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	<title>Comments on: Is Steve Jobs Bill Gates 2.0?</title>
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		<item>
		<title>By: Abraham Aiza</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-147866</link>
		<dc:creator>Abraham Aiza</dc:creator>
		<pubDate>Wed, 06 Jun 2007 08:41:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-147866</guid>
		<description>&lt;p&gt;Well, let me put it this way&lt;/p&gt;

&lt;p&gt;Both (Jobs &amp; Gates) are in for BUISNESS, i mean, i own a MBP,i own a crappy sony VAIO, and let me put it this way, Adobe products work better on macs than on pc&#039;s, and microsoft products on mac work OK in mac and way better in pc. Microsoft in my historical opinion does not have the privilege for good credit, let me put it this way, and trust me, it will hurt: Microsoft stole from a lot of companys, apple, MOSAIC (which made the actuall &quot;windows&quot; looking interface) etc etc. However, they rock on...ummm spreadsheets. I am not a mac Zealot, i stick to the facts, FACT- windows evolved faster than macintosh did, however apple&#039;s secret weapon (bringing back steve ) worked on this way, microsoft has not inovated in over 10 years, something that mac did in 1999, i mean COME ON!! if you really know about what&#039;s in the hood of your GUI you can see windows is old and crappy, MS DOS is still under the hood, BIOS for hardware,Registry kernels, even vista has this. mac os x is basically a GUI over UNIX, that is probably the most stable source u can get, it has EFI for harware AND HAS NO REGISTRY KERNELS. I am a system programer, and i will tell you a tip...in my opinion its not that they are too few macs and that&#039;s way there is a lack of virus, its simply that if i would want to make a osX virus it would take me AGES, and with windows...minutes, maybe less. i will take word if you say Linux is better than Mac os x, if it was standarized it be my OS of choice, unfortunately that is not going to happen. However i have seen 60 or 70% more macs than before, that means more market is growing for mac, specially because of the vista issue, which is SHIT (simply by this, i CAN&#039;T  load more than 2gb RAM, and only the os takes 800 mb!!! WTF!!! 64 bit macs load any as long as the hardware exists )so...is steve jobs a bill gates 2.0, i dont think so, IT companys are stupid (hence IBM!) and dont learn to evolve, however this small company called apple evolves when its needed, and did not get stuck in the 80&#039;s with kernel registry, bios and more leaks than a house after a huracane passed through safetywise. I use windows for excel, i dont get why mac version has always been rather...weird, and different. and will windows rock the world for a long time? of course, simplly cus it can run on 100 buck harware, and macs only run on high end harware supplied y them, i agree to this simply because they last longer than any other, they have higher quality standard, and design.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Well, let me put it this way</p>

