Comments on: Will Mobile Ads Work?

By: kotoh

kotoh — Mon, 21 Jul 2008 07:36:59 +0000

That all changed with Opera Mini Browser installed in your mobile phone… believe me.

By: j2me software

j2me software — Wed, 27 Feb 2008 23:03:37 +0000

Also in Poland (Javatech – http://www.javatech.eu/mobile-software.html) we are starting with mobile advertisement, like ad games or bluetooth marketing. This is just starting business but it’s not explored at all.

By: Blog Digital Nokia » Blog Archive » Mobile Ads - The Next Ads Generation?

Thu, 03 Jan 2008 08:52:47 +0000

[...] Come to think of it, Mobile Ads today are mostly blasted at the mass audiences, with a few carriers offering limited targeting based on users’ age, gender, ZIP code and other characteristics. (See Giga OM 2006 article) [...]

By: cellphonedirectory

cellphonedirectory — Wed, 17 Oct 2007 21:19:16 +0000

http://www.cellular-news.com/story/24353_2.phphttp://gigaom.com/2006/09/18/will-mobile-ads-work/<

I saw that article too, and immediately wondered; where will this end? Every single waking moment we are bombarded with advertising. Billboards along the road, radio and tv ads when we really just want to be entertained. And now ads served up to your cell phone? Jeez, no where to hide now….

By: Mobile Advertising: Friend or Foe? by Kiran Singh - version 2 « O’Neill Project

Mon, 15 Oct 2007 16:51:19 +0000

[...] Mobile Advertising: Friend or Foe? by Kiran Singh – version 2 Jump to Comments Ever since mobile telephones have been around, people have had their doubts about the small devices. Do you really want to be accessible during every moment of the day? Is the mobile signal perhaps bad for your health? The last years the mobile phone has experienced an immense amount of changes, creating a wide variety of different cellular phones for all kinds of people.
Nowadays more people start to see the convenience of the handheld device and show more appreciation. Over 85% of the Dutch population is in possession of a mobile phone and they aren’t just for calling anymore. They usually come with extra applications such as a built-in camera, mp3-player and navigation system. A good reason to carry it everywhere you go and advertising companies are starting to notice that. Television, radio and the internet have been used for many years to reach the buyers, so why not the mobile phone?
Mobile advertising can be carried out in a variety of ways. Several years ago companies started with SMS-based advertising. According to Katie Fehrenbacher, that always seemed like a bad idea.“A promotional ad in a text message form would be sent to a group of people, hoping that the recipient would respond and refer into action. Plain random text would not reach the wanted effect.” Michael Stanley, senior consultant for Sony Ericsson’s Market Unit, confirms Katie’s thought. “A mobile ad needs to be relevant and has to have a certain benefit for the recipient. If not, the ad would just be seen as spam advertising.”
The latest technology also provides full internet access on your mobile phone, which has opened up a whole new dimension for mobile advertising. Although there is still a major difference between visiting a website on your mobile phone or your desktop computer, a mobile phone is seen as a personal space. More and more websites are being converted to fit mobile screens so they can be easily accessed. By screening the content which a person surfs for on the internet, advertising companies are capable of sending ads focused on specific target groups. Clickable hyperlinks and pop-up ads amplify the effect as consumers become more comfortable with data and internet experiences.
Even though mobile advertising is at its birth, mobile and advertising companies will have to work together and use a correct strategy to ensure a success. Hardly anyone would sign up for receiving random mobile ads. Michael Stanley believes there has to be a reward for it, such as free call minutes or credits on operator portals. The main key is to deliver content that is of interest and of use to the consumer. Even Bluetooth – an open standard for wireless connections between devices at short range – adverts are being discussed, since the technology that mobile phones hybrid is only growing.That mobile advertising is an upcoming trend is for sure. Can the mobile and advertising industry harness the power of this new medium? Simply introducing it to the public in a structured manner can guarantee a long-term success. While the number of mobile phone users is growing every day, mobile advertising is bound to become the advertising way of the future.
Sources:http://www.cellular-news.com/story/24353_2.phphttp://gigaom.com/2006/09/18/will-mobile-ads-work/ [...]

