Comments on: Goobed http://gigaom.com/2006/10/09/goobed/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 06:47:41 +0000 http://wordpress.com/ hourly 1 By: Friends and Money for Eyespot http://gigaom.com/2006/10/09/goobed/#comment-985278 Friends and Money for Eyespot Thu, 19 Nov 2009 19:24:43 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-985278 <p>[...] retweet » As the hundreds of online video sites give themselves a hard look following the YouTube deal (and the Universal lawsuit), more and more of them are telling us they want to polish things up. [...]</p> [...] retweet » As the hundreds of online video sites give themselves a hard look following the YouTube deal (and the Universal lawsuit), more and more of them are telling us they want to polish things up. [...]

]]> By: jgellas http://gigaom.com/2006/10/09/goobed/#comment-68114 jgellas Sun, 15 Oct 2006 16:36:26 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-68114 <p>A couple of thoughts…</p> <p>-Google is now the deep pockets Hollywood has been looking for -Video, and its content, is not searchable like text and does not leverage Google's search engine strength -Yes, Google can use the traffic to promote its toolbar, and thus its core business, but that's probably not worth the price it paid -Overall, I don't think it was a good deal. Fortune's recent article on Google talks a lot about what Google's strategy, throw it on the wall and see if it sticks, but there doesn't seem to been any cohesion to it. I think Google's next strength will be free online apps, supported by its ads, not buying the YouTubes of world.</p> A couple of thoughts…

-Google is now the deep pockets Hollywood has been looking for -Video, and its content, is not searchable like text and does not leverage Google’s search engine strength -Yes, Google can use the traffic to promote its toolbar, and thus its core business, but that’s probably not worth the price it paid -Overall, I don’t think it was a good deal. Fortune’s recent article on Google talks a lot about what Google’s strategy, throw it on the wall and see if it sticks, but there doesn’t seem to been any cohesion to it. I think Google’s next strength will be free online apps, supported by its ads, not buying the YouTubes of world.

]]> By: ETech@Work http://gigaom.com/2006/10/09/goobed/#comment-68113 ETech@Work Fri, 13 Oct 2006 21:45:08 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-68113 <p><strong>In the Wake of GooTube…</strong></p> <p>In the wake of the recent GooTube deal, there have been lots of ramblings—both positive and negative—going on …</p> In the Wake of GooTube…

In the wake of the recent GooTube deal, there have been lots of ramblings—both positive and negative—going on …

]]> By: Loren Baker http://gigaom.com/2006/10/09/goobed/#comment-68112 Loren Baker Wed, 11 Oct 2006 01:53:11 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-68112 <p>Om, before starting your hard liquor and exercise bike diet, you may want to consult Jeremy Zawodny (Richard Simmons 2.0) :</p> <p>http://jeremy.zawodny.com/blog/archives/006836.html</p> Om, before starting your hard liquor and exercise bike diet, you may want to consult Jeremy Zawodny (Richard Simmons 2.0) :

http://jeremy.zawodny.com/blog/archives/006836.html

]]> By: y http://gigaom.com/2006/10/09/goobed/#comment-68072 y Tue, 10 Oct 2006 19:58:52 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-68072 <p>I like your analogy to Skype-Ebay. I'd add Del.icio.us-Yahoo and Hotmail-Microsoft into the mix too. Seems like Google's purchasing a value-added-feature rather than a revenue stream. </p> <p>What troubles me is the significant IP litigation Google's exposed themselves to. Whereas sueing Youtube for copyright infringement (and there were probably some trademark-infringing clips as well) wouldn't have been worth the attorney fees, Google is a ripe target for such lawsuits.</p> <p>I'm certain that Google's attorneys have foreseen this near-certainty, and that they've probably got indemnity clauses against infringements which have already transpired, but a copyright-compliant Youtube represents a drastic change in what Youtube is. Fred Wilson faulted Google video for a delay between uploading and posting (likely for copyright checking) - won't Google have to institute such measures on the new Youtube?</p> I like your analogy to Skype-Ebay. I’d add Del.icio.us-Yahoo and Hotmail-Microsoft into the mix too. Seems like Google’s purchasing a value-added-feature rather than a revenue stream.

What troubles me is the significant IP litigation Google’s exposed themselves to. Whereas sueing Youtube for copyright infringement (and there were probably some trademark-infringing clips as well) wouldn’t have been worth the attorney fees, Google is a ripe target for such lawsuits.

