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	<title>Comments on: The Treadmill Difference</title>
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	<link>http://gigaom.com/2006/10/22/the-treadmill-difference/</link>
	<description>Tracking the Internet Evolution</description>
	<pubDate>Sat, 05 Jul 2008 04:14:43 +0000</pubDate>
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		<title>By: shemales stories</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70806</link>
		<dc:creator>shemales stories</dc:creator>
		<pubDate>Thu, 01 Feb 2007 00:33:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70806</guid>
		<description>&lt;p&gt;Superb! (I wrote something else and then I read below that I aint supposed ter. So I deleted it.)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Superb! (I wrote something else and then I read below that I aint supposed ter. So I deleted it.)</p>
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		<title>By: Valentine</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70804</link>
		<dc:creator>Valentine</dc:creator>
		<pubDate>Wed, 25 Oct 2006 19:09:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70804</guid>
		<description>&lt;p&gt;Has Rackspace falen off the treadmill then  :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Has Rackspace falen off the treadmill then  :)</p>
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		<title>By: Ken Yarmosh</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70802</link>
		<dc:creator>Ken Yarmosh</dc:creator>
		<pubDate>Tue, 24 Oct 2006 11:17:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70802</guid>
		<description>&lt;p&gt;Tom, good thing I consider all those things. I've been doing this sort of work for close to eight years now (even while in school). It's not a science of course because it's still all so new (relative to other professions and industries). I also don't claim to have the buck stop with me when it comes to the subject. But I do consider myself as qualified as the next guy or gal - and that is based on the results of my work, my background/education, and the readership I have on my own site.&lt;/p&gt;

&lt;p&gt;Plus what you noted. As any consulting does, my work depends on clients and what they want. The web, especially today, requires more than cookie cutter solutions.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Tom, good thing I consider all those things. I&#8217;ve been doing this sort of work for close to eight years now (even while in school). It&#8217;s not a science of course because it&#8217;s still all so new (relative to other professions and industries). I also don&#8217;t claim to have the buck stop with me when it comes to the subject. But I do consider myself as qualified as the next guy or gal - and that is based on the results of my work, my background/education, and the readership I have on my own site.</p>
<p>Plus what you noted. As any consulting does, my work depends on clients and what they want. The web, especially today, requires more than cookie cutter solutions.</p>
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		<title>By: tom</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70800</link>
		<dc:creator>tom</dc:creator>
		<pubDate>Tue, 24 Oct 2006 07:31:26 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70800</guid>
		<description>&lt;p&gt;Doug,&lt;/p&gt;

&lt;p&gt;Didn't mean to come off as so negative.  Sorry for that, Ken.&lt;/p&gt;

&lt;p&gt;Doing something different may get you some attention. You are right about that. &lt;/p&gt;

&lt;p&gt;Attention isn't always good though.  My point in commenting on his age wasn't to dismiss his merits but to bring light to the fact that consulting on web strategy is more than having a MSE degree from a top flight university.  That is admirable.  IMO, web strategy incorporates many facets of marketing. including but not limited to messaging, positioning, knowing who your audience is, adapting to change and a whole slew of other issues that businesses consider when going online.  My point is that it would be rather difficult to get all of the knowledge that can't be taught in a classroom, being a few years out of grad school.  To answer your question about who I think should be the PERFECT web strategy consultant&#8230;I think it all depends on who the client is and what they want.  It is a broad term and obviously means different things to different people.  &lt;/p&gt;

&lt;p&gt;Brody, you got me on that one :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Doug,</p>
<p>Didn&#8217;t mean to come off as so negative.  Sorry for that, Ken.</p>
<p>Doing something different may get you some attention. You are right about that. </p>
<p>Attention isn&#8217;t always good though.  My point in commenting on his age wasn&#8217;t to dismiss his merits but to bring light to the fact that consulting on web strategy is more than having a MSE degree from a top flight university.  That is admirable.  IMO, web strategy incorporates many facets of marketing. including but not limited to messaging, positioning, knowing who your audience is, adapting to change and a whole slew of other issues that businesses consider when going online.  My point is that it would be rather difficult to get all of the knowledge that can&#8217;t be taught in a classroom, being a few years out of grad school.  To answer your question about who I think should be the PERFECT web strategy consultant&#8230;I think it all depends on who the client is and what they want.  It is a broad term and obviously means different things to different people.  </p>
<p>Brody, you got me on that one :)</p>
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		<title>By: Brody</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70799</link>
		<dc:creator>Brody</dc:creator>
		<pubDate>Tue, 24 Oct 2006 01:39:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70799</guid>
		<description>&lt;p&gt;It seems as though someone who was so quick to point out "grammer" mistakes on the "interenet" would at least make sure he spelled correctly. Proper punctuation wouldn't hurt either, just sayin'.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>It seems as though someone who was so quick to point out &#8220;grammer&#8221; mistakes on the &#8220;interenet&#8221; would at least make sure he spelled correctly. Proper punctuation wouldn&#8217;t hurt either, just sayin&#8217;.</p>
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		<title>By: Doug</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70798</link>
		<dc:creator>Doug</dc:creator>
		<pubDate>Mon, 23 Oct 2006 21:30:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70798</guid>
		<description>&lt;p&gt;Give me a break people!  I guess everyone's a critic (and overtly negative).  So according to Dave, Ken's too old and has no real grasp on the web.  While Tom, calls him a baby at 25 years old.  It would seem to me that the PERFECT age for a web strategy consultant is one who grew up with the web as it has progressed over the years.  Tom, please tell me who SHOULD be a web strategy consultant if not someone with an M.S.E. in Telecommunications and Networking from on of the premier schools in the US, the University of Pennsylvania and years of real world experience.&lt;/p&gt;

