Wal-Mart has abandoned its social net experiment after less than three months. The Hub invited teens to upload photos and video and create Wal-Mart shopping lists under the guise of a school promotion. It may have closed now that the kids are back to school but, as this report says, the heavy-handed corporate approach, parental notifications and lack of interactivity provided no incentive for MySpace-savvy kids. ComScore data showed the site had 91,000 uniques in August, the first full month after it opened.
Forbes: Apparently three percent of Wal-Mart’s traffic comes from MySpace so more innovative promotions could be built around that.
Related: Apple and Wal-Mart In Talks Over Movie Download Revenue Share; Studios Wait Until Q4 End
– iTunes Movie Downloads Due To Launch Mid-September?
– More Details on Wal-Mart’s Movie Download/Burn Kiosks
This article originally appeared in MediaGuardian.