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Summary:

Adobe Systems, the San Jose, California-based software giant, has been the real catalyst for the ongoing online video boom, thanks to the near ubiquitous Flash software that plays back everything from stupid pet tricks to the amazing theatrics of LonelyGirl15. YouTube and hundreds of online video […]

Adobe Systems, the San Jose, California-based software giant, has been the real catalyst for the ongoing online video boom, thanks to the near ubiquitous Flash software that plays back everything from stupid pet tricks to the amazing theatrics of LonelyGirl15. YouTube and hundreds of online video sites are using the Flash software to build businesses, some valued at over $1.5 billion. (Adobe acquired Macromedia, maker of Flash technologies in April 2005.)

And now Adobe Systems wants to replicate its success in video space in the Voice over the Internet (VoIP) arena, making it easy to embed voice into web applications. GigaOM has learnt of a secret start-up project currently being incubated by the $1.9 billion in annual sales software giant. Some members of this startup come from the Macromedia Breeze (now called Acrobat Connect Professional) conferencing group. (Breeze is a Flash based web-conferencing system, much like WebEx.) Though less than a year old, the start-up has started to attract some serious VoIP talent.


Sources say, Dr. Henry Sinnreich, generally known as “The Godfather” of SIP (the Session Initiation Protocol) is helping the team, though we have no details about his role within the project. He was most recently the chief technology officer of Jeff Pulver’s VoIP greenhouse, Pulver.com, and prior to that worked for MCI.

The Adobe start-up team faces quite a few challenges. For instance, it would have to support multiple VoIP protocols, and it will also have to figure out how to keep the overall size of the Flash client size small. Sources say that touching Flash Player is like messing with God inside Adobe, and the start-up team needs to figure out how to embed a SIP stack inside the player without making it bloated.

The charter for the start-up is to enhance “Flash” and add support for various voice-over-IP protocols including SIP. They have to come up with ways to make Flash-based-voice work with some of the commonly used signaling systems. These are huge challenges, but if they can overcome all these issues, they could be onto something big. For starters, they could enable web based calling, and prevent the technical hell that comes with many soft phones of today.

If they can make the technology work with the Mobile version of Flash, then the Internet-enabled smart phones can be used to initiate and terminate calls via the mobile browser or special Flash-lite based apps. But these are the most obvious use-case scenarios. Flash Games with VoIP could be another use case scenario. It could be the first step in giving web developers (Flash experts, at least) ability to add voice to whatever mash-ups they can dream off. SIP, XMPP, Jabber and Flash – put them in the blender and you could see some magic.

The gulf between the voice geeks and web developers is one of the biggest challenges facing the Voice 2.0. The vibrancy of Flash developer community, and open source projects such as Asterisk could become a new font of “Voice 2.0” innovation.

The possibilities of Flash with VoIP built in can be seen in a new web-based app called Pronto, which has integrated VoIP, messaging, email, calendaring, and contact management. Communigate has just launched this service. It is not the first VoIP application to leverage Flash. Many of you might remember Gtalkr, a Flash-based Google Talk client, handiwork of Carr brothers that was acquired by Google last year before it got to show us its true voice potential.

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  1. ContactAtOnce! is another application that leverages Flash for VoIP. It enables online publishers to better connect site visitors with advertisers. With ContactAtOnce! both presence and web-based communiciation options can be enabled within ads and listings. Because the application is purpose-built for this, certain softphone features such as dialing are unnecessary and therefore Flash is working just great as-is. Flash offers huge advantages over Skype or other alternatives that require the site visitor to have a bulky client installed. In the advertising context, reach is very important and many more site visitors will have flash than any one VoIP client.

  2. Good Analysis. I was quite intrigued to learn that Dr Sinnreich was now at Adobe and could not tie the connection properly between SIP and Adobe. When one thinks of Adobe – pdf is what comes to mind first rather than Flash. The value of SIP goes beyond XMPP, Jabber and Gtalk because this will be the future wireless protocol (IMS). So that extends the Adobe-Flash story to mobile handsets as well.

  3. Communigate’s flash app shd be nifty. But there are ActiveX and Java VoIP apps that probably work about as well. IMO combining Communigate’s flash player with E164 will be the real killer (of Yellow Pages).

