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	<title>Comments on: Amazon, Now Offering Computing On Demand</title>
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	<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/</link>
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		<title>By: Amazon EC2 Inches Closer To Corporate Customers</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122951</link>
		<dc:creator><![CDATA[Amazon EC2 Inches Closer To Corporate Customers]]></dc:creator>
		<pubDate>Thu, 12 Mar 2009 07:24:30 +0000</pubDate>
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		<description><![CDATA[[...]    Amazon Web Services, a cloud computing subsidiary of Amazon today introduced a new variation of its EC2 service, Reserved Instances, that come with a new pricing model. The new offering, which requires a [...]]]></description>
		<content:encoded><![CDATA[<p>[...]    Amazon Web Services, a cloud computing subsidiary of Amazon today introduced a new variation of its EC2 service, Reserved Instances, that come with a new pricing model. The new offering, which requires a [...]</p>
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		<title>By: How Not to End Up as an Anachronism - GigaOM</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122950</link>
		<dc:creator><![CDATA[How Not to End Up as an Anachronism - GigaOM]]></dc:creator>
		<pubDate>Thu, 06 Mar 2008 02:06:57 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122950</guid>
		<description><![CDATA[&lt;p&gt;[...] leveraging service options like Amazon&#8217;s EC2 and S3, a small company can deploy a complex, highly available and scalable multi-user software [...]&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>[...] leveraging service options like Amazon&#8217;s EC2 and S3, a small company can deploy a complex, highly available and scalable multi-user software [...]</p>
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		<title>By: C. Enrique Ortiz</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122949</link>
		<dc:creator><![CDATA[C. Enrique Ortiz]]></dc:creator>
		<pubDate>Fri, 25 Aug 2006 20:27:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122949</guid>
		<description><![CDATA[&lt;p&gt;This is going to kill companies like Surgient, who are in the business of server virtualization&#8230; &lt;/p&gt;

&lt;p&gt;The folks at Amazon, who I&#039;m sure have a huge server infrastructure similar to Google (except Amazon is more quiet about it) maybe decided to maximize all that infrastructure thru virtualization -- which is a great idea, especially the way or approach they have taken, open-and-web services-based. I&#039;m impressed w/ the things Amazon is doing and is capable of doing&#8230; On the product names, I like them, they are different, and reflects the type of thinking at Amazon&#8230;&lt;/p&gt;

&lt;p&gt;ceo&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>This is going to kill companies like Surgient, who are in the business of server virtualization&#8230; </p>
<p>The folks at Amazon, who I&#8217;m sure have a huge server infrastructure similar to Google (except Amazon is more quiet about it) maybe decided to maximize all that infrastructure thru virtualization &#8212; which is a great idea, especially the way or approach they have taken, open-and-web services-based. I&#8217;m impressed w/ the things Amazon is doing and is capable of doing&#8230; On the product names, I like them, they are different, and reflects the type of thinking at Amazon&#8230;</p>
<p>ceo</p>
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		<title>By: Matt</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122948</link>
		<dc:creator><![CDATA[Matt]]></dc:creator>
		<pubDate>Fri, 25 Aug 2006 06:20:30 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122948</guid>
		<description><![CDATA[&lt;p&gt;I bet the VC firms that extract huge fees for doing little more than providing mucho capital for ordering servers for scaling are going to be VERY DISAPPOINTED!&lt;/p&gt;

