Summary:

While other content providers flock to iTunes, Major League Baseball is heading in the other direction as part of its constant quest for con…

While other content providers flock to iTunes, Major League Baseball is heading in the other direction as part of its constant quest for control. The WSJ reports that MLBAM, unhappy with iTunes’ control over promotion and a refusal to provide more visibility when asked, has pulled its free podcasts from iTunes. MLBAM CEO Bob Bowman told the WSJ that three-fourths of its 40-50,000 daily podast downloads come through MLB.com. Fans will be encouraged to get their podcast from the league’s site. At the same time, the league is expanding its pre-playoff podcasts to include videos that show the game when a team clinches.

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