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Summary:

Given the mobile content company InfoSpace said it lost a major wireless carrier account last month, it’s not a big suprise that the Bellevue, Washington-based company has now announced major cuts. InfoSpace said it will cut around 250 positions starting in the third quarter of 2006 […]

Given the mobile content company InfoSpace said it lost a major wireless carrier account last month, it’s not a big suprise that the Bellevue, Washington-based company has now announced major cuts. InfoSpace said it will cut around 250 positions starting in the third quarter of 2006 and continuing through the middle of 2007, which is more than a third of its staff. Ouch.

While InfoSpace didn’t name the lost carrier, a source tells us that it’s Cingular that decided to do a direct licensing relationship with the major record labels. Other reports have said the same. But beyond the Cingular deal, the real problem is the terrible margins in the market of serving up ringtones for record labels, who can easily cut out the middle man. InfoSpace is likely losing money on every sale it makes.

The company is struggling to reinvent itself, and is rumored to be getting out of the game business completely. It would be smart to focus on its mobile search strategy. Smaller ringtone companies like Mixxer and Moderati have been refocusing their ringtone businesses on social networks and mobile community sites. Cell phone users might still be buying ringtones, but the matured market isn’t good for the InfoSpaces of the world. What do you think ringtone companies should do?

  1. I think the premium ringtone / games / content space is too hard and too competative. Carriers take huge rev shares.

    Seperately, users are becoming smarter and wanting to make their own ringtones. Companies like Mixxer mentioned above or ToneThis are clearly in the better position.

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  2. the money is in mobile search infrastructure – especially as carriers increasingly move to use phone start up screens as the primary window to mobile media consumption

    I would look to INSP to target this market as an offdeck cobrand partner to carriers

    the issue is not wether consumers are ready for mobile search – the issue is merchandising mobile search – for which the phone startup screen appears to be the logical best choice

    since carriers are keen to protect and build their brand equity it makes sense that they would partner with a private label partner with a strong metasearch platform – which INSP seems well suited – perhaps marketed as a cobranded app through INSP new d2c site called Moviso

    I have no idea if the company is pursuing this strategy – but seems like a logical path given the company’s assets and skill set – not to mention the very slow uptake of mobile search through current provisioning models

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  3. Ringtone companies should invest in innovation, it is so easy, just visit merinda.com ;-)

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