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Elevation Partners, a private equity firm, headed by Roger McNamee that counts Bono as an investor has bought a big chunk of Forbes, reports the New York Times. PaidContent says that the private equity group could have paid as much as $300 million for 40% of […]

Elevation Partners, a private equity firm, headed by Roger McNamee that counts Bono as an investor has bought a big chunk of Forbes, reports the New York Times. PaidContent says that the private equity group could have paid as much as $300 million for 40% of Forbes Media, a new company that has been floated by the Forbes Family.

The price while a bit of a whopper is nothing close to what the Forbes family could have gotten in the 1990s bubble. There were rumors of a mega-billion dollar offer from some of the richest men in the world. One of the notable aspects of the deal with the Forbes.com, the online media property which has been rumored to be the revenue driver for the company. “It was clear from talking with Mr. McNamee that his group was buying into a Web site with a magazine attached, as opposed to the other way around,” writes the New York Times.


The news of the sale, brought back some fond memories from the early days of Forbes.com, when just a handful of us helped launch the website, and worked endless hours to turn it into a legitimate news source. Many of us have gone to bigger and better things in life, but it was something special. Forbes.com very quickly became a news source that inspired a movie and helped bolster online media’s reputation. The New York Times’ story conjured up memories of late night sessions of The Age of Empires over the Forbes LAN. The stench of leftover pizza still lingers, much like the choice cuss words that flew at NetObjects.

The Times says the company invested tens of millions of dollars in digital strategy and that did not pan out. While it might be true, for most of the early days we were on a shoestring budget. A parade of journeymen executives cost the company its IPO during one of the biggest booms in the history. Nevertheless, there was one man, who is missing from all the headlines – Tim Forbes. He was the real driver of the online strategy and a true believer. A tip of the hat to him would be in order, for that digital strategy has become a viable exit strategy as The Times points out.

  1. NetGravity…not NetObjects. Good times.

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  2. Employee #13 Monday, August 7, 2006

    i think several very important people are being forgotten as the real drivers of the success of f.com. two words: Steve Johnson

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  3. Oh no, it is NetObjects. That dumb web page design software. Not that NetGravity ever worked either.

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  4. Yeah mr #13. You are spot on. Not to forget HR Celeste.

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  5. All true–but how can anyone forget the visionary brilliance of the CueCat or Jeff Killeen’s sure and steady grasp of the future of the Internet? Good times.

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  6. jeff killen … he left a dot com in tatters wherever he went. brilliant.

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  7. How can anybody remember what employee “number” they were?

    Anyway, you’re spot on as usual, Om. The unsung hero here is Tim Forbes who got the joke early on and stuck by it.

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  8. hey david, how about taking some credit yourself. not bad for an old geezer ;-). and why are you reading blogs on your vacation.

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  9. [...] but couldn’t get any facts about this deal. So I emailed Roger McNamee, who heads up Elevation Partners and is an investor in Forbes. His intervention got me a quick response. “Forbes absolutely denies this rumor, and has no [...]

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