&lt;p&gt;http://www.technosight.com/about/&lt;/p&gt;

&lt;p&gt;Dave, perhaps you should pick up a newspaper sometime.  Writing articles with catchy and/or cheesy headlines has been part of journalism since it's inception.  Some catch (i.e. the greatly overused "Long Tail") and some don't but why fault the guy for trying?  If it catches on he's an overnight celebrity while if it doesn't he just has to put up with a few jeers from OM readers (not writers I might add).&lt;/p&gt;

&lt;p&gt;All defending aside&#8230; the guy’s main point is not a new one but profound nonetheless.  DO/OFFER SOMETHING DIFFERNT TO GET PEOPLES ATTENTION THEN DELIVER.  Anyway you slice it, that's a recipe for success!&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Give me a break people!  I guess everyone&#8217;s a critic (and overtly negative).  So according to Dave, Ken&#8217;s too old and has no real grasp on the web.  While Tom, calls him a baby at 25 years old.  It would seem to me that the PERFECT age for a web strategy consultant is one who grew up with the web as it has progressed over the years.  Tom, please tell me who SHOULD be a web strategy consultant if not someone with an M.S.E. in Telecommunications and Networking from on of the premier schools in the US, the University of Pennsylvania and years of real world experience.</p>
<p><a href="http://www.technosight.com/about/" rel="nofollow">http://www.technosight.com/about/</a></p>
<p>Dave, perhaps you should pick up a newspaper sometime.  Writing articles with catchy and/or cheesy headlines has been part of journalism since it&#8217;s inception.  Some catch (i.e. the greatly overused &#8220;Long Tail&#8221;) and some don&#8217;t but why fault the guy for trying?  If it catches on he&#8217;s an overnight celebrity while if it doesn&#8217;t he just has to put up with a few jeers from OM readers (not writers I might add).</p>
<p>All defending aside&#8230; the guy’s main point is not a new one but profound nonetheless.  DO/OFFER SOMETHING DIFFERNT TO GET PEOPLES ATTENTION THEN DELIVER.  Anyway you slice it, that&#8217;s a recipe for success!</p>
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		<title>By: dave</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70797</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Mon, 23 Oct 2006 20:03:46 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70797</guid>
		<description>&lt;p&gt;and most importantly, the concept of a new coin like "the treadmill difference" makes me think of only companies running in place, getting no closer to any goal of any kind and wasting energy on the way&#8230;random aside, i'm a media temple grid customer and do love it, really kicks ass (so far)&#8230;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>and most importantly, the concept of a new coin like &#8220;the treadmill difference&#8221; makes me think of only companies running in place, getting no closer to any goal of any kind and wasting energy on the way&#8230;random aside, i&#8217;m a media temple grid customer and do love it, really kicks ass (so far)&#8230;</p>
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		<title>By: tom</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70795</link>
		<dc:creator>tom</dc:creator>
		<pubDate>Mon, 23 Oct 2006 17:37:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70795</guid>
		<description>&lt;p&gt;Ken, forgot to mention that the entire interenet is a shared resource.  Your ISP oversells, your hosting provider oversells, your phone company oversells.  This is nothing new.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Ken, forgot to mention that the entire interenet is a shared resource.  Your ISP oversells, your hosting provider oversells, your phone company oversells.  This is nothing new.</p>
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		<title>By: tom</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70793</link>
		<dc:creator>tom</dc:creator>
		<pubDate>Mon, 23 Oct 2006 17:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70793</guid>
		<description>&lt;p&gt;Dave, I guess I will stick with old farts or 30 somethings instead of 25 yo web strategy consultants.  Ken was in diapers when we were using 2400 baud modems.  Apparently they stopped teaching proper grammer in grade school too :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Dave, I guess I will stick with old farts or 30 somethings instead of 25 yo web strategy consultants.  Ken was in diapers when we were using 2400 baud modems.  Apparently they stopped teaching proper grammer in grade school too :)</p>
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		<title>By: Ken Yarmosh</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70791</link>
		<dc:creator>Ken Yarmosh</dc:creator>
		<pubDate>Mon, 23 Oct 2006 16:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70791</guid>
		<description>&lt;p&gt;Haha&#8230;old fart difference. Doesn't apply for a 25-year old or all his friends who only got wind of them (OK Go) with their treadmill stunt&#8230;which was sort of the point.&lt;/p&gt;