<p>Both (Jobs &amp; Gates) are in for BUISNESS, i mean, i own a MBP,i own a crappy sony VAIO, and let me put it this way, Adobe products work better on macs than on pc&#8217;s, and microsoft products on mac work OK in mac and way better in pc. Microsoft in my historical opinion does not have the privilege for good credit, let me put it this way, and trust me, it will hurt: Microsoft stole from a lot of companys, apple, MOSAIC (which made the actuall &#8220;windows&#8221; looking interface) etc etc. However, they rock on&#8230;ummm spreadsheets. I am not a mac Zealot, i stick to the facts, FACT- windows evolved faster than macintosh did, however apple&#8217;s secret weapon (bringing back steve ) worked on this way, microsoft has not inovated in over 10 years, something that mac did in 1999, i mean COME ON!! if you really know about what&#8217;s in the hood of your GUI you can see windows is old and crappy, MS DOS is still under the hood, BIOS for hardware,Registry kernels, even vista has this. mac os x is basically a GUI over UNIX, that is probably the most stable source u can get, it has EFI for harware AND HAS NO REGISTRY KERNELS. I am a system programer, and i will tell you a tip&#8230;in my opinion its not that they are too few macs and that&#8217;s way there is a lack of virus, its simply that if i would want to make a osX virus it would take me AGES, and with windows&#8230;minutes, maybe less. i will take word if you say Linux is better than Mac os x, if it was standarized it be my OS of choice, unfortunately that is not going to happen. However i have seen 60 or 70% more macs than before, that means more market is growing for mac, specially because of the vista issue, which is SHIT (simply by this, i CAN&#8217;T  load more than 2gb RAM, and only the os takes 800 mb!!! WTF!!! 64 bit macs load any as long as the hardware exists )so&#8230;is steve jobs a bill gates 2.0, i dont think so, IT companys are stupid (hence IBM!) and dont learn to evolve, however this small company called apple evolves when its needed, and did not get stuck in the 80&#8217;s with kernel registry, bios and more leaks than a house after a huracane passed through safetywise. I use windows for excel, i dont get why mac version has always been rather&#8230;weird, and different. and will windows rock the world for a long time? of course, simplly cus it can run on 100 buck harware, and macs only run on high end harware supplied y them, i agree to this simply because they last longer than any other, they have higher quality standard, and design.</p>]]></content:encoded>
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	<item>
		<title>By: nmdnklh</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64981</link>
		<dc:creator>nmdnklh</dc:creator>
		<pubDate>Wed, 07 Mar 2007 03:41:21 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64981</guid>
		<description>&lt;p&gt;tell me the age of him? right now not the age of him when he envented the apple computer!!!!!!!!!!!!!!!!!!!!!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>tell me the age of him? right now not the age of him when he envented the apple computer!!!!!!!!!!!!!!!!!!!!!</p>]]></content:encoded>
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	<item>
		<title>By: Fish</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64980</link>
		<dc:creator>Fish</dc:creator>
		<pubDate>Mon, 29 Jan 2007 18:04:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64980</guid>
		<description>&lt;p&gt;Nerdiest&#8230; Title&#8230; EVER!&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Nerdiest&#8230; Title&#8230; EVER!</p>]]></content:encoded>
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	<item>
		<title>By: Michael</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64979</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Thu, 26 Oct 2006 01:11:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64979</guid>
		<description>&lt;p&gt;In my persnal opnion i would rather have the more ellegant style of the apple products in my life. Ya have to appricate beauty. bill gates jus concentrates on how the computer runs. Steve Jobs, although its a little more expensive, has a product that works well an its a lot easier on the.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>In my persnal opnion i would rather have the more ellegant style of the apple products in my life. Ya have to appricate beauty. bill gates jus concentrates on how the computer runs. Steve Jobs, although its a little more expensive, has a product that works well an its a lot easier on the.</p>]]></content:encoded>
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	<item>
		<title>By: Michael</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64978</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Thu, 26 Oct 2006 01:03:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64978</guid>
		<description>&lt;p&gt;In my persnal opnion i would rather have the more ellegant style of the apple products in my life. Ya have to appricate beauty&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>In my persnal opnion i would rather have the more ellegant style of the apple products in my life. Ya have to appricate beauty</p>]]></content:encoded>
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	<item>
		<title>By: Thomas</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64977</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Sun, 17 Sep 2006 05:24:16 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64977</guid>
		<description>&lt;p&gt;So make up your mind.  Are you comparing Jobs 1.0 to Gates 2.0, or is it Jobs 2.0 to Gates 1.0?  Between the title and the article itself, there are more waffles than at, well, Waffle House.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>So make up your mind.  Are you comparing Jobs 1.0 to Gates 2.0, or is it Jobs 2.0 to Gates 1.0?  Between the title and the article itself, there are more waffles than at, well, Waffle House.</p>]]></content:encoded>
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		<title>By: Michelle</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64976</link>
		<dc:creator>Michelle</dc:creator>
		<pubDate>Thu, 14 Sep 2006 06:09:44 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64976</guid>
		<description>&lt;p&gt;There&#039;s a cute spoof of the Ipod Shuffle news at:&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.americaninventorspot.com/node/1973&quot; rel=&quot;nofollow&quot;&gt;AmericanInventorSpot.com&lt;/a&gt;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>There&#8217;s a cute spoof of the Ipod Shuffle news at:</p>