&lt;p&gt;bwahahaha.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I bet the VC firms that extract huge fees for doing little more than providing mucho capital for ordering servers for scaling are going to be VERY DISAPPOINTED!</p>
<p>bwahahaha.</p>
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		<title>By: corporaterat</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122947</link>
		<dc:creator><![CDATA[corporaterat]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 20:50:05 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122947</guid>
		<description><![CDATA[&lt;p&gt;Dave,
By almost commoditizing infrastructure, Amazon is effectively telling ISVs &#039;Use our network to offer  anything to anyone&#039; at scalability, performance and speed levels that rival the best of best infrastructures like those hosted by Google. Therefore, they, according to me have struck at the &#039;root&#039;, which is an affordable and powerful infrastructure, that will let anyone deploy services such as email, VoD and whatever else. If Amazon started this as an &#039;application&#039; like mail, it would be only for a niche market. Instead, Amazon is &#039;long-tailing&#039; the applications - and letting the software vendors decide the killer application and their target audience. Whatever is hosted, its their servers and network. Added bonus: imagine the amount of content that will incrementally be made available to Amazon for personalized services. Afterall, one of the most important requirements of personalized services is availability of multiple content streams for users :-)&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Dave,<br />
By almost commoditizing infrastructure, Amazon is effectively telling ISVs &#8216;Use our network to offer  anything to anyone&#8217; at scalability, performance and speed levels that rival the best of best infrastructures like those hosted by Google. Therefore, they, according to me have struck at the &#8216;root&#8217;, which is an affordable and powerful infrastructure, that will let anyone deploy services such as email, VoD and whatever else. If Amazon started this as an &#8216;application&#8217; like mail, it would be only for a niche market. Instead, Amazon is &#8216;long-tailing&#8217; the applications &#8211; and letting the software vendors decide the killer application and their target audience. Whatever is hosted, its their servers and network. Added bonus: imagine the amount of content that will incrementally be made available to Amazon for personalized services. Afterall, one of the most important requirements of personalized services is availability of multiple content streams for users :-)</p>
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		<title>By: Dave Nielsen</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122946</link>
		<dc:creator><![CDATA[Dave Nielsen]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 20:49:09 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122946</guid>
		<description><![CDATA[&lt;p&gt;Here are the Google and Microsoft Email offerings:&lt;/p&gt;

&lt;p&gt;Windows Live Mail: http://ideas.live.com
Gmail for your domain: http://www.google.com/hosted&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Here are the Google and Microsoft Email offerings:</p>
<p>Windows Live Mail: <a href="http://ideas.live.com" rel="nofollow">http://ideas.live.com</a><br />
Gmail for your domain: <a href="http://www.google.com/hosted" rel="nofollow">http://www.google.com/hosted</a></p>
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		<title>By: pwb</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122945</link>
		<dc:creator><![CDATA[pwb]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 20:48:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122945</guid>
		<description><![CDATA[&lt;p&gt;So do I have to upload php, mysqlserver, smtp server, etc. or is that stuff available (as it would be with a hosting provider)? do i get ruby, mono, perl, postgres? I still don&#039;t understand what &quot;it&quot; is?&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>So do I have to upload php, mysqlserver, smtp server, etc. or is that stuff available (as it would be with a hosting provider)? do i get ruby, mono, perl, postgres? I still don&#8217;t understand what &#8220;it&#8221; is?</p>
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		<title>By: Dave Nielsen</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122944</link>
		<dc:creator><![CDATA[Dave Nielsen]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 20:40:31 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122944</guid>
		<description><![CDATA[&lt;p&gt;Why don&#039;t they offer an email hosting service too? It seems like Amazon is missing the low-hanging fruit. Google and Microsoft have gone after email hosting, which is much higher in demand, easier for developers to get up and running, and may lead to this type of offering. If so, Google and MSFT would have a much larger install base to offer this type of service too. In the end, Amazon may be first to market with this type of service, but Google &amp; Microsoft may beat them to the broader market.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Why don&#8217;t they offer an email hosting service too? It seems like Amazon is missing the low-hanging fruit. Google and Microsoft have gone after email hosting, which is much higher in demand, easier for developers to get up and running, and may lead to this type of offering. If so, Google and MSFT would have a much larger install base to offer this type of service too. In the end, Amazon may be first to market with this type of service, but Google &amp; Microsoft may beat them to the broader market.</p>
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		<title>By: Wes Felter</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122943</link>
		<dc:creator><![CDATA[Wes Felter]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 19:17:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122943</guid>
		<description><![CDATA[&lt;p&gt;Yes, it&#039;s hosting. It is more expensive than a small VPS ($20/month).&lt;/p&gt;

