Meredith, the publisher of Better Homes and Gardens and Ladies’ Home Journal, is buying out ReadyMade, a “sort of younger, hipper Martha Stewart brand”, based in Berkeley, CA. The ReadyMade magazine and site targets men and women in their 20s and 30s who are interested in do-it-yourself projects around the home. Terms of the deal were not disclosed.
AdAge: Meredith said it plans to increase the magazine’s circulation to 200,000 within a few months. But the main allure for its new owner may be the magazine’s reach among younger adults, which are both desirable to advertisers and not necessarily Meredith’s strongest suit. More details in the release here.