Comments on: News Corp, Google Deal Deconstructed http://gigaom.com/2006/08/08/google-myspace/ Trusted Insights and Conversations on the Next Wave of Technology Tue, 24 Nov 2009 01:54:52 +0000 http://wordpress.com/ hourly 1 By: Google’s Investment In AOL, Almost A Wash http://gigaom.com/2006/08/08/google-myspace/#comment-962528 Google’s Investment In AOL, Almost A Wash Tue, 28 Jul 2009 04:17:28 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-962528 [...] the years. It is not clear how much money it has made back from the $1 billion deal with AOL or from the $900 million agreement with News Corp. It sure would be nice to figure out how much money Google has earned from these [...] [...] the years. It is not clear how much money it has made back from the $1 billion deal with AOL or from the $900 million agreement with News Corp. It sure would be nice to figure out how much money Google has earned from these [...]

]]> By: Google vs. the Real-Time Web http://gigaom.com/2006/08/08/google-myspace/#comment-946105 Google vs. the Real-Time Web Sat, 23 May 2009 16:01:29 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-946105 [...] It’s easy to imagine Google falling further behind in the real-time content game. The company’s slow entry puts it in the position Yahoo has held for years in search: behind the leader, always playing catch-up instead of spending creative energy on new advances. Google has struggled with social content, producing mixed results. Orkut, for example, was a hit in Brazil, but not in other major markets; initiatives like Friend Connect have shown little traction. It’s had better success as a search partner, as with its MySpace deal. [...] [...] It’s easy to imagine Google falling further behind in the real-time content game. The company’s slow entry puts it in the position Yahoo has held for years in search: behind the leader, always playing catch-up instead of spending creative energy on new advances. Google has struggled with social content, producing mixed results. Orkut, for example, was a hit in Brazil, but not in other major markets; initiatives like Friend Connect have shown little traction. It’s had better success as a search partner, as with its MySpace deal. [...]

]]> By: Can Internet Free Agents Rescue MySpace? http://gigaom.com/2006/08/08/google-myspace/#comment-940710 Can Internet Free Agents Rescue MySpace? Mon, 27 Apr 2009 21:15:49 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-940710 [...] MySpace’s advertising-related deal with Google ends on June 30, 2010. With that a steady supply of revenues — about $300 million in 2009, estimates Pali Capital — is going to dry up. If MySpace indeed gets a new search deal in fiscal 2011 at a 50 percent discount from the current rate, according to Pali, it will have to grow sales by 27 percent organically. Tough targets, don’t you think? [...] [...] MySpace’s advertising-related deal with Google ends on June 30, 2010. With that a steady supply of revenues — about $300 million in 2009, estimates Pali Capital — is going to dry up. If MySpace indeed gets a new search deal in fiscal 2011 at a 50 percent discount from the current rate, according to Pali, it will have to grow sales by 27 percent organically. Tough targets, don’t you think? [...]

]]> By: With MySpace Changes, a Social Networking Era Ends http://gigaom.com/2006/08/08/google-myspace/#comment-939532 With MySpace Changes, a Social Networking Era Ends Thu, 23 Apr 2009 07:29:10 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-939532 [...] DeWolfe ran the company from 2003, helped sell it to News Corp., for $580 million in 2005 and later help negotiate $900 million advertising deal with Google. Since then, MySpace has lost its buzz to Facebook (which is in turn losing that buzz [...] [...] DeWolfe ran the company from 2003, helped sell it to News Corp., for $580 million in 2005 and later help negotiate $900 million advertising deal with Google. Since then, MySpace has lost its buzz to Facebook (which is in turn losing that buzz [...]

]]> By: MySpace Yes But No Facebook on Google Phone - GigaOM http://gigaom.com/2006/08/08/google-myspace/#comment-906176 MySpace Yes But No Facebook on Google Phone - GigaOM Tue, 21 Oct 2008 04:59:50 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-906176 [...] Malik, Monday, October 20, 2008 at 6:39 PM PT Comments (2) Since Google pays News Corp millions of dollars to be its friend, it is no surprise that MySpace, the elder social networking service would be one of the first [...] [...] Malik, Monday, October 20, 2008 at 6:39 PM PT Comments (2) Since Google pays News Corp millions of dollars to be its friend, it is no surprise that MySpace, the elder social networking service would be one of the first [...]