I’m certain that Google’s attorneys have foreseen this near-certainty, and that they’ve probably got indemnity clauses against infringements which have already transpired, but a copyright-compliant Youtube represents a drastic change in what Youtube is. Fred Wilson faulted Google video for a delay between uploading and posting (likely for copyright checking) – won’t Google have to institute such measures on the new Youtube?

]]> By: Peter W. http://gigaom.com/2006/10/09/goobed/#comment-68022 Peter W. Tue, 10 Oct 2006 18:42:35 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-68022 <p>I've seen both 'Goobe' and 'GooTube' monikers used to describe yesterday's merger. </p> <p>However, 'GoogTube' confers more hype and seems much more bubbly.</p> <p>Peter W.</p> I’ve seen both ‘Goobe’ and ‘GooTube’ monikers used to describe yesterday’s merger.

However, ‘GoogTube’ confers more hype and seems much more bubbly.

Peter W.

]]> By: patrick Hunt http://gigaom.com/2006/10/09/goobed/#comment-68004 patrick Hunt Tue, 10 Oct 2006 17:48:40 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-68004 <p>Google may be looking at some advanced options for monetizing YouTube. But short-term, this is a perfect fit with their existing model.</p> <p>By all credible accounts I can find, YouTube is by far the most-visited video-sharing site, and a top ten most-visited site overall. Here's how I expect Google to get a quick ROI on their YouTube purchase: 1. Insert their AdWords products into the user experience, like the Ads by Google on the right-hand side of KnoxViews. But Google also already serves several other flavors of ads.</p> <ol> <li><p>Integrate YouTube content into Google results, feeding traffing from one Google property to another.</p></li> <li><p>Create and revise deals with media companies like NBC Universal (they already have deals with many for Google Video). If both companies are smart, this will be a no-cash deal… Google will get rights to show clips of shows, and integrate links from the clips directlly to the show page so that media companies get traffic (and therefore, pageviews and resulting advertising). YouTube becomes the online promotional aggregator. This would benefit NBC and other media because these clips become the television equivalent of theatrical trailers for TV shows.</p></li> <li><p>Move it's Google Video platform onto YouTube's, and ditch Google Video, which doesn't seem to be getting much traction anyway. This transition would include using Google's video search product on YouTube, allowing Google to continually refine and improve this appliance.</p></li> <li><p>Bring YouTube's video advertising unit into the Google fold, and begin to insert ads at the beginning of the videos in the same way that c|net does.</p></li> </ol> <p>It will cost relatively very little to accomplish most of this. In short order and with very little outlay beyond the purchase price, Google will have substantially increased the inventory for their existing advertising products, cut a money-sucking business (Google Video), create new ad inventory units, and own a platform for further development of an important future market (video delivery and search).</p> <p>The fact that they are not paying any cash is huge. If they are smart, this can be a really great deal for both Google and YouTube.</p> Google may be looking at some advanced options for monetizing YouTube. But short-term, this is a perfect fit with their existing model.

By all credible accounts I can find, YouTube is by far the most-visited video-sharing site, and a top ten most-visited site overall. Here’s how I expect Google to get a quick ROI on their YouTube purchase: 1. Insert their AdWords products into the user experience, like the Ads by Google on the right-hand side of KnoxViews. But Google also already serves several other flavors of ads.

  1. Integrate YouTube content into Google results, feeding traffing from one Google property to another.

  2. Create and revise deals with media companies like NBC Universal (they already have deals with many for Google Video). If both companies are smart, this will be a no-cash deal… Google will get rights to show clips of shows, and integrate links from the clips directlly to the show page so that media companies get traffic (and therefore, pageviews and resulting advertising). YouTube becomes the online promotional aggregator. This would benefit NBC and other media because these clips become the television equivalent of theatrical trailers for TV shows.

  3. Move it’s Google Video platform onto YouTube’s, and ditch Google Video, which doesn’t seem to be getting much traction anyway. This transition would include using Google’s video search product on YouTube, allowing Google to continually refine and improve this appliance.

  4. Bring YouTube’s video advertising unit into the Google fold, and begin to insert ads at the beginning of the videos in the same way that c|net does.

