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	<title>Comments on: Flycast 2.0 aka Adify Launches</title>
	<atom:link href="http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/</link>
	<description>Trusted Insights and Conversations on the Next Wave of Technology</description>
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		<title>By: Cox Buys Adify As a Hedge - GigaOM</title>
		<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/#comment-876155</link>
		<dc:creator>Cox Buys Adify As a Hedge - GigaOM</dc:creator>
		<pubDate>Tue, 29 Apr 2008 19:38:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/05/flycast-20-aka-adify-launches/#comment-876155</guid>
		<description>&lt;p&gt;[...] go, this one could be a good one for Adify&#8217;s investors, who have plowed $27 million in the do-it-yourself ad network. It&#8217;s also an acquisition that gets Cox into targeted Internet advertising beyond its [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] go, this one could be a good one for Adify&#8217;s investors, who have plowed $27 million in the do-it-yourself ad network. It&#8217;s also an acquisition that gets Cox into targeted Internet advertising beyond its [...]</p>]]></content:encoded>
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		<title>By: Former Bolt.com Owner Gets Into Games - GigaOM</title>
		<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/#comment-864502</link>
		<dc:creator>Former Bolt.com Owner Gets Into Games - GigaOM</dc:creator>
		<pubDate>Fri, 07 Mar 2008 01:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/05/flycast-20-aka-adify-launches/#comment-864502</guid>
		<description>&lt;p&gt;[...] uniques and has about 40 properties on which it can place ads, and it has signed a partnership with Adify to build out its publisher network. So far, Gamers Media is profitable, but Gould said he [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] uniques and has about 40 properties on which it can place ads, and it has signed a partnership with Adify to build out its publisher network. So far, Gamers Media is profitable, but Gould said he [...]</p>]]></content:encoded>
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		<title>By: Jedidiyah</title>
		<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59321</link>
		<dc:creator>Jedidiyah</dc:creator>
		<pubDate>Thu, 19 Apr 2007 11:43:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59321</guid>
		<description>&lt;p&gt;Will Adify pose a threat to Google Adsense program? Sramana Mitra shares her view on this.  href=”http://sramanamitra.com/blog/898”&gt;Adify challenges Google Adsense&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Will Adify pose a threat to Google Adsense program? Sramana Mitra shares her view on this.  href=”http://sramanamitra.com/blog/898”&gt;Adify challenges Google Adsense</p>]]></content:encoded>
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		<title>By: Om and Niall PodSessions</title>
		<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59320</link>
		<dc:creator>Om and Niall PodSessions</dc:creator>
		<pubDate>Fri, 22 Sep 2006 00:58:22 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59320</guid>
		<description>&lt;p&gt;&lt;strong&gt;Slicing the Advertising Pie&#8230;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Online advertising spending will reach $16.7 billion in 2006 according to research firm eMarketer. Google and Yahoo! are the two biggest players, with 23% and 19% of the market respectively, with a variety of other services collecting the other $10&#8230;&lt;/p&gt;
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		<content:encoded><![CDATA[<p><strong>Slicing the Advertising Pie&#8230;</strong></p>

<p>Online advertising spending will reach $16.7 billion in 2006 according to research firm eMarketer. Google and Yahoo! are the two biggest players, with 23% and 19% of the market respectively, with a variety of other services collecting the other $10&#8230;</p>]]></content:encoded>
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		<title>By: noah kagan</title>
		<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59319</link>
		<dc:creator>noah kagan</dc:creator>
		<pubDate>Mon, 07 Aug 2006 05:26:15 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59319</guid>
		<description>&lt;p&gt;I like the idea and the clip-ins network seems like the right direction but what is different from adbrite. I hate when people do the &quot;oh Google could do that&quot; or &quot;what if Microsoft comes out with it,&quot; but what is the differenation from adbrite? &lt;/p&gt;

&lt;p&gt;I think the smaller networks are fine but I wonder if the ad revenue from this long tail will be substantial. Seem like smart enough guys to try and figure it out. I wonder if they gain traction against Google adsense where you don&#039;t have to try and sell the ads yourself&#8230;&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.okdork.com&quot; rel=&quot;nofollow&quot;&gt;noah kagan&lt;/a&gt;&lt;/p&gt;
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		<content:encoded><![CDATA[<p>I like the idea and the clip-ins network seems like the right direction but what is different from adbrite. I hate when people do the &#8220;oh Google could do that&#8221; or &#8220;what if Microsoft comes out with it,&#8221; but what is the differenation from adbrite? </p>

<p>I think the smaller networks are fine but I wonder if the ad revenue from this long tail will be substantial. Seem like smart enough guys to try and figure it out. I wonder if they gain traction against Google adsense where you don&#8217;t have to try and sell the ads yourself&#8230;</p>

<p><a href="http://www.okdork.com" rel="nofollow">noah kagan</a></p>]]></content:encoded>
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		<title>By: Om Malik</title>
		<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59318</link>
		<dc:creator>Om Malik</dc:creator>
		<pubDate>Mon, 07 Aug 2006 03:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59318</guid>
		<description>&lt;p&gt;Mark,&lt;/p&gt;

&lt;p&gt;it does seem like an interesting little service especially if they bring in the right kind of advertisers. i suspect they are going to be dependent on that. We talked about this and a whole slew of online advertising related issues in our most recent podcast.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Mark,</p>

<p>it does seem like an interesting little service especially if they bring in the right kind of advertisers. i suspect they are going to be dependent on that. We talked about this and a whole slew of online advertising related issues in our most recent podcast.</p>]]></content:encoded>
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		<title>By: Mark Evans</title>
		<link>http://gigaom.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59317</link>
		<dc:creator>Mark Evans</dc:creator>
		<pubDate>Sun, 06 Aug 2006 23:46:01 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/08/05/flycast-20-aka-adify-launches/#comment-59317</guid>
		<description>&lt;p&gt;Om,
In the name of experimentation, I signed up for an Adify account to see how the process works. While it&#039;s left to be seen whether advertisers take advantage of the platform, it&#039;s certainly easy for bloggers to create an account and slap up an advertising box. Of course, I feel like a bit of an advertising floozy becuase i&#039;ve now got adsense, adify and feedburst battling for clicks. maybe i&#039;ll now be able to generate revenue equal to two cups of coffee a day, rather than just one!&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Om,
In the name of experimentation, I signed up for an Adify account to see how the process works. While it&#8217;s left to be seen whether advertisers take advantage of the platform, it&#8217;s certainly easy for bloggers to create an account and slap up an advertising box. Of course, I feel like a bit of an advertising floozy becuase i&#8217;ve now got adsense, adify and feedburst battling for clicks. maybe i&#8217;ll now be able to generate revenue equal to two cups of coffee a day, rather than just one!</p>]]></content:encoded>
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