]]> By: MySpace Yes But Facebook no on Google Phone - GigaOM http://gigaom.com/2006/08/08/google-myspace/#comment-906137 MySpace Yes But Facebook no on Google Phone - GigaOM Tue, 21 Oct 2008 02:12:58 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-906137 [...] Malik, Monday, October 20, 2008 at 6:39 PM PT Comments (0) Since Google pays News Corp millions of dollars to be its friend, it is no surprise that MySpace, the elder social networking service would be one of the first [...] [...] Malik, Monday, October 20, 2008 at 6:39 PM PT Comments (0) Since Google pays News Corp millions of dollars to be its friend, it is no surprise that MySpace, the elder social networking service would be one of the first [...]

]]> By: Oow, Eew, Ouch … Yahoo! - GigaOM http://gigaom.com/2006/08/08/google-myspace/#comment-883495 Oow, Eew, Ouch … Yahoo! - GigaOM Fri, 13 Jun 2008 01:14:49 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-883495 [...] Yahoo announced that it is going to use Google for search and contextual advertising. The deal is expected to add $800 million in revenue and between $250 to $450 million in operating cash flow in the first year. As a comparison, Google signed a deal with MySpace for $900 million in 2007 that ends in 2010. [...] [...] Yahoo announced that it is going to use Google for search and contextual advertising. The deal is expected to add $800 million in revenue and between $250 to $450 million in operating cash flow in the first year. As a comparison, Google signed a deal with MySpace for $900 million in 2007 that ends in 2010. [...]

]]> By: GigaOM » Is Google a Media Company? http://gigaom.com/2006/08/08/google-myspace/#comment-59452 GigaOM » Is Google a Media Company? Thu, 01 Mar 2007 23:21:49 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59452 <p>[...] minimums as a key weapon in securing every major deal they’ve closed — including the $900 million guarantee they made to [...]</p> [...] minimums as a key weapon in securing every major deal they’ve closed — including the $900 million guarantee they made to [...]

]]> By: ashkan karbasfrooshan http://gigaom.com/2006/08/08/google-myspace/#comment-59451 ashkan karbasfrooshan Wed, 11 Oct 2006 20:52:57 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59451 <p>I think Google overpaid on this one to defend against MSFT and Yahoo!</p> <p>The deal assumes that social networks yield the same CTR and have the same rich contextual content that has made Ad Sense a gold mine; clearly not the case on MySpace.</p> <p>Read more: http://www.watchmojo.com/web/blog/?p=317</p> I think Google overpaid on this one to defend against MSFT and Yahoo!

The deal assumes that social networks yield the same CTR and have the same rich contextual content that has made Ad Sense a gold mine; clearly not the case on MySpace.

Read more:
http://www.watchmojo.com/web/blog/?p=317

]]> By: Loren Baker http://gigaom.com/2006/08/08/google-myspace/#comment-59450 Loren Baker Mon, 14 Aug 2006 01:45:52 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59450 <p>"How does Google plan to change the behavior of MySpace users and improve click-through and conversion in a non-intent based space (the contextual piece)?"</p> <p>Chances are that Google Smart Pricing will devalue the PPC ads to the point where the buy is still beneficial to the advertiser, MySpace & Google.</p> <p>For example, an ad for Razr Phones shows a 50% less conversion rate from MySpace users than the users of enGadget. The advertiser's cost would then lower to the point where they are still experiencing a positive ROI.</p> <p>Less cost per click revenues for Google & MySpace, but still more eCPM than the current ads being shown.</p> <p>On the other hand, Google AdSense ads for individual fan targeted Ringtones may actually perform better on MySpace than say, GigaOM. Raising the all around spend on Google Contextual Network & AdWords, while bringing in more for MySpace & Google.</p> <p>Google is probably benefiting way more from this deal than only the advertising in terms of branding and the tracking of profile and user behavior information, which can then be used to serve more targeted ads to these users as they search and surf on non-MySpace destinations while Google can also use this behavioral information to further enhance their personalized search technology.</p> “How does Google plan to change the behavior of MySpace users and improve click-through and conversion in a non-intent based space (the contextual piece)?”

Chances are that Google Smart Pricing will devalue the PPC ads to the point where the buy is still beneficial to the advertiser, MySpace & Google.

For example, an ad for Razr Phones shows a 50% less conversion rate from MySpace users than the users of enGadget. The advertiser’s cost would then lower to the point where they are still experiencing a positive ROI.

Less cost per click revenues for Google & MySpace, but still more eCPM than the current ads being shown.

