In case you missed it at the time, I did, early last week Apple spokeswoman Natalie Kerris was quoted in a Chicago Tribune article, “Pain in the Pod,” saying something incredibly dumb and I’m not trying to be mean here. You know that old saying, “There’s no stupid questions.” Well there are. Plenty of them and I’ve asked my fair share. Same principle applies in this situation. If you’re a spokesperson for a company there is indeed stupid answers. It’s just a fact. This one rates around the Forrest Gump territory. Here’s the passage in question,
An Apple spokeswoman, Natalie Kerris, said iPods have a failure rate of less than 5 percent, which she said is “fairly low” compared with other consumer electronics. “The vast majority of our customers are extremely happy with their iPods,” she said, adding that an iPod is designed to last four years.
The designed to last four years is one of those excuse me endings like blah, blah, blah, blah and, oh yeah, I’m pregnant, gotta run. Upon reading Natalie’s oops your reaction would probably be tempered by your personal outlook on life. Sarcasm might induce a, “Thanks for the generosity Apple,” cynicism might react with, “Right, it’s two years tops,” or the optimist might think, “Hey, I got another nine months.” I tend to lean towards the skeptical-hopeful side of things so I probably would have thought she couldn’t have said that and then, thinking I had no way to verify it without work I wasn’t prepared to do, would foolishly assumed my iPod would be one of the few that Apple’s manufactured obsolescence wouldn’t degrade.
As it turns out Natalie now says she was misquoted by the reporter. She maintains she said the iPod is designed to last for years, not 4 years. We could go through all the reactions on this as well but I believe Natalie. I assume she’s a pretty bright bulb and knows how to do her job. The reporter probably knows how to do his too so let’s not make a drama out of it. Tag it a simple misunderstanding.
Since the whole thing now laid out on the table, I would have rather she said, forever, not for years or 4 years but for ever. I’m not sure a company making anything can promise for ever but it’d be nice to hear. At the very least tell us it’s designed to last decades. I mean the Eight-Track is still kickin’. I figure an iPod should last twice as long.
(story brought to my attention by Apple Insider)