Business Standard quotes Kanwaldeep S Kalsi, head Braingain Entertainment, the company that owns meravideo.com as saying that they’re close to getting $1.5mn venture funding. Where will this money be used? “On infrastructure, bandwidth scalability, manpower, PR and marketing.” Kalsi adds that at MeraVideo, the content creator earns money by sharing it with others because they’re sharing ad-revenue earned on a pay-per-click basis, mobile revenues, sale of DVDs and VCDs.
Is the Internet demarcated – that YouTube is an American site, and Meravideo is Indian? I don’t think so. An Indian seeking a larger, universal audience might prefer YouTube over MeraVideo or ApnaTube. If anything meravideo has opportunity because it can provide niche (Indian) content and is probably easier to track for Indian users. In the same space, there is probably opportunity for someone to filter YouTube content for Indian audiences as well. Also, the site doesn’t have only Indian content. See this.