<p><a href="http://www.americaninventorspot.com/node/1973" rel="nofollow">AmericanInventorSpot.com</a></p>]]></content:encoded>
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		<title>By: David Clark</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64975</link>
		<dc:creator>David Clark</dc:creator>
		<pubDate>Thu, 14 Sep 2006 05:41:38 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64975</guid>
		<description>&lt;p&gt;Steve Jobs great performance at the Showtime product release further reinforces that the brand of a major company can be as simple and as powerful as a single human relationship. To those of us who regularly tune into Mr. Jobs&#039; keynote product introductions, the impression we get is that Steve is making great stuff for us and every three months he shows us how to use it. It&#039;s the most personal relationship with a major brand I&#039;ve ever experienced. The impression you get, if you follow these release videos is that Apple is an extension of one man&#039;s vision to bring us great software and hardware. In between &#039;shows&#039;, Steve drives the development of great stuff, then he releases it to us and his hour long episodes take the place of any &#039;getting started&#039; video that anyone would need to find on their own.&lt;/p&gt;

&lt;p&gt;As the spokesman/personification/and driving force that is the Apple brand, Steve Jobs is actually un-matched among CEO&#039;s.  This is an arena where all other CEO&#039;s and former CEOs - Bill Gates and Jack Welch included - are really understudies.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Steve Jobs great performance at the Showtime product release further reinforces that the brand of a major company can be as simple and as powerful as a single human relationship. To those of us who regularly tune into Mr. Jobs&#8217; keynote product introductions, the impression we get is that Steve is making great stuff for us and every three months he shows us how to use it. It&#8217;s the most personal relationship with a major brand I&#8217;ve ever experienced. The impression you get, if you follow these release videos is that Apple is an extension of one man&#8217;s vision to bring us great software and hardware. In between &#8217;shows&#8217;, Steve drives the development of great stuff, then he releases it to us and his hour long episodes take the place of any &#8216;getting started&#8217; video that anyone would need to find on their own.</p>

<p>As the spokesman/personification/and driving force that is the Apple brand, Steve Jobs is actually un-matched among CEO&#8217;s.  This is an arena where all other CEO&#8217;s and former CEOs &#8211; Bill Gates and Jack Welch included &#8211; are really understudies.</p>]]></content:encoded>
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		<title>By: Read/WriteWeb</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64974</link>
		<dc:creator>Read/WriteWeb</dc:creator>
		<pubDate>Thu, 14 Sep 2006 02:07:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64974</guid>
		<description>&lt;p&gt;&lt;strong&gt;Apple&#039;s iPod Success Won&#039;t Be Repeated With iTV&#8230;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;At yesterday&#039;s Apple Showtime event, Steve Jobs announced upgrades to iPod/iTunes, the addition of movies to iTunes, and an upcoming product called iTV. Movies on iTunes had been predicted and much discussed before the event, so the real interest was&#8230;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p><strong>Apple&#8217;s iPod Success Won&#8217;t Be Repeated With iTV&#8230;</strong></p>

<p>At yesterday&#8217;s Apple Showtime event, Steve Jobs announced upgrades to iPod/iTunes, the addition of movies to iTunes, and an upcoming product called iTV. Movies on iTunes had been predicted and much discussed before the event, so the real interest was&#8230;</p>]]></content:encoded>
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		<title>By: Yves</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64973</link>
		<dc:creator>Yves</dc:creator>
		<pubDate>Wed, 13 Sep 2006 21:24:58 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64973</guid>
		<description>&lt;p&gt;Well, there is probably a lot of money recouped from the physical world:
- no packaging cost (DVD + box)
- no retailer cost (shipping, inventory, renting the store, salesman pay, infrastructure such as utility bill or ERP system, retailer marketing, etc&#8230;)
- no retailer profit cut (best buy, circuit city, etc&#8230; have to make some money, they don&#039;t sell it at cost, at least not always)
- etc&#8230;&lt;/p&gt;