By: Socci

Socci — Wed, 31 Jan 2007 06:30:43 +0000

Javascript wont work on Mobile phones, i am not able to display Ad Banners. Can anybody help on this?

By: Well

Well — Thu, 04 Jan 2007 10:06:49 +0000

Yes I guess you can offer a free game in exchange for ads.. But the revenue model just ain't there.

In Japan the a person recieving ads is worth $5 a year in 2006.

So what can you give the subscriber that is worth $5. Umm a few calls for them reading ads for 1 year..

By: usman

usman — Thu, 09 Nov 2006 10:24:58 +0000

we are mobile phone seller

please contact us…usmanphone@yahoo.com

thank

By: Barry Mosher

Barry Mosher — Fri, 20 Oct 2006 03:44:44 +0000

Mobile ads are working for us at http://www.mobilerated.com. We’re able to offer a free mobile phone game download service and a good revenue from ads (we’re using AdMob).

Cheers, Barry.

By: Allen

Allen — Fri, 13 Oct 2006 02:32:19 +0000

Well, we at Suhari.com obviously believe in them :)

Up until very recently, the models of content and advertising on mobile were seperate: people either had to pay for content, and the ads were done for no reason at all "SMS us and we'll send you an ad for our movie!". The industry is figuring out that people won't mind ads that are targetted at them in order to get free content. So that's what we're doing. We can tightly target an ad to a java game or a mobile website to get users free content, and ads that they care about.

By: Arthur Goikhman

Arthur Goikhman — Thu, 21 Sep 2006 00:54:56 +0000

Mobile ads are working now. Cellufun.com has been able to offer its games completefly free of charge largely due to advertiser support. Of course one needs to be concious of the format — but who would have thought you could have a dozen ads come back on a search request — and have the best and most used search engine.

The same situation applies to the phone — offer your users a fair deal, and interesting content — and the ads will be welcome.

By: andy

andy — Wed, 20 Sep 2006 07:00:13 +0000

if i could browse the mobile web for free (ie, no extra cost over my voice plan), in return for seeing a few non-obtrusive ads (such as small mma banners), i’d be perfectly happy with that. similarly, if i could download free games and only had to see an ad or two, i think that’s well worth it (certainly over the current game prices). i guess i wouldn’t have ads in my ringtones or wallpapers for any price (well, maybe not any). but in general, i think mobile content will go the way of the internet– free (or very affordable) but ad-supported.

By: Steve E

Steve E — Tue, 19 Sep 2006 11:30:59 +0000

Mobile ad's are either going to have to be inline so as not to get in the way of the user experience or displayed briefly while other pages are loading. We built a system in 1999 for displaying banner images on WAP phones while they were loading the site you wanted, you could then click the ad if wanted or it disappeared when the site you requested had finished loading.

I prefer the idea of inline adverts, possibly with a pay-per-click model. Content rich sites could allow advertisers to buy keywords within their content, these become links to the advertiser. Problem is, how does the user know it's an advert?

Mobile advertising needs to be done elegantly or it will just turn the users off.

By: Hasan's Blog

Hasan's Blog — Mon, 18 Sep 2006 23:23:02 +0000

How to make Mobile Ads work…

I often access the Internet from my mobile phone. It isn't good for typing out blog posts but it's fine for quick, on-the-go information. Gigaom's Katie Fehrenbacher misses the point of mobile ads. They won't be video. Rather, my feeling…

By: Jesse Kopelman

Jesse Kopelman — Mon, 18 Sep 2006 22:35:25 +0000

If I were a mobile carrier I’d be looking at voice as the first interface for ads. The first thing to try is to subsidize your free night and weekend calling periods by having a 30 second add at the beginning of outgoing calls.

By: Mobile.LA

Mobile.LA — Mon, 18 Sep 2006 19:58:23 +0000

It depends on the type of advertising dollar you are chasing. For instance, a free mobile directory service with featured listings is one way to generate advertising revenue via mobile devices (using the Craigslist approach for moving content onto mobile devices affordably). Eventually, making free video available with embedded ads will find its place in this space as well. But, I agree with the previous posters. Bombarding viewers with ads outright will make for a unpleasant user experience. Also, the number of users in the U.S. accessing the Internet via their mobile devices needs to increase significantly.