It’s already Showtime at Amazon

Liz Gannes | Thursday, September 7, 2006 | 2:55 PM PT | 13 comments

In an attempt to avoid being an also-ran to Apple’s expected iTunes movie announcement next week, Amazon has launched its video download service, Unbox. Movies — 1355 of them, it seems — are available from Warner Bros., NBC Universal, 20th Century Fox, Paramount, Sony Pictures Home Entertainment, and others. According to the AP story, movies cost $7.99 to $14.99 to buy and $3.99 to rent, but we’re seeing a range all the way from $2.99 to $19.59 for downloads. Television shows are available as well, for $1.99 per episode (with your first TV show free right now). The service required a piece of software and will only work on Windows. Portability is limited to players using Windows Media Player and DVDs played only on the computer that originally received the movie download, as reported previously. Top that, Apple![Updates to follow.]

2 trackbacks so far

September 11th, 2006
10:37 AM PT
depicked said:

Sep 4 - Sep 10…

Sep 4 - Sep 10…

June 28th, 2007
9:25 AM PT

[...] DVDs is significantly different than giving away ad-supported streaming video. Amazon had only started Unbox, its digital video venture, in September [...]

11 comments so far

September 7th, 2006
2:58 PM PT
YUvamani said:

The website looks spartan. apple can definitely top the experience

September 7th, 2006
3:29 PM PT
Jacob Varghese said:

The experience leaves a lot to be desired when compared to the ease of purchasing and downloading from iTunes.

But the 1.99 DVD-Quality and portable quality TV download is far better offering than iTunes.

It’ll be tough for Apple to beat or according to rumors even match this.

September 7th, 2006
3:43 PM PT
Anonymous said:

looks like Limelight is the CDN

September 7th, 2006
5:19 PM PT
pwb said:

I know it sounds like Apple fan boy, but I think a Windows-only offering in this space is not going to get traction. This is simple extrapolation from the success of iTMS and lack of success of Movielink and Cinemanow.

Offering rentals is crucial since I think DVDs will compete very effectively with online movie sales. $4/rental is a tad high.

And I thikn Apple will get it right yet again by putting the store in client software instead of a lame web site.

September 7th, 2006
5:47 PM PT
a said:

The prices on movies are too high as others have stated. A rental plan like Netflix is needed. The selection is quite good and the compression very good on the one TV show I tried out. It’s imperative that they get Microsoft to open up the video stream capability without Windows Media Center so people can watch on TV with their Xbox. Microsoft will be missing out on a good opportunity here.

September 7th, 2006
8:12 PM PT
Jacob Varghese said:

Finally downloaded and installed the unbox app which was a struggle (fyi: if you have .net 2.0 beta installed, you must uninstall this first).
Now it looks like the servers are being overworked on the first day - haven’t been able to connect so that I can download my video.
To purchase a video, you are sent to a browser.
To keep track of purchased videos, you are sent to the new YourMediaLibrary section of Amazon.

iTunes isn’t perfect, but Amazon should’ve spent a little bit more time on the interface and the download process.

September 7th, 2006
8:18 PM PT
Adnan said:

It is going to be very easy for Apple to top that with their superior H.248 video codec. The video files are too large for most of the world.

September 8th, 2006
7:26 AM PT
Ross said:

“Portability is limited to players using Windows Media Player”

Actually it is limited to some WM players, it is not guaranteed to work with all PlaysForSure devices.

September 8th, 2006
9:10 AM PT
bdc said:

Why is that on every story comparing an Apple product/service with another product, Apple gets a free pass?

Apple Downloads - Only Disney Distributed Movies

Amazon Unbox and other services - Warner Bros., NBC Universal, 20th Century Fox, Paramount, Sony Pictures Home Entertainment, and more.

September 8th, 2006
11:24 AM PT
Jesse Kopelman said:

It’s insane to do this as a la carte rentals vs. subscription, but of course subscription management is a lot trickier when you are dealing with virtual property. Like many things, going to downloadable movie rental/purchase seems like a no-brainer, but the reality is that the tech is just not there to beat the economics of the conventional methods — see satellite based mobile telephony.

September 8th, 2006
12:34 PM PT
Jemma said:

“It is going to be very easy for Apple to top that with their superior H.248 video codec.”

Oh that was good. Thanks for the laugh.

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