http://gigaom.com/2006/09/28/espn/ Trusted Insights and Conversations on the Next Wave of Technology Fri, 27 Nov 2009 00:25:55 +0000 http://wordpress.com/ hourly 1 http://gigaom.com/2006/09/28/espn/#comment-65863 Jesse Kopelman Thu, 28 Sep 2006 21:49:54 +0000 http://gigaom.wordpress.com/2006/09/28/espn/#comment-65863 <p>I don't see this effecting the cable guys. I don't think they will be marketing cellular as a standalone service, but as part of a bundle. This pretty much what they do with voice -- does anyone have Comcast phone and none of their other services? Since the cellular will be pretty much a defensive play agains 4-Play from AT&T and Verizon, they only need it to break even -- not be profitable, like traditional MVNO. Also note that their is a potential symbiotic relationship between cable, with its fiber assets, and Sprint that is just not there with the likes of Helio or ESPN Mobile.</p> I don’t see this effecting the cable guys. I don’t think they will be marketing cellular as a standalone service, but as part of a bundle. This pretty much what they do with voice — does anyone have Comcast phone and none of their other services? Since the cellular will be pretty much a defensive play agains 4-Play from AT&T and Verizon, they only need it to break even — not be profitable, like traditional MVNO. Also note that their is a potential symbiotic relationship between cable, with its fiber assets, and Sprint that is just not there with the likes of Helio or ESPN Mobile.

]]> http://gigaom.com/2006/09/28/espn/#comment-65862 el-duderino Thu, 28 Sep 2006 17:26:07 +0000 http://gigaom.wordpress.com/2006/09/28/espn/#comment-65862 <p>Ah, that's too bad. I loved my ESPN service.</p> Ah, that’s too bad. I loved my ESPN service.

]]> http://gigaom.com/2006/09/28/espn/#comment-65861 Frank Nguyen Thu, 28 Sep 2006 17:19:30 +0000 http://gigaom.wordpress.com/2006/09/28/espn/#comment-65861 <p>I don't think Helio will join them anytime soon. They have a ton of money to spend from their parent, SK Telecom. ESPN will still have a prescence in the mobile world. We'll have to see how MVNOs rethink their strategies. My thoughts here: www.5bars.net</p> I don’t think Helio will join them anytime soon. They have a ton of money to spend from their parent, SK Telecom. ESPN will still have a prescence in the mobile world. We’ll have to see how MVNOs rethink their strategies. My thoughts here: http://www.5bars.net

]]> http://gigaom.com/2006/09/28/espn/#comment-65860 Dave Zatz Thu, 28 Sep 2006 16:49:16 +0000 http://gigaom.wordpress.com/2006/09/28/espn/#comment-65860 <p>Helio will be next! Unless they're stubborn and choose to bleed to death… MVNOs (re-cellulars) will only survive as bargain and/or pre-pay services like Virgin Mobile. We don't need overpriced content niche offerings. If I want sports content, I'll do Sprint TV, Orb, or Slingbox and some web surfing to WAP pages for scores and news. ESPN never had a chance.</p> Helio will be next! Unless they’re stubborn and choose to bleed to death… MVNOs (re-cellulars) will only survive as bargain and/or pre-pay services like Virgin Mobile. We don’t need overpriced content niche offerings. If I want sports content, I’ll do Sprint TV, Orb, or Slingbox and some web surfing to WAP pages for scores and news. ESPN never had a chance.

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