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Summary:

CBS is switching gears in digital, opting for someone with more of a rep for making deals than building companies. In: Quincy Smith as presi…

imageCBS is switching gears in digital, opting for someone with more of a rep for making deals than building companies. In: Quincy Smith as president of CBS Interactive. Out: Larry Kramer, the founder of CBS Marketwatch who joined CBS in 2005 to help create the digital foundation of a company that didn’t have one. Smith, 35, brings a reputation for the kind of aggressive behavior prized by CBS CEO Les Moonves. Most recently, Smith has been an investment banker at Allen & Co, where he worked on the Viacom-Neopets, Advertising.com-AOL and various Google deals; before that, he was at Netscape for five years and started a VC firm with James Barksdale. At CBS, Smith’s portfolio is company wide with the responsibility for bring together all elements of digital strategy — radio, outdoors, books, TV. Kramer focused primarily on TV, cable and CBS Sportsline.
Smith tells Reuters in an interview: “The important thing is that we get confidence internally on a set interactive strategy that will immediately change and be organic as we grow. From there we can think about how we can execute on this as a team.” On the making deals side, it sounds like he’s in sync with Moonves, who has said the company won’t be making major digital acquisitions. Smith says he wants to hear from all entrepreneurs as he searches for the next YouTube: “I

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  1. As Matthew Ingram points brilliantly points out, this bozo's impressive-sounding sound bite …

    "The important thing is that we get confidence internally on a set interactive strategy that will immediately change and be organic as we grow. From there we can think about how we can execute on this as a team.”

    … actually contains about zero meaningful content.

    http://www.mathewingram.com/work/2006/11/06/leverage-those-core-competencies-baby/

  2. Quincy is no bozo. He is one of the smartest guys in the online business, as is evidenced by the long list of companies he has advised. Its hard to blame a guy on day one of a new job to not have a thorough strategic plan laid out yet.

  3. Quincy Smith has an impressive track record, but the bottom line is until the corporate suits at CBS let him tap into the $ and make significant changes to the way the digital assets are viewed internally NOTHING will change- Larry Kramer is no chump- he's proven himself with a huge success w MKTW- Seems that only innovative asset CBS Digital operates is CBS Sportsline, and that was a company handed to them by prior owners- Good Luck Q-

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