  4. VoIP & Gadgets Blog Friday, September 22, 2006

    Adobe Flash goes VoIP…

    Om broke the news about Adobe’s secret VoIP start-up project. I knew about Adobe’s top-secret VoIP plans since June of this year. I interviewed Bhana Sharma, Entrepreneur in Residence, back in June and got some interesting insights into Ado…

  5. Robert Cringley predicted that Flash would be used to dominate the VoIP market about a year ago.

  6. Adobe’s secret startup goes into VOIP space?…

    Quote:Adobe Systems wants to replicate its success in video space in the Voice over the Internet (VoIP) arena, making it easy to embed voice into web applications. […] Sources say, Dr. Henry Sinnreich, generally known as “The Godfather” of SIP…

  7. Flash VoIP…

    Flash VoIP: Om Malik talks about possible future directions for the Adobe Flash Player. Om doesn’t name his source info here, but Randy Savicky traces the inforoute back, and Alec Saunders has additional context. This isn’t a feature, isn’t a done d…

  8. Flash VoIP: It boils down to this : Flash vs The Widget. Flash has maturity and brand behind it, the Widget has size, speed and the moniker of “2.0”, whatever that’s worth…

  9. The tubes will be hurting.

    “Om broke the news about Adobe’s secret VoIP start-up project. I knew about Adobe’s top-secret VoIP plans since June of this year.”

    Great blog entry on the topic, Keating.

  10. Distribution is king

  11. Adobe: Flash und Voice over IP…

    Das US-Softwarehaus Adobe Systems will die große Verbreitung des Flash Players, der durch den Kauf von Macromedia nun zur Produktpalette des Unternehmens gehört, für einen Generalangriff auf den Telefonmarkt nutzen. Das amerikanische Weblog GigaOm b…

  12. If only Adobe could run away from the NellyMoser codec which powers audio capabilities in Flash it could leverage far more initiative in the VOIP way.
    Such a shame that one must pay 8000 euros just to have the right to use the codec :(

  13. Embed Your Own Headline Here…

    There’s been a lot of talk lately about what has made sites like YouTube successful. Certainly, ease…

  14. Flash is currently a streamed audio, so you can rest assured Adobe won’t be using NellyMoser for Voip. Rather they will go with a real-time Voip codec from GIPS. iLBC is royalty-free. Higher performing sound carries a royalty of some sort, all though I’m sure it would be very favorable for Adobe.

  15. The 1.4 release of asterisk, out this week, includes a basic http interface that developers can use to control the pbx http://svn.digium.com/view/asterisk/branches/1.4/static-http/

  16. VoIP en Flash…

    Se rumorea que Adobe (actual propietaria de Flash, ya que Macromedia fue comprada) puede estar pensando en incorporar funciones de VozIP dentro de Flash, con lo que se podrían crear sencillos clientes VoIP para web, juegos en los que puedas hablar con…

  17. Actually, NellyMoser could very well still be retained for streaming capabilities. That’s a big part of the problem: keeping all the capabilities of Flash and adding new ones. Streaming plus real-time capabilities = large overhead. Can Adobe keep Flash small and keep all functionality?

  18. Voip has barely hit 2.0 yet, as nobody has come up with a browser plug-in or Ajax-enabled website to allow a user make internet calls without a client application on the PC. Does anyone know of any browser plug-in today?

    Surely Google is working on this. Or some developer who wants to shine.

  19. Rick – it’s out – see : http://www.voipuser.org/forumtopic6839.html

  20. Giving Voice to the Web: The Implications of VoIP in Flash…

    I’ve been an advocate, designer and developer for the Flash platform in its various incarnations since late 1998.   Like many others in the community that formed around the technology, I’ve stuck with it for a long while, through all the t…
    
  21. Adobe’s role…

    Adobe’s role: Phil Wolff wrote last week about the Flash/VoIP story, but it wasn’t until a tip from Ryan Stewart that I reread it and saw how Phil was describing Adobe in general, and not just what can be added to voice-over-internet: “Adobe builds …

  22. Dean, the Busta features and functionality look very impressive. I don’t remember the press release anywhere. You’re definitely on top of the voip world with your browser plug-in. This warrants some press and news from bloggers. Om, check this Busta out and get the inside on it. Dean how is your call quality over IP? Got GIPS?

    Thanks.

