Don’t have all the details but as early as today, MTV Networks and Universal Music Group will announce a deal giving the programmer rights to use the UMG catalog for music videos and original video programming for mobile devices. The non-exclusive deal covers streaming and demand for multiple MTVN mobile brands. Expect some programs to be mobile extensions of current on-air shows.
LATimes: UMG mobile head Rio Caraeff said that Universal Music would complete similar blanket licenses with other mobile content creators and cellular carriers and that rival music companies probably would follow suit.
The terms of the deal with MTV were not revealed, but Universal Music would receive payment each time one of its songs or videos is used in MTV’s mobile programming, the story says. And unlike before, when MTV needed permission to use each song, the deal will allow the cable giant to offer any Universal Music video to mobile consumers, and to deliver clips of live performances and made-for-mobile programming using Universal Music’s songs.