&lt;p&gt;Granted, you need to pay for the server and the bandwidth for the download, but does that really offset all those costs that are not present for online stores?&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Well, there is probably a lot of money recouped from the physical world:
- no packaging cost (DVD + box)
- no retailer cost (shipping, inventory, renting the store, salesman pay, infrastructure such as utility bill or ERP system, retailer marketing, etc&#8230;)
- no retailer profit cut (best buy, circuit city, etc&#8230; have to make some money, they don&#8217;t sell it at cost, at least not always)
- etc&#8230;</p>

<p>Granted, you need to pay for the server and the bandwidth for the download, but does that really offset all those costs that are not present for online stores?</p>]]></content:encoded>
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		<title>By: Joe</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64972</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Wed, 13 Sep 2006 20:38:56 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64972</guid>
		<description>&lt;p&gt;Ok, I see way too often people complain that it costs so much (digital downloads), but perhaps it&#039;s time someone mention that you are paying for a convienence. A Huge one at that, while I don&#039;t like paying more for less then anyone else. When was the last time you bought a 20 ounce pop(soda)(cola) pre frigged and ready to drink for the same price as what you could buy a two liter. seriously.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Ok, I see way too often people complain that it costs so much (digital downloads), but perhaps it&#8217;s time someone mention that you are paying for a convienence. A Huge one at that, while I don&#8217;t like paying more for less then anyone else. When was the last time you bought a 20 ounce pop(soda)(cola) pre frigged and ready to drink for the same price as what you could buy a two liter. seriously.</p>]]></content:encoded>
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	<item>
		<title>By: engtech</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64971</link>
		<dc:creator>engtech</dc:creator>
		<pubDate>Wed, 13 Sep 2006 18:36:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64971</guid>
		<description>&lt;p&gt;This is &lt;a href=&quot;http://engtech.wordpress.com/2006/09/13/reasons-why-steve-jobs-isnt-the-next-bill-gates/&quot; rel=&quot;nofollow&quot;&gt;the real reason why Steve Jobs will never be the next Bill Gates.&lt;/a&gt;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>This is <a href="http://engtech.wordpress.com/2006/09/13/reasons-why-steve-jobs-isnt-the-next-bill-gates/" rel="nofollow">the real reason why Steve Jobs will never be the next Bill Gates.</a></p>]]></content:encoded>
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	<item>
		<title>By: Alan Thomas</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64970</link>
		<dc:creator>Alan Thomas</dc:creator>
		<pubDate>Wed, 13 Sep 2006 18:01:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64970</guid>
		<description>&lt;p&gt;Kudos all round for an interesting and thought provoking thread. My five cents: Apple swept all before it in MP3 players because of their connected focuses on a quality end user experience and a design aesthetic. (By which I mean they had an aesthetic and did not produce horrendous devices that look crap too.) Everyone is competing to get content into your living room using the net and Apple&#039;s opportunity is to put a device in there that people are prepared to live with, find easy to use  and is attractively designed. (The Microsoft Media Centre is one for hiding behind the pot plant.) Apple is not going to dominat this market as there are too many established players and no-one seems to want convergent devices; but there are some markets you cannot stay out of, and an eventual reasonable market share is worth pitching for now. The iTV will not sweep all before it, but, as Om Malik says, it will keep selling iPods as, if you have the content, you might as well have &#039;content to go&#039; as well as content streamed to your TV.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Kudos all round for an interesting and thought provoking thread. My five cents: Apple swept all before it in MP3 players because of their connected focuses on a quality end user experience and a design aesthetic. (By which I mean they had an aesthetic and did not produce horrendous devices that look crap too.) Everyone is competing to get content into your living room using the net and Apple&#8217;s opportunity is to put a device in there that people are prepared to live with, find easy to use  and is attractively designed. (The Microsoft Media Centre is one for hiding behind the pot plant.) Apple is not going to dominat this market as there are too many established players and no-one seems to want convergent devices; but there are some markets you cannot stay out of, and an eventual reasonable market share is worth pitching for now. The iTV will not sweep all before it, but, as Om Malik says, it will keep selling iPods as, if you have the content, you might as well have &#8216;content to go&#8217; as well as content streamed to your TV.</p>]]></content:encoded>
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		<title>By: Glen</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64969</link>
		<dc:creator>Glen</dc:creator>
		<pubDate>Wed, 13 Sep 2006 17:35:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64969</guid>
		<description>&lt;p&gt;I want Apple in my cell phone.&lt;/p&gt;

