Comments on: Is Social Media the New Hollywood or the new Pittsburgh? http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/ Fri, 10 Feb 2012 22:46:13 +0000 hourly 1 http://wordpress.com/ By: Denis Kolesnichenko http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126801 Sat, 11 Nov 2006 12:18:53 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126801 I find it quite dismaying that most GigaOm bloggers, being renowned as visionaries, think bad of multi-purpose social start-ups. Did they forget why MySpace had it’s success and defeated Friendster? There are over a hundred examples of same thing reoccurring in the Internet and in business as a whole.
Think of car – will you, as a consumer, buy a car which has, say an ultra-nice climate control system, but lacks audio or will you tend to buy a car, which has all the features, not at best levels, but satisfying enough?

]]> By: Get a Free RAZR http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126800 Wed, 08 Nov 2006 15:46:10 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126800 i got a free razr from this website and thought i would share :-)

]]> By: Pramit http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126799 Sun, 05 Nov 2006 07:18:14 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126799 I also that think that Digg is facing a key decision making time – go it alone or sell out. I have written about it in detail on my site.

]]> By: James http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126798 Tue, 31 Oct 2006 13:44:28 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126798 Why would I buy my Internet access from my cable company?
Why would I buy my music at my coffee shop?
Why would I buy my flat screen TV from the same company I bought my laptop?
You get the picture?
Companies have offered ancillary products for years with great success. The key is to offer products that make sense to your customer. If my social network can offer me blogs, photos, video and the ability to connect under one site, then why the heck not?

]]> By: SplashCast - Channel yourself across the web... http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126797 Sat, 28 Oct 2006 18:38:14 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126797 Media Syndication & Social Filtering, Because Humans Are Lazy…

 Why is Google worth $144 Billion?
Why is NetFlix killing Blockbuster?
Why did Amazon.com kill the local bookstore?
Because people are lazy.  People want their stuff – whether it’s a movie, a job, or a boyfriend – delivered to th…

]]> By: Toby http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126796 Sat, 28 Oct 2006 03:48:20 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126796 Robert – It sure is beginning to feel more and more like the 90′s BBB (before the bubble burst). Social media is not going away. Why? The kids. The kids are growing up with the ability to actively share their lives online, on mobile and who knows where it goes from there. It’s a part of their lives and tho it will of course change, the concept of ‘social media’is here to stay.

Sure there will be the Hollywood versions but there will also be the Sundance and pre Sundance communities that will be developed. As technology becomes even easier watch out for what the kindergarten set will create!

Who will make $$$ from their ventures? As you imply .. the marketplace will take of that one.

]]> By: Jesse Kopelman http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126795 Sat, 28 Oct 2006 01:51:36 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126795 Interesting to note that Bell wasn’t wrong at all. Thanks to DSL and XoIP, the physical plant of the telephone network is able to “deliver music, drama, and news to the people.”

]]> By: lionKing http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126794 Fri, 27 Oct 2006 19:45:55 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126794 Yeah, I agree with other readers that this article is thought provoking..

]]> By: lionKing http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126793 Fri, 27 Oct 2006 19:43:24 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126793 For no reason I get excited whenever I see Pittsburgh in headlines.. :) ..

Long live Pittsburgh.. :) ..

Now, some serious comments.

  1. You say “The bottom line here is that there are a group of people
    who view social media platforms as a new opportunity and path to Hollywood fame.”

Think of what % of people want to use social media as an opportunity
to Hollywood ?? I would sayy 5% max.. Note that most of the participants in
social media are passive users who either read blogs, or watch videos but don’t
contribute ..

So “social media as a new opportunity and path to Hollywood ” is just another
application of social media.. This could well be the widest application built on top
of social media.. There are other significant applications on top of “social media”..

  1. You say “social media as a digital appendage of oneself.” ..

I agree with this one.. Blogging,social networking and video sharing have all done
two things: 1) Empowering user to increase his social presence 2) information/entertainment

In technical terms, ‘social media’is a platform for poeple to exercise their creativity.

In sum, according to me it doesn’t make sense to compare both the models you mentioned..

As clarified above, one is an application and other is a platform on which there are
multiple applications..