&lt;p&gt;Who is it for? Think of those Web 2.0 startups who are putting all their data in S3 so that they can grow 1000% per month; now they can host everything at Amazon. And when they get Dugg/TechCrunched, they can scale up for a day. It remains to be seen whether it has mainstream appeal, but the idea is cool.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Yes, it&#8217;s hosting. It is more expensive than a small VPS ($20/month).</p>
<p>Who is it for? Think of those Web 2.0 startups who are putting all their data in S3 so that they can grow 1000% per month; now they can host everything at Amazon. And when they get Dugg/TechCrunched, they can scale up for a day. It remains to be seen whether it has mainstream appeal, but the idea is cool.</p>
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		<title>By: pwb</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122942</link>
		<dc:creator><![CDATA[pwb]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 19:08:33 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122942</guid>
		<description><![CDATA[&lt;p&gt;This sounds interesting but I can&#039;t really figure out what it is/ Is it just hosting? Can I put my php/Mysql app in it?&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>This sounds interesting but I can&#8217;t really figure out what it is/ Is it just hosting? Can I put my php/Mysql app in it?</p>
]]></content:encoded>
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		<title>By: eas</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122941</link>
		<dc:creator><![CDATA[eas]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 18:32:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122941</guid>
		<description><![CDATA[&lt;p&gt;I think the names are great.  Reminds me of the dawn of personal computing.  Back when Dr Dobbs was known as &quot;Dr Dobbs Journal of Computer Calesthenics and Orthodontia&quot;&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>I think the names are great.  Reminds me of the dawn of personal computing.  Back when Dr Dobbs was known as &#8220;Dr Dobbs Journal of Computer Calesthenics and Orthodontia&#8221;</p>
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		<title>By: corporaterat</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122940</link>
		<dc:creator><![CDATA[corporaterat]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 18:00:35 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122940</guid>
		<description><![CDATA[&lt;p&gt;This is a repost. I posted this comment in the S3 post instead of posting it here (by mistake)&lt;/p&gt;

&lt;p&gt;Amazon is not in this to make stellar profits from on-demand-infrastructure. Commoditization of hardware will add to their margin, introduction of newer services to allay competition will eat at their margins, making this a balanced game of keeping customers at any cost.&lt;/p&gt;

&lt;p&gt;The bigger game, just like Google, is to have more customers use their infrastructure to pass/share their data, leading to better personalized services. That is where the end-goal resides.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>This is a repost. I posted this comment in the S3 post instead of posting it here (by mistake)</p>
<p>Amazon is not in this to make stellar profits from on-demand-infrastructure. Commoditization of hardware will add to their margin, introduction of newer services to allay competition will eat at their margins, making this a balanced game of keeping customers at any cost.</p>
<p>The bigger game, just like Google, is to have more customers use their infrastructure to pass/share their data, leading to better personalized services. That is where the end-goal resides.</p>
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		<title>By: Thyaga</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122939</link>
		<dc:creator><![CDATA[Thyaga]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 17:56:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122939</guid>
		<description><![CDATA[&lt;p&gt;Wonder whether that was the reason why Amazon was down for a few hours during the beginning of the week. &lt;/p&gt;

&lt;p&gt;Having said that, I think, a primary concern would be security - they need to handle this tricky thing really well. &lt;/p&gt;

&lt;p&gt;-- Thyaga&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Wonder whether that was the reason why Amazon was down for a few hours during the beginning of the week. </p>
<p>Having said that, I think, a primary concern would be security &#8211; they need to handle this tricky thing really well. </p>
<p>&#8211; Thyaga</p>
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		<title>By: dave mcclure</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122938</link>
		<dc:creator><![CDATA[dave mcclure]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 17:43:49 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122938</guid>
		<description><![CDATA[&lt;p&gt;&quot;Amazon Elastic Compute Cloud&quot;
&quot;Mechanical Turk&quot;
&quot;Simple Storage Service&quot;&lt;/p&gt;