&lt;p&gt;I want a 16x9 video iPod.&lt;/p&gt;

&lt;p&gt;I want Apple in a CableCard DVR.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I want Apple in my cell phone.</p>

<p>I want a 16&#215;9 video iPod.</p>

<p>I want Apple in a CableCard DVR.</p>]]></content:encoded>
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		<title>By: Michael Markman</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64968</link>
		<dc:creator>Michael Markman</dc:creator>
		<pubDate>Wed, 13 Sep 2006 17:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64968</guid>
		<description>&lt;p&gt;Here&#039;s where Steve is very much adopting the Bill Gates strategy: pre-announcing. This is not the battle for the computer desktop OS. That&#039;s so twentieth century. This is the battle for the media platform. In audio, Apple is winning hands-down. But it&#039;s time to move to video.&lt;/p&gt;

&lt;p&gt;That&#039;s why we got such a long, loving look at the vaporous iTV device. Up until yesterday Steve always kept Apple hardware very close to the vest. Apple has been ruthless about keeping new HW under wraps until announcement day. So, why the flip on the iTV device? Why make it so visible so early?&lt;/p&gt;

&lt;p&gt;Here&#039;s why: because it&#039;s a critical final link in the media platform strategy. Just as Apple provides advance looks at Mac OS versions to get the developers on board, they need to reveal the media platform to get the studios on board.&lt;/p&gt;

&lt;p&gt;The movie download market is still young and tiny, but already crowded. Studios are placing their bets. So far, only Disney has bet on Apple. Apple needs to bring in the other majors.&lt;/p&gt;

&lt;p&gt;It&#039;s the ol&#039; chicken &#039;n&#039; egg game. Studios need to place bets--they can bet on multiple platforms, but they&#039;ll only bet where they believe they&#039;ll find an audience.&lt;/p&gt;

&lt;p&gt;Only the rich of us have the budget to support  multiple DRM platforms all the way from download to the big TV in the living room. Do I go Media Center to Xbox360? or iTunes to iTV?&lt;/p&gt;

&lt;p&gt;This Christmas, only one of those choices will be on the market. So, Steve is doing the classic vapor play. I see the keynote and think, &quot;Gee, I&#039;m not a hard core gamer&#8230; and that Apple product will work with my PC. And Media Center is overkill, because I already have a DVR in the living room&#8230; Maybe I&#039;ll wait for Apple.&quot;&lt;/p&gt;

&lt;p&gt;Yesterday, Steve had two audiences--he&#039;s pimping the iPod line to the consumer, but he&#039;s also addressing the studios and enticing the with a buzz-worthy, play-everywhere platform: Car, living room, Den, pocket. (Prediction: By CES, if not sooner, we&#039;ll see iPod connectivity to in-car video playback).&lt;/p&gt;

&lt;p&gt;Om is right. But his headline is inverted. It should have been &quot;Is Steve Jobs 2.0 Bill Gates?&quot;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Here&#8217;s where Steve is very much adopting the Bill Gates strategy: pre-announcing. This is not the battle for the computer desktop OS. That&#8217;s so twentieth century. This is the battle for the media platform. In audio, Apple is winning hands-down. But it&#8217;s time to move to video.</p>

<p>That&#8217;s why we got such a long, loving look at the vaporous iTV device. Up until yesterday Steve always kept Apple hardware very close to the vest. Apple has been ruthless about keeping new HW under wraps until announcement day. So, why the flip on the iTV device? Why make it so visible so early?</p>