It will cost relatively very little to accomplish most of this. In short order and with very little outlay beyond the purchase price, Google will have substantially increased the inventory for their existing advertising products, cut a money-sucking business (Google Video), create new ad inventory units, and own a platform for further development of an important future market (video delivery and search).

The fact that they are not paying any cash is huge. If they are smart, this can be a really great deal for both Google and YouTube.

]]> By: Benoit http://gigaom.com/2006/10/09/goobed/#comment-67967 Benoit Tue, 10 Oct 2006 13:54:21 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67967 <p>How about some pictures to prove the deal? An I'm not talking about Google-YouTube here. If you make a deal, you need to make sure the deal sticks. Before and after pictures would be great! Loosing 40 pounds won't be easy, let me tell you that much! I hope you will be going to a gym.</p> <p>Cheers,</p> <p>b</p> How about some pictures to prove the deal? An I’m not talking about Google-YouTube here. If you make a deal, you need to make sure the deal sticks. Before and after pictures would be great! Loosing 40 pounds won’t be easy, let me tell you that much! I hope you will be going to a gym.

Cheers,

b

]]> By: Christopher Haase http://gigaom.com/2006/10/09/goobed/#comment-67908 Christopher Haase Tue, 10 Oct 2006 13:15:59 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67908 <p>Om, I would ALWAYS bet on a google web deal over a person losing 40 pounds.</p> <p>However, I will bet I can lose 20 by 2007 and help you lose 40 pounds following a few simple rules. If you want some support for your health goal… let me know ;-)</p> <p>Otherwise, good read on the .com kings…</p> <p>Chris</p> Om, I would ALWAYS bet on a google web deal over a person losing 40 pounds.

However, I will bet I can lose 20 by 2007 and help you lose 40 pounds following a few simple rules. If you want some support for your health goal… let me know ;-)

Otherwise, good read on the .com kings…

Chris

]]> By: Janson http://gigaom.com/2006/10/09/goobed/#comment-67893 Janson Tue, 10 Oct 2006 09:36:33 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67893 <p>Awesome deal. I'm placing my bet on Metacafe next.</p> Awesome deal. I’m placing my bet on Metacafe next.

]]> By: Mark Sigal http://gigaom.com/2006/10/09/goobed/#comment-67891 Mark Sigal Tue, 10 Oct 2006 06:20:43 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67891 <p>Om,</p> <p>I think that this is a great acquisition for Google. The evolution from a text-based web to video-powered one is huge. The contextual power, reach and attention-consuming goodness of social networking is proven. Google goes from also ran to leader in one, player in the other.</p> <p>Literally overnight, every company that had looked at the online video space as a “novelty with no dollars”, the “next Napster crash and burn” or “not ready for prime time,” has to re-calculate. A major land grab has just begun.</p> <p>I wrote a post on this called, "GoogleTube: what it all means…" Check it out if interested:</p> <p>http://thenetworkgarden.com/weblog/2006/10/googletube_what.html</p> <p>Best,</p> <p>Mark</p> <p>vSocial: Say it with Video (http://www.vsocial.com)</p> Om,

I think that this is a great acquisition for Google. The evolution from a text-based web to video-powered one is huge. The contextual power, reach and attention-consuming goodness of social networking is proven. Google goes from also ran to leader in one, player in the other.

Literally overnight, every company that had looked at the online video space as a “novelty with no dollars”, the “next Napster crash and burn” or “not ready for prime time,” has to re-calculate. A major land grab has just begun.

I wrote a post on this called, “GoogleTube: what it all means…” Check it out if interested:

http://thenetworkgarden.com/weblog/2006/10/googletube_what.html

Best,

Mark

vSocial: Say it with Video (http://www.vsocial.com)

]]> By: John http://gigaom.com/2006/10/09/goobed/#comment-67889 John Tue, 10 Oct 2006 06:18:07 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67889 <p>eBay definitely paid too much for Skype. Google for YouTube - we'll see…</p> eBay definitely paid too much for Skype. Google for YouTube – we’ll see…

]]> By: Ritesh http://gigaom.com/2006/10/09/goobed/#comment-67887 Ritesh Tue, 10 Oct 2006 06:06:25 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67887 <p>Good luck with the forty pounds, but I still stand by you, its a bad deal. Wonder what will become of google video?</p> Good luck with the forty pounds, but I still stand by you, its a bad deal. Wonder what will become of google video?