&lt;p&gt;seriously, who is in charge of branding &amp; naming over there?&lt;/p&gt;

&lt;p&gt;S3 ain&#039;t bad for shorthand, but i&#039;m sure my cat could do a better job of coming up with more memorable names.&lt;/p&gt;

&lt;p&gt;service sounds cool tho.  amazon keeps pimping out the magic, other folks chase their tail&#8230; but seem to get broader adoption.&lt;/p&gt;

&lt;p&gt;i&#039;ll say it again, Amazon would be an attractive acquisition for Microsoft or other parties with the cash.  they&#039;ve got a hell of a lot more innovation going on over there than their own eyeball traffic can ever monetize.  what a waste.&lt;/p&gt;

&lt;p&gt;(ps - i don&#039;t have a cat)&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>&#8220;Amazon Elastic Compute Cloud&#8221;<br />
&#8220;Mechanical Turk&#8221;<br />
&#8220;Simple Storage Service&#8221;</p>
<p>seriously, who is in charge of branding &amp; naming over there?</p>
<p>S3 ain&#8217;t bad for shorthand, but i&#8217;m sure my cat could do a better job of coming up with more memorable names.</p>
<p>service sounds cool tho.  amazon keeps pimping out the magic, other folks chase their tail&#8230; but seem to get broader adoption.</p>
<p>i&#8217;ll say it again, Amazon would be an attractive acquisition for Microsoft or other parties with the cash.  they&#8217;ve got a hell of a lot more innovation going on over there than their own eyeball traffic can ever monetize.  what a waste.</p>
<p>(ps &#8211; i don&#8217;t have a cat)</p>
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		<title>By: Aaron Bailey</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122937</link>
		<dc:creator><![CDATA[Aaron Bailey]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 16:47:00 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122937</guid>
		<description><![CDATA[&lt;p&gt;Om, the value is indeed the scalability.  If I had a few servers at a traditional host/ISP and I had a slew of new business or got dugg, for example, I&#039;d have to contact the ISP, have them set-up new boxes (a day or so of time and costly set-up fees) then configure them (another day), etc.&lt;/p&gt;

&lt;p&gt;With this new Amazon service, I can simply flip on a few new virtual servers which are mirrored versions of existing servers I&#039;ve got up.  And then shut them down when I no longer need them.&lt;/p&gt;

&lt;p&gt;Or, with their API, I can have my application automatically scale up and down based on loads.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>Om, the value is indeed the scalability.  If I had a few servers at a traditional host/ISP and I had a slew of new business or got dugg, for example, I&#8217;d have to contact the ISP, have them set-up new boxes (a day or so of time and costly set-up fees) then configure them (another day), etc.</p>
<p>With this new Amazon service, I can simply flip on a few new virtual servers which are mirrored versions of existing servers I&#8217;ve got up.  And then shut them down when I no longer need them.</p>
<p>Or, with their API, I can have my application automatically scale up and down based on loads.</p>
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		<title>By: Bernie Thompson</title>
		<link>http://gigaom.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122936</link>
		<dc:creator><![CDATA[Bernie Thompson]]></dc:creator>
		<pubDate>Thu, 24 Aug 2006 16:28:32 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/24/amazon-now-offering-computing-on-deman/#comment-122936</guid>
		<description><![CDATA[&lt;p&gt;This kind of scalable computing resource is especially interesting to those creating small web services which may or may not take off.  You have a bunch of things converging here -- many new, small sites are getting done with frameworks like Ruby on Rails. These fameworks attack the problem of lowering initial development cost, while EC2 lowers initial hosting cost.  Result?  Much lower barriers to experiementation and market entry.&lt;/p&gt;]]></description>
		<content:encoded><![CDATA[<p>This kind of scalable computing resource is especially interesting to those creating small web services which may or may not take off.  You have a bunch of things converging here &#8212; many new, small sites are getting done with frameworks like Ruby on Rails. These fameworks attack the problem of lowering initial development cost, while EC2 lowers initial hosting cost.  Result?  Much lower barriers to experiementation and market entry.</p>
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