  23. Hi Rick (sorry for the inline conversation Om!) – I’m not from busta, I just ran a story on them when I heard about the product. The press release was very low key, but the guy behind it is Nick Ogden, same guy who started World Pay and he’s sunk $5m into the network, so it needs an eye kept on it. I interviewed Nick about Busta last week:-

    http://www.voipuser.org/features/1906/nickogdeninterview.html

    Dean

  24. Sorry Rick, seems I can’t post URL’s here without them getting obfuscated with italics.

    You can find the interview on busta’s own homepage if you click on the “press” link.

    Regards,

    Dean

  25. Adobe to Integrate VoIP in Flash…

    It is being reported that Adobe has developed a team of developers to productize VoIP into Flash. VoIP integration can significantly increase revenue for Adobe as it can be used in its flash-based conferencing product formally called Macromedia Breeze…

  26. hoot and holler Tuesday, September 26, 2006

    Flash VOIP…

    Flash Games with VoIP could be another use case scenario. It could be the first step in giving web developers (Flash experts, at least) ability to add voice to whatever mash-ups they can dream off. SIP, XMPP, Jabber and Flash – put them in the blende…

  27. Is Adobe Building VoIP Technology into Flash Player?…

    According to this article they are. And if so, what does that mean? What does it mean for developers of content delivered on phones already via Flash Lite? Talk about convergence. I think more and more we’re seeing real world…

  28. Flash based VoiP is already being implemented by application vendor Centile, http://www.centile.com for its click to call product, in beta with call centers, web portals, telcos, we tried it and it works in all of the scenarios above listed, the race gentlemen has already begun

  29. aw’s blog 姿态永恒 » Adobe 的 P2P野心 Monday, March 5, 2007

    [...] Professional之后,有一部分核心开发者启动过一个年销售额190亿美元的项目 – 原文 [...]

  30. Rostislav Siryk Thursday, August 23, 2007

    Flex Developers, note the next round of Flash-based VoIP telephony:

    The Ribbit Phone Component for VoIP to give RIA developers the ability to make and receive calls and more.

    Now flex developers can enroll in the pre-release usage of the component (details and link can be found at the page).

  31. Just found another good example of Flash VoIP technology – http://www.flashcoms.com/

  32. » Blog Archive » Crystal ball for MAX07 anouncements polyGeek.com Tuesday, September 18, 2007

    [...] of if Adobe will add VoIP to Flash/AIR but a matter of when they will make the announcement. Om Malik posted on this topic almost a year ago. I think it’s about time Adobe made it [...]

  33. I’ve tried to use ribbit phone, and still can’t understand in which format it getting voice from microphone

  34. great news. but some worries too.

    I think its a great initiative. but do we have to use a close server like flash media server for it. or we can connect any sip server like asterix.

    if we got the second one. surely the flash silverlight war is over.

  35. By the way, flash voip is already here – http://www.flashphone.ru You can make free calls right from the web-page and don’t need to install anything.

  36. thebadtiming.com » Flashベースのソフトフォン、Flashphone Sunday, November 11, 2007

    [...] GigaOM: Flash In The VoIP Pan TMCnet: Adobe Flash goes VoIP [...]

  37. Cat Got Adobe’s Voice? – GigaOM Monday, December 3, 2007

    [...] first wrote about Adobe’s (ADBE) VoIP/voice plans back in September of 2006 . It has been eerily quiet on that front since then. This September, Adobe talked about a secret [...]

  38. great news. but some worries too.

    I think its a great initiative. but do we have to use a close server like flash media server for it. or we can connect any sip server like asterix.

    if we got the second one. surely the flash silverlight war is over.

  39. Hi all

    I am trying to make a device/platform independent SIP/IAX soft phone for mobiles with Flash Lite. If someone has any idea of how to make it please contribute with me. I wanna use Asterisk server and RED5 server and Flash Lite. Please mail me to sayembd@hotmail.com if anybody is interested or you can just give me advice. You are most welcome.

    Thank you.
    Sayem

  40. Playing with your own tools | polyGeek.com Friday, October 17, 2008

    [...] about the various undocumented APIs in the Flash player concerning VoIP. (Additional info from Om Malik and JD on [...]

  41. malc@flashgamesmaster.com Friday, October 30, 2009

    its already out, check it out. http://www.voipuser.org/forum

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