Indians listening to FM radio on their mobile phones can now watch visuals while listening to their favorite Bollywood songs, as Nokia, Hewlett Packard, local station Radio Mirchi and mobile operator Hutch have launched a new service called ‘Visual Radio.’

The service, which will initially launch in Delhi, will let users buy concert tickets, video clips, games and ring tones. It will also allow users participate in quizzes and audience polls. The application will be available on 10 Nokia handsets including the Nokia Nseries phones. Mobile operator Airtel will also soon provide the service.

“This is a classic case of convergence of telecom, radio and music. The key here would be to provide our listeners with quality content,” said Pankaj Mathur, country manager, HP India Sales.

Nokia initially developed the technology for integration into mobile phones carrying FM radios. HP came on board to market, sell, distribute and implement the Visual Radio solution with operators and radio stations globally.