Comments on: Where’s the AdSense of Audio and Video? http://gigaom.com/2006/10/17/adsense-of-audio-and-video/ The Business of Technology Sun, 23 Nov 2008 11:22:34 +0000 http://wordpress.org/?v=MU hourly 1 By: brian http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-867563 brian Thu, 27 Mar 2008 08:06:39 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-867563 <p>For those of you who stumbled across this post, the Adsense for Audio is now available at google via http://www.google.com/adsense/audio/ (for publishers, advertisers can go do the adwords version of that link).</p> For those of you who stumbled across this post, the Adsense for Audio is now available at google via (link) (for publishers, advertisers can go do the adwords version of that link).

]]> By: DeSTInY http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-865250 DeSTInY Tue, 11 Mar 2008 16:03:22 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-865250 <p>Google Adsense - flagship of contextual advertising! Really the best webmaster program for earning money..</p> Google Adsense - flagship of contextual advertising! Really the best webmaster program for earning money..

]]> By: Google Finally Launches AdSense for Video « NewTeeVee http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-862474 Google Finally Launches AdSense for Video « NewTeeVee Thu, 21 Feb 2008 05:00:16 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-862474 <p>[...] Remember back in the day when you gasped “$1.6 billion for YouTube!?!” “Where’s the AdSense of audio and video?” was what I wanted to know in October 2006, the week after Google bought YouTube. A year and [...]</p> [...] Remember back in the day when you gasped “$1.6 billion for YouTube!?!” “Where’s the AdSense of audio and video?” was what I wanted to know in October 2006, the week after Google bought YouTube. A year and [...]

]]> By: GigaOM » What’s on GigaNET http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70316 GigaOM » What’s on GigaNET Mon, 14 May 2007 19:30:44 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70316 <p>[...] More money for video advertising start-ups: Adap.tv and Scanscout join what is looking like an overcrowded market. The bullish bets show that online video advertising is still in early stages, and we are all looking for the AdSense of video. [...]</p> [...] More money for video advertising start-ups: Adap.tv and Scanscout join what is looking like an overcrowded market. The bullish bets show that online video advertising is still in early stages, and we are all looking for the AdSense of video. [...]

]]> By: NewTeeVee » YuMe Launches Video Ad Network http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70314 NewTeeVee » YuMe Launches Video Ad Network Mon, 05 Mar 2007 19:24:36 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70314 <p>[...] not quite a highly automated AdSense for video, as ad placements are based on broad categories and in some cases human filtering is used. However, [...]</p> [...] not quite a highly automated AdSense for video, as ad placements are based on broad categories and in some cases human filtering is used. However, [...]

]]> By: sokka http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70312 sokka Mon, 23 Oct 2006 22:36:22 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70312 <p>on digg today: http://digg.com/tech<em>news/Contextual</em>Advertising<em>hits</em>Internet_Video</p> on digg today: (link) news/ContextualAdvertisinghitsInternet_Video

]]> By: a http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70311 a Thu, 19 Oct 2006 20:05:34 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70311 <p>here a video ad for u http://www.appleinsider.com/article.php?id=2158</p> here a video ad for u
(link)

]]> By: alan http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70310 alan Wed, 18 Oct 2006 15:22:37 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70310 <p>Liz, I think the main issues for video based Ads will resolve into: </p> <p>(i) Getting a much better fix on the user's profile and real time behaviour as part of building up their "context" - and I suspect this will be partly done by getting user opt-in for some benefit. </p> <p>(ii) Being able to repurpose existing video inventory to match to these user profiles.</p> <p>(iii) Building tools to allow easy self production of video media for all the SMB's that are currently the main users of Portal (as opposed to Madison Ave) advertising services.</p> <p>Despite all the work on analysing Video, I suspect in the short term the real benefit will come from letting users drive the metadata definition.</p> <p>I also do not think that Adsense (ie classified Ad equivalent) is the same thing as what will work in Video Ads - I have no hard data, just an instinct. We have done quite a lot of consulting work on Interactive Video ads and they are consumed very differently.</p> <p>I feel a blog coming on…:)</p> Liz, I think the main issues for video based Ads will resolve into:

(i) Getting a much better fix on the user’s profile and real time behaviour as part of building up their “context” - and I suspect this will be partly done by getting user opt-in for some benefit.