On the other hand, Google AdSense ads for individual fan targeted Ringtones may actually perform better on MySpace than say, GigaOM. Raising the all around spend on Google Contextual Network & AdWords, while bringing in more for MySpace & Google.

Google is probably benefiting way more from this deal than only the advertising in terms of branding and the tracking of profile and user behavior information, which can then be used to serve more targeted ads to these users as they search and surf on non-MySpace destinations while Google can also use this behavioral information to further enhance their personalized search technology.

]]> By: Phoenomi - Surfing the Longtail » Blog Archive » MySpace gorilla gets giant Google banana http://gigaom.com/2006/08/08/google-myspace/#comment-59449 Phoenomi - Surfing the Longtail » Blog Archive » MySpace gorilla gets giant Google banana Thu, 10 Aug 2006 05:19:10 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59449 <p>[…] Via GigaOm we get a lucid deconstruction of the just-announced deal between Google and MySpace. For $900 million dollars in payments over the next several years, Google has won the right to serve ads on all of Fox Interactive’s properties and to be the default search provider for web searches coming from MySpace. This is a big deal since Om reports that “nearly 10.8% of Google’s traffic was coming from MySpace.com for the week ending July 29, 2006″ and that “had Fox gone with Yahoo or Microsoft, it could have been a serious blow to Google.” What does this mean for netrepreneurs? […]</p> […] Via GigaOm we get a lucid deconstruction of the just-announced deal between Google and MySpace. For $900 million dollars in payments over the next several years, Google has won the right to serve ads on all of Fox Interactive’s properties and to be the default search provider for web searches coming from MySpace. This is a big deal since Om reports that “nearly 10.8% of Google’s traffic was coming from MySpace.com for the week ending July 29, 2006″ and that “had Fox gone with Yahoo or Microsoft, it could have been a serious blow to Google.” What does this mean for netrepreneurs? […]

]]> By: Joe McGraff http://gigaom.com/2006/08/08/google-myspace/#comment-59448 Joe McGraff Wed, 09 Aug 2006 18:16:07 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59448 <p>Wrong. The value is on MySpace, not FIM's other sites. Myspace pages/users provide tons of info which can be used to target ads. Google is banking on their ability to target better than MySpace is able to do on their own.</p> Wrong. The value is on MySpace, not FIM’s other sites. Myspace pages/users provide tons of info which can be used to target ads. Google is banking on their ability to target better than MySpace is able to do on their own.

]]> By: Mr Search http://gigaom.com/2006/08/08/google-myspace/#comment-59447 Mr Search Wed, 09 Aug 2006 05:31:38 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59447 <p>How does Google plan to change the behavior of MySpace users and improve click-through and conversion in a non-intent based space (the contextual piece)?</p> <p>If successful, the partnership through Google in MySpace toolbar and on the site, will keep users on MySpace and cost Google 90% of the revenue they are earning now from users at MySpace that go right there…how big does Google have to grow the pie to make the net increase work?</p> How does Google plan to change the behavior of MySpace users and improve click-through and conversion in a non-intent based space (the contextual piece)?

If successful, the partnership through Google in MySpace toolbar and on the site, will keep users on MySpace and cost Google 90% of the revenue they are earning now from users at MySpace that go right there…how big does Google have to grow the pie to make the net increase work?

]]> By: Mark W http://gigaom.com/2006/08/08/google-myspace/#comment-59446 Mark W Wed, 09 Aug 2006 01:32:39 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59446 <p>I don't know how it would be possible, but maybe Google can help transform MySpace into a site that is easier to travel through. MySpace may be one of the most popular sites, but it is also one of the crappiest sites with all the weird videos and images that people throw onto their pages. I wish the people who love their MySpace pages so much would learn that "less is more". Google seems to know that … sometimes.</p> I don’t know how it would be possible, but maybe Google can help transform MySpace into a site that is easier to travel through. MySpace may be one of the most popular sites, but it is also one of the crappiest sites with all the weird videos and images that people throw onto their pages. I wish the people who love their MySpace pages so much would learn that “less is more”. Google seems to know that … sometimes.

]]> By: Hemmy http://gigaom.com/2006/08/08/google-myspace/#comment-59445 Hemmy Tue, 08 Aug 2006 22:53:17 +0000 http://gigaom.wordpress.com/2006/08/08/google-myspace/#comment-59445 <p>I really don't think google understands social media enough to build an average social media ad network, let alone be the "best".</p> I really don’t think google understands social media enough to build an average social media ad network, let alone be the “best”.

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