Comments on: Sequoia Goes PopSugar

By: Sugar Publishing Buys ShopStyle, Changes Name « GigaOM

Sugar Publishing Buys ShopStyle, Changes Name « GigaOM — Wed, 26 Sep 2007 05:14:09 +0000

[...] Brian Sugar have turned their little hobby, PopSugar, into a full blown publishing company. With backing from Sequoia Capital and NBC, Sugar Publishing has become a leading destination for young [...]

By: Mark Evans

Mark Evans — Wed, 18 Oct 2006 14:30:13 +0000

There's Lot of Ad Pie for the Rest of Us…

More evidence of the Google Juggernaut comes from an eMarketer report that the search behemoth will account for 25%, or $4-billion, of the U.S. online ad market this year. That's truly impressive and explains why Google sports a market capitalization …

By: Emre Sokullu

Emre Sokullu — Wed, 18 Oct 2006 00:12:35 +0000

@ Khang Toh
It’s really hard for me to accept the fact that popsugar is worth the 5mil. How did they come up with the valuation.
They are looking to drop 1-2mil on ideas that is seem more complex and high tech than popsugar is doing.

Web business is more viral marketing than pure technology. Even Google is not valuated solely after its technology. What was the difference between Google Videos and YouTube? Technology? No.. Only marketing success, and they valuated it at $1.65B.

By: MDruskoff

MDruskoff — Tue, 17 Oct 2006 21:34:15 +0000

Sequoia must see that the very same big media players PopSugar competes with now make excellent potential acquirers.

CondeNast et al could buy Sugar Publishing and, in one fell swoop, acquire a hip, new vehicle for its clients to market through.

Blogs are about content, not platform. That would make it an easy acq. for big outfits already experienced in managing a portfolio of hundreds or thousands of different titles.

By: Jill

Jill — Tue, 17 Oct 2006 19:04:31 +0000

This is great news for blogs!

BTW, comScore Media Metrix reports PopSugar has 400,000 UNIQUE VISITORS not 1.5 million- and declining month to month???

May be 1.5 million total visitors (not unique) That makes PopSugar one of the good blogs but way behind some great ones with larger reach. You check out are: USWeekly Blog (3x PopSugar) JustJared (2x PopSugar) TheBosh (2x PopSugar) and the People Magazine Blog.

By: Anonymous

Anonymous — Tue, 17 Oct 2006 18:28:46 +0000

..and business model? how will Sequoia and other investors get a return?

By: Gopi

Gopi — Tue, 17 Oct 2006 16:44:00 +0000

one of the fastest growing properties on the Internet

I know trying to judge a website's traffic growth from toolbar vendor's data is not accurate but still popsugar.com is flat in ask.com's websearch ranking

http://ranking.websearch.com/TrankTrend.aspx?url=www.popsugar.com&period=3&size=1

Alexa shows slight growth but hey everyone knows its skewed towards the geek demographic.

By: Rick

Rick — Tue, 17 Oct 2006 03:17:41 +0000

It doesn’t sound like they’re purchasing the site, but rather investing that money into the company to spend on marketing / infrastructure / partnership deals as opposed to just rights to own the company.

By: Khang Toh

Khang Toh — Tue, 17 Oct 2006 02:16:12 +0000

It's really hard for me to accept the fact that popsugar is worth the 5mil. How did they come up with the valuation.

Om… you're from B2.0 and I think you should be familiar with the article that B2.0 published just a while back about 10 ideas VC are looking to invest.

They are looking to drop 1-2mil on ideas that is seem more complex and high tech than popsugar is doing.