard & Poor’s analyst Scott Kessler says the “marriage of substance and sales has driven progress and profits in the media world for decades” and the online world is simply following suit. In a BusinessWeek note, he explains: “This is why we believe Internet companies that enable and promote revenue generation from their content should be viewed as critical allies of, not necessarily competitors to, traditional media companies.” Google and Yahoo top the list of online companies profiting from the consumption shift to online media from traditional media. Kessler suggests traditional media needs to partner with those companies and other web players: “the faster traditional media firms work toward partnerships focused on making money from content, the sooner they will be able to reap the benefits.”

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