(ii) Being able to repurpose existing video inventory to match to these user profiles.

(iii) Building tools to allow easy self production of video media for all the SMB’s that are currently the main users of Portal (as opposed to Madison Ave) advertising services.

Despite all the work on analysing Video, I suspect in the short term the real benefit will come from letting users drive the metadata definition.

I also do not think that Adsense (ie classified Ad equivalent) is the same thing as what will work in Video Ads - I have no hard data, just an instinct. We have done quite a lot of consulting work on Interactive Video ads and they are consumed very differently.

I feel a blog coming on…:)

]]> By: CoryS http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70296 CoryS Wed, 18 Oct 2006 13:54:34 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70296 <p>Liz,</p> <p>Great piece addressing the issue of next gen ads. I do have to say your premise, "AdSense’s power comes from analyzing the words on a page." seems a bit off for the traditional ad model.</p> <p>Google, with AdSense, took on the daily/weekly classified sections making a market that was global instead of local and relevant to a search for a similar concept.</p> <p>Video and audio have different ad markets that less so focus on the direct content in the stream, and more on the target audience that consumes it. I'm not sure what kinds of ads would be populated contextually to match Desperate Housewives, but the audience is so much more attractive than the pure content that's on the screen.</p> <p>Does this mean that technology isn't going to be important? No. I'd recommend that a model that worked for classified sections is different than the model that is in place for commercials.</p> <p>A good first look and I agree that Google will have something to say here. There is a lot of benefits to come from an ad marketplace.</p> Liz,

Great piece addressing the issue of next gen ads. I do have to say your premise, “AdSense’s power comes from analyzing the words on a page.” seems a bit off for the traditional ad model.

Google, with AdSense, took on the daily/weekly classified sections making a market that was global instead of local and relevant to a search for a similar concept.

Video and audio have different ad markets that less so focus on the direct content in the stream, and more on the target audience that consumes it. I’m not sure what kinds of ads would be populated contextually to match Desperate Housewives, but the audience is so much more attractive than the pure content that’s on the screen.

Does this mean that technology isn’t going to be important? No. I’d recommend that a model that worked for classified sections is different than the model that is in place for commercials.

A good first look and I agree that Google will have something to say here. There is a lot of benefits to come from an ad marketplace.

]]> By: Liz Gannes http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70294 Liz Gannes Wed, 18 Oct 2006 01:38:00 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70294 <p>Hi Todd, </p> <p>You're right; video aggregators like Revver are whole 'nother category of companies that could play this game. Between search companies, ad networks, and content aggregators, it will be interesting to see who can get this done.</p> <p>Liz</p> Hi Todd,

You’re right; video aggregators like Revver are whole ‘nother category of companies that could play this game. Between search companies, ad networks, and content aggregators, it will be interesting to see who can get this done.

Liz

]]> By: Todd Allen http://gigaom.com/2006/10/17/adsense-of-audio-and-video/#comment-70292 Todd Allen Wed, 18 Oct 2006 00:40:46 +0000 http://gigaom.wordpress.com/2006/10/17/adsense-of-audio-and-video/#comment-70292 <p>I've seen an interesting company (which I'm not affiliated with) called <a href="http://www.revver.com" rel="nofollow">Revver</a>. The ad's are post-roll and pay per click. I've tried the system out and it's a little bit slow but a neat concept!</p> <p>Not sure how they determine the best ad to put in a clip but I'm presuming it's tag based.</p> I’ve seen an interesting company (which I’m not affiliated with) called Revver. The ad’s are post-roll and pay per click. I’ve tried the system out and it’s a little bit slow but a neat concept!

Not sure how they determine the best ad to put in a clip but I’m presuming it’s tag based.

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