NBBC, the broadband video marketplace JV between NBC Universal and its affiliates announced last April, opened for business today with NBCU content and more than two dozen content partners. Charter advertisers include Proctor & Gamble and JP Morgan Chase. (NBBC, which the company lowercases, stands for the National Broadband Company.) It’s described as a “total solution for digital video syndication” and a way to connect content owners, site owners and advertisers. Content owners can earn syndication revenue and gain exposure. Site publishers can earn incremental ad revenue. Advertisers get a “premium” network. Release.
I haven’t seen this at work yet so can’t say what stops it from being me-too — beyond the fact that it’s NBCU — when it comes to the video syndication/ad networks already out there.
— Randy Falco, president and COO, NBC Universal Television Group: “nbbc allows both NBC Universal and our partners to create revenue by exposing their content to a larger audience than we each could achieve individually.”
— NBC and its affiliates already have two joint ventures — News Channel and Weather Plus. The affiliates own equity but also can earn revenues by hosting third-party content or syndicating their own.
— Mark Seib, GM-strategic ventures for NBCU, and Brian Buchwald, GM, nbbc, head up operations.
— I had hoped to write about this during the press conference this morning but ran into conference call problems. Still, the effort to include us remotely in real time is appreciated.
Related: NBCU, Affiliates Form Broadband JV