]]> By: Eric Jackson http://gigaom.com/2006/10/09/goobed/#comment-67885 Eric Jackson Tue, 10 Oct 2006 05:43:30 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67885 <p>GoogTube will be Google's Second Act. Although dominant in Search, they cannot rest on their laurels and needed to move into an adjacent yet complementary space as the category-killer. I believe that Shona Brown has helped their thinking significantly in driving this deal. I write more in my recent post: http://breakoutperformance.blogspot.com/2006/10/google-youtube-shona-brown-and-galaxy.html thanks, Eric</p> GoogTube will be Google’s Second Act. Although dominant in Search, they cannot rest on their laurels and needed to move into an adjacent yet complementary space as the category-killer. I believe that Shona Brown has helped their thinking significantly in driving this deal. I write more in my recent post: http://breakoutperformance.blogspot.com/2006/10/google-youtube-shona-brown-and-galaxy.html thanks, Eric

]]> By: tom http://gigaom.com/2006/10/09/goobed/#comment-67883 tom Tue, 10 Oct 2006 05:39:08 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67883 <p>this is a smart move on the part of google and cuban is the moron. youtube ranks #10 in terms of traffic today on alexa. google ranks #3 and myspace comes in at #6. several analysts pegged myspace with a value of $20B this week. even cutting that in half to $10B the youtube purchase by google is a friggin bargain. if anyone is naieve enough to think that google didn't know exactly what was happening with regards to youtube's discussion with studios or any other original content producer whose content may appear on youtube is a moron too. they knew exactly what was happening and what the impact would be and they hoodwinked the studio's etc in a couple ways. they worked in parallel to get their similar deals done while knowing the exact same thing was happening in san mateo. the other sneaky deal is that the underlying value of tv, radio, print is that they provide a platform for advertisers to reach their audience. the fact that google is building an isp somewhat on the DL is a big FU to the tradional media in the sense that the 4th Network has a broader audience with the ability to zero in on a particular subset and be able to do that in real time while testing what works and what doesnt work in the realm of advertising. with the traditional media, that isn't possible. trust me, when google launches the isp and everyone can get free broadband they will add and build applications and allow for everyone to add and build applications creating an ecosystem akin to salesforce's app exchange but with 1M X the scale by virtue of the numbers of people connected. it will be the global village marshal mccluhan(i'm sure i spelled that incorrectly but oh well) envisioned back when he coined the term. this was the same vision that laid the ground work for @home network but a slew of things f'd that up.</p> this is a smart move on the part of google and cuban is the moron. youtube ranks #10 in terms of traffic today on alexa. google ranks #3 and myspace comes in at #6. several analysts pegged myspace with a value of $20B this week. even cutting that in half to $10B the youtube purchase by google is a friggin bargain. if anyone is naieve enough to think that google didn’t know exactly what was happening with regards to youtube’s discussion with studios or any other original content producer whose content may appear on youtube is a moron too. they knew exactly what was happening and what the impact would be and they hoodwinked the studio’s etc in a couple ways. they worked in parallel to get their similar deals done while knowing the exact same thing was happening in san mateo. the other sneaky deal is that the underlying value of tv, radio, print is that they provide a platform for advertisers to reach their audience. the fact that google is building an isp somewhat on the DL is a big FU to the tradional media in the sense that the 4th Network has a broader audience with the ability to zero in on a particular subset and be able to do that in real time while testing what works and what doesnt work in the realm of advertising. with the traditional media, that isn’t possible. trust me, when google launches the isp and everyone can get free broadband they will add and build applications and allow for everyone to add and build applications creating an ecosystem akin to salesforce’s app exchange but with 1M X the scale by virtue of the numbers of people connected. it will be the global village marshal mccluhan(i’m sure i spelled that incorrectly but oh well) envisioned back when he coined the term. this was the same vision that laid the ground work for @home network but a slew of things f’d that up.

]]> By: Dismaster T http://gigaom.com/2006/10/09/goobed/#comment-67882 Dismaster T Tue, 10 Oct 2006 04:35:38 +0000 http://gigaom.wordpress.com/2006/10/09/goobed/#comment-67882 <p>A very smart move by Google. YouTube is more disruptive than many think, not just in the internet space, but traditional media in general. This puts Microsoft and Y! back on their heels.</p> A very smart move by Google. YouTube is more disruptive than many think, not just in the internet space, but traditional media in general. This puts Microsoft and Y! back on their heels.

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