&lt;p&gt;Media Temple really is doing something different here. And while I have heard of them in the past, I'm definitely much more interested in recommending them to clients with this offering. I'm not the only one who is excited about what they are doing. Just do a simple search of the blogosphere.&lt;/p&gt;

&lt;p&gt;I've been a DreamHost guy to this point - and still am. But Media Temple just seriously shook up the game - at the very least, they generated some nice press for themselves:&lt;/p&gt;

&lt;p&gt;http://www.technorati.com/chart/%22media%20temple%22?language=n&#38;authority=n&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Haha&#8230;old fart difference. Doesn&#8217;t apply for a 25-year old or all his friends who only got wind of them (OK Go) with their treadmill stunt&#8230;which was sort of the point.</p>
<p>Media Temple really is doing something different here. And while I have heard of them in the past, I&#8217;m definitely much more interested in recommending them to clients with this offering. I&#8217;m not the only one who is excited about what they are doing. Just do a simple search of the blogosphere.</p>
<p>I&#8217;ve been a DreamHost guy to this point - and still am. But Media Temple just seriously shook up the game - at the very least, they generated some nice press for themselves:</p>
<p><a href="http://www.technorati.com/chart/%22media%20temple%22?language=n&amp;authority=n" rel="nofollow">http://www.technorati.com/chart/%22media%20temple%22?language=n&amp;authority=n</a></p>
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		<title>By: dave</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70789</link>
		<dc:creator>dave</dc:creator>
		<pubDate>Mon, 23 Oct 2006 13:54:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70789</guid>
		<description>&lt;p&gt;I have never read such a blatant article trying to push a catchphrase. Horrible in so many ways.&lt;/p&gt;

&lt;p&gt;OK Go has been around for 8 years. You just heard of them? How about the "Old fart difference" in that a "web strategy consultant" trys to look hip by writing about something he has no real grasp of and relates it to another business he apparently has no real grasp of.&lt;/p&gt;

&lt;p&gt;I'm simply astounded by the poor premise of this article. I've never left a comment on gigaom but feel the need to now.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>I have never read such a blatant article trying to push a catchphrase. Horrible in so many ways.</p>
<p>OK Go has been around for 8 years. You just heard of them? How about the &#8220;Old fart difference&#8221; in that a &#8220;web strategy consultant&#8221; trys to look hip by writing about something he has no real grasp of and relates it to another business he apparently has no real grasp of.</p>
<p>I&#8217;m simply astounded by the poor premise of this article. I&#8217;ve never left a comment on gigaom but feel the need to now.</p>
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		<title>By: alanp</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70787</link>
		<dc:creator>alanp</dc:creator>
		<pubDate>Mon, 23 Oct 2006 13:46:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70787</guid>
		<description>&lt;p&gt;Has Rackspace fallen off the treadmill then :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Has Rackspace fallen off the treadmill then :)</p>
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		<title>By: SlashChick</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70786</link>
		<dc:creator>SlashChick</dc:creator>
		<pubDate>Mon, 23 Oct 2006 13:43:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70786</guid>
		<description>&lt;p&gt;Uh&#8230; so how did an article about how to do things differently on the web end up as an ad for Media Temple? If this were really about how to do things differently, more examples should be cited. Right now it reads as a tacky ad for Media Temple's hosting service. Frankly, Om, you can do a lot better than paid advertisements in these "guest editorials."&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Uh&#8230; so how did an article about how to do things differently on the web end up as an ad for Media Temple? If this were really about how to do things differently, more examples should be cited. Right now it reads as a tacky ad for Media Temple&#8217;s hosting service. Frankly, Om, you can do a lot better than paid advertisements in these &#8220;guest editorials.&#8221;</p>
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		<title>By: Ross</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70770</link>
		<dc:creator>Ross</dc:creator>
		<pubDate>Mon, 23 Oct 2006 12:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70770</guid>
		<description>&lt;p&gt;MediaTemple's offering looks pretty neat however they are still heavily overselling. If you want a reliable web host check out my list at http://www.thehostguru.com , no paid reviews :)&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>MediaTemple&#8217;s offering looks pretty neat however they are still heavily overselling. If you want a reliable web host check out my list at <a href="http://www.thehostguru.com" rel="nofollow">http://www.thehostguru.com</a> , no paid reviews :)</p>
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		<title>By: Joseph Wain</title>
		<link>http://gigaom.com/2006/10/22/the-treadmill-difference/#comment-70769</link>
		<dc:creator>Joseph Wain</dc:creator>
		<pubDate>Mon, 23 Oct 2006 03:57:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/10/22/the-treadmill-difference/#comment-70769</guid>
		<description>&lt;p&gt;Om -- I'm again offering to help edit and proofread GigaOm. I like to read your stuff (and posts by guest columnists) but it needs editing. Badly.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Om &#8212; I&#8217;m again offering to help edit and proofread GigaOm. I like to read your stuff (and posts by guest columnists) but it needs editing. Badly.</p>
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