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Summary:

We missed this one earlier last month, but is significant for ProSiebenSat.1 Media, Germany’s largest commercial TV broadcaster: it has take…

We missed this one earlier last month, but is significant for ProSiebenSat.1 Media, Germany’s largest commercial TV broadcaster: it has taken a stake in Lokalisten.de, an invitation-only social networking site targeted at the youth market, reports AlarmClock. There was no disclosure on the amount paid for the 30 stake acquired….the site was seed funded by European Founders Fund and launched in May.
This follows ProSieben’s recent deal to buy a 30 percent stake in MyVideo.de, a German video sharing site.
Also, in related news, ProSiebenSat.1 and Korea’s LG Electronics plan to start their first online ad campaign using videos made by online customers…a contest for the best black-and-white advertising video for LG’s Chocolate White phone made by a user of Web community MyVideo.

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  1. Dear Rafat,
    this news is at about two or three weeks old. If you wish, I can send you from time to time fresh news from Germany.

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