]]> By: JasonKolb.com http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126792 Fri, 27 Oct 2006 17:59:08 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126792 How lack of choice can kill an industry…

Robert Young wrote a thought-provoking post today about the future of social networks, and bemoaning the fact that most of the new social network-type applications he sees are pretty much the same. Just like the everyone wants to be a…

]]> By: Greg Verdino's Marketing Blog http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126791 Fri, 27 Oct 2006 16:05:31 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126791 Social media and the kitchen sink…

Interesting post by Robert Young over at GigaOM today. Robert points to a key challenge that I’ve seen first hand — Some of the most successful social media start ups to date have succeeded by focusing on meeting one need (MySpace tackled community, …

]]> By: Avnish http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126790 Fri, 27 Oct 2006 16:02:16 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126790 You are so right! Everywhere people see few examples and they start building their ventures. Bad part is, smaller non planned ventures destroy the strength they can gain by aligning to bigger better or proven networks. Its such an apathy that everyone has started thinking he or she has an idea and they can make it work, in that race they are also destroying other valuable ideas. I don’t understand why is it so hard for people to work in TEAMs. And I agree this is really dangerous it distracts the user/donor or investor. The worst hit is user, user starts thinking its all same. Socialism is not one person’s domain but I think by looking at so much of funds pouring in people think its all freely available. This trend needs to be canalized in right direction and right guidance from people like you is highly required.

]]> By: Greg Verdino http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126789 Fri, 27 Oct 2006 15:33:13 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126789 I really like this post. I do believe that social media is more than just a passing fad, but two things trouble me (the same things that seem to trouble you):

(1) To your point, the degree to which so many social media start ups are looking to be all things to all people strikes me as a recipe for failure. Just this week I was pitched by a start up who (no joke) described their offering as “the first destination to combine social networking, personal publishing, co-creation and collaboration, presented in a Second Life style graphical interface, and with a gaming and prizing platform to keep users engaged.” Who wants that?

(2) Hollywood’s sudden interest in social media (per the examples you cited), while understandable, seems to ignore one potential hiccup: that the success of so many social media “stars” may in fact be due to the confluence of individual and environment. Take the lonelygirls out of the YouTubes (or Revvers) and the simple truth is that they may not fascinate us so well. Sure, there will be exceptions, but just because organic, consumer generated content succeeds within its home environment (a social network or a video sharing site) that is not a guarantee of success once that content creator is scrubbed for mainstream media (and let’s face it, Hollywood is not likely to keep good-enough as-is once it gets a hold of farm team talent.) We loved lonelygirl when we thought she was real, we were intriqued by lonelygirl as we debated whether she was a marketing ploy or seeded mainstream content; will we still love lonelygirl when she appears in 30-second spots or joins the cast of a sitcom? Maybe, but probably not. Pittsburgh works BECAUSE it’s Pittsburgh (or “any town” to Steve’s point) – because it’s not clouded by Hollywood glitz and glamor.

]]> By: Robert Young http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126788 Fri, 27 Oct 2006 14:46:57 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126788 Hi Steve,

Thanks for your comment. My choice of Pittsburgh (where I attended CMU) was, in fact, meant to imply precisely the reference you brought up. Sorry I didn’t expand on it more… I was hoping the radio & telephone metaphor would serve that purpose.

]]> By: Christian Busch http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126787 Fri, 27 Oct 2006 14:44:05 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126787 Good post! I’ve been doing some thinking in this area as well and agree with your assessment. You cant’be People and Real Simple at the same time. All goes back to the basics of Marketing – know thy customers and give them what they want. Let’s go Pittsburgh!

]]> By: steve baker http://gigaom.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126786 Fri, 27 Oct 2006 14:22:07 +0000 http://gigaom.wordpress.com/2006/10/27/is-social-media-the-new-hollywood-or-the-new-pittsburgh/#comment-126786 I was a bit disappointed by this post. When I saw Pittsburgh in the headline, I thought you were going to draw lines between Hollywood as content and Pittsburgh as the nuts and bolts of infrastructure. But Pittsburgh in your post was pretty meaningless, just another word for “any town.” Still, the headline alone got me thinking. So that’s OK. If you don’t blog about it, I just might.

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