<p>Here&#8217;s why: because it&#8217;s a critical final link in the media platform strategy. Just as Apple provides advance looks at Mac OS versions to get the developers on board, they need to reveal the media platform to get the studios on board.</p>

<p>The movie download market is still young and tiny, but already crowded. Studios are placing their bets. So far, only Disney has bet on Apple. Apple needs to bring in the other majors.</p>

<p>It&#8217;s the ol&#8217; chicken &#8216;n&#8217; egg game. Studios need to place bets&#8211;they can bet on multiple platforms, but they&#8217;ll only bet where they believe they&#8217;ll find an audience.</p>

<p>Only the rich of us have the budget to support  multiple DRM platforms all the way from download to the big TV in the living room. Do I go Media Center to Xbox360? or iTunes to iTV?</p>

<p>This Christmas, only one of those choices will be on the market. So, Steve is doing the classic vapor play. I see the keynote and think, &#8220;Gee, I&#8217;m not a hard core gamer&#8230; and that Apple product will work with my PC. And Media Center is overkill, because I already have a DVR in the living room&#8230; Maybe I&#8217;ll wait for Apple.&#8221;</p>

<p>Yesterday, Steve had two audiences&#8211;he&#8217;s pimping the iPod line to the consumer, but he&#8217;s also addressing the studios and enticing the with a buzz-worthy, play-everywhere platform: Car, living room, Den, pocket. (Prediction: By CES, if not sooner, we&#8217;ll see iPod connectivity to in-car video playback).</p>

<p>Om is right. But his headline is inverted. It should have been &#8220;Is Steve Jobs 2.0 Bill Gates?&#8221;</p>]]></content:encoded>
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		<title>By: Michael Rubin</title>
		<link>http://gigaom.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64967</link>
		<dc:creator>Michael Rubin</dc:creator>
		<pubDate>Wed, 13 Sep 2006 17:04:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/09/12/is-steve-jobs-bill-gates-20/#comment-64967</guid>
		<description>&lt;p&gt;I love how people are pooh-poohing the new iPod lineup as &quot;a refreshed mp3 player&quot;, the new movie service as &quot;a 640x480 movie for $14.99&quot;, and iTunes 7 as &quot;an unneeded upgrade.&quot;&lt;/p&gt;

&lt;p&gt;It bears remembering that when the first iPod was announced, the insider reaction of most people was, &quot;Ho hum. An mp3 player. Wow.&quot; Several years later, iPod has become a platform.&lt;/p&gt;

&lt;p&gt;The point is that it really doesn&#039;t matter what we (bloggers, insiders, tech newsies, etc.) think because we&#039;re not the ones being sold to here. This announcement went out to three groups:&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;&lt;p&gt;All the 18-24-year-olds who just got to campus with money to burn ($250 for an iPod that cost $400 a few years ago! WHOA!).&lt;/p&gt;&lt;/li&gt;
&lt;li&gt;&lt;p&gt;Parents planning their holiday purchases.&lt;/p&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Translation: everyday consumers.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I love how people are pooh-poohing the new iPod lineup as &#8220;a refreshed mp3 player&#8221;, the new movie service as &#8220;a 640&#215;480 movie for $14.99&#8243;, and iTunes 7 as &#8220;an unneeded upgrade.&#8221;</p>

<p>It bears remembering that when the first iPod was announced, the insider reaction of most people was, &#8220;Ho hum. An mp3 player. Wow.&#8221; Several years later, iPod has become a platform.</p>

<p>The point is that it really doesn&#8217;t matter what we (bloggers, insiders, tech newsies, etc.) think because we&#8217;re not the ones being sold to here. This announcement went out to three groups:</p>

<ul>
<li><p>All the 18-24-year-olds who just got to campus with money to burn ($250 for an iPod that cost $400 a few years ago! WHOA!).</p></li>
<li><p>Parents planning their holiday purchases.</p></li>
</ul>

<p>Translation: everyday consumers.</p>]]></content:encoded>
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