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Summary:

Apple and Microsoft have always had quite a rivalry. And up until now it seemed to be in good taste. Steve would make small comments here and there during various keynotes poking fun at Microsoft and Bill…well Bill never really had anything to poke fun at. […]

Apple and Microsoft have always had quite a rivalry. And up until now it seemed to be in good taste. Steve would make small comments here and there during various keynotes poking fun at Microsoft and Bill…well Bill never really had anything to poke fun at.

But after seeing multiple banners at WWDC taking direct jabs at Microsoft, I feel like Apple might be pushing it. It’s one thing to make a comment in a keynote, and it’s another to have huge banners at the APPLE Developer conference that specifically target Microsoft.

Do you think Apple has gone too far with the Microsoft jabs?

  1. No.

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  2. No.

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  3. Thanks for the insight guys. ;)

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  4. Bjarki Þorkelsson Tuesday, August 8, 2006

    Yes, a tad… They should tell us why we should get Leopord instead of why we shouldn’t get Vista…

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  5. Well, it was all in fun. People have been complaining for years that Apple has not really pushed the message that they innovate beyond what Windows does. Now, they have catchy, smarmy slogans for people to chuckle and relate to and a new group of sensitive whiners complain about that?

    Since when have people started wondering if we made Vista cry?

    After the success Apple has had for the past couple of years with the progressing maturity of OS X, they can be forgiven for some immaturity in gloating a bit. MS and others certainly didn’t mind putting in the jabs in the late 90s when Apple was on its knees…

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  6. No, it’s all in good fun. And, they plan on delivering.

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  7. i think its called tongue-in-cheek.

    its not going ‘too-far’.

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  8. I would have laughed harder at the “copycat” sign if he hadn’t annouced features in Leopard that are straight copies from other OSes – virtual desktops… been there.

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  9. Concquer. But do not triumph.

    They went way out of line in my opinion. Sounds like the “Welcome, IBM. Seriously”-attitude. And we all know how that ended.

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  10. Dave: Yes, Virutal Desktops have been out for a while, but who cares. They took something that has been out for a while, and made it cooler. While we haven’t used it yet, it looks like it’s much better than most of the other Virutal Desktops out there, as you can see everything on each screen, drag and drop between them, and they added that little bit of Apple Flair to it. As I said, we haven’t seen it in full action yet, but it’s one thing to copy directly off of something, it’s another to take something pre-existing, and make it better. Innovation can be brand new, or it can be changing something.

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