Summary:

Internet Gold’s Smile Media unit has acquired controlling interest in Hype Interactive Media, operator of the Israel’s most popular Web site…

tipologo.gifInternet Gold’s Smile Media unit has acquired controlling interest in Hype Interactive Media, operator of the Israel’s most popular Web site for children. Terms of the deal were not disclosed but Smile acquired an additional two percent to gain control with a 52 percent stake in Hype Interactive. Both companies are based in Israel. In a statement, Internet Gold CEO Eli Holtzman said the deal will help the company to strengthen its foothold in Israel’s growing Internet advertising market. Hype’s site, tipo.co.il, attracts about 650,000 monthly users, according to Internet Gold. Release.

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