Comments on: Mark Cuban’s Challenge – My Answer…Buzz http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/ Trusted Insights and Conversations on the Next Wave of Technology Thu, 26 Nov 2009 03:26:30 +0000 http://wordpress.com/ hourly 1 By: www.best-practice-business.de/blog » Clevere WOM-Idee für Kinos http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-887248 www.best-practice-business.de/blog » Clevere WOM-Idee für Kinos Sun, 06 Jul 2008 20:25:25 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-887248 <p>[...] ohne großes Budget mehr Besucher ins Kino locken könnte. Robert Young von GigaOM hat einen simplen Vorschlag gemacht: Wenn jemand sein gebrauchtes Kinoticket an einen Freund oder [...]</p> [...] ohne großes Budget mehr Besucher ins Kino locken könnte. Robert Young von GigaOM hat einen simplen Vorschlag gemacht: Wenn jemand sein gebrauchtes Kinoticket an einen Freund oder [...]

]]> By: Laughing Owl Productions » Blog Archive » Monetising word of mouth http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-876054 Laughing Owl Productions » Blog Archive » Monetising word of mouth Tue, 29 Apr 2008 11:16:57 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-876054 <p>[...] Young writes on GigaOm about an idea for pumping new life into the cinema experience. It was a response to Mark [...]</p> [...] Young writes on GigaOm about an idea for pumping new life into the cinema experience. It was a response to Mark [...]

]]> By: Adrian Smith http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-849945 Adrian Smith Mon, 14 Jan 2008 20:12:33 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-849945 <p>well here is the thing if you are making more than one movie then why make people leave the house many people have huge televisions and also an internet connection so why not set up a web site where people go and watch the movie keeping in mind you will have to use a good codec for the video encoding and you will have to have 256bit encryption or higher to keep the pirates away as payment you could have prepaid vouchers like phone companies do and also a credit card option but thatsjust an idea that could possibly make millions and may cut down on the amount of pirates if you like this idea please email me at Adrian_Smith@westnet.com.au kind regards Adrian</p> well here is the thing if you are making more than one movie then why make people leave the house many people have huge televisions and also an internet connection so why not set up a web site where people go and watch the movie keeping in mind you will have to use a good codec for the video encoding and you will have to have 256bit encryption or higher to keep the pirates away as payment you could have prepaid vouchers like phone companies do and also a credit card option but thatsjust an idea that could possibly make millions and may cut down on the amount of pirates if you like this idea please email me at Adrian_Smith@westnet.com.au kind regards Adrian

]]> By: roohangiz golbidi http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58892 roohangiz golbidi Fri, 19 Jan 2007 16:18:41 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58892 <p>5ms ago i happily divorced , now i need a soulmate . there are several apparently matched men , one of them seems to be more proper , his name mohammed paigah . give me your idea and help me to deside .</p> 5ms ago i happily divorced , now i need a soulmate . there are several apparently matched men , one of them seems to be more proper , his name mohammed paigah . give me your idea and help me to deside .

]]> By: allURB http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58891 allURB Fri, 08 Sep 2006 18:21:17 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58891 <p><strong>Overpriced Movies Have Got to Go!…</strong></p> <p>I am cheap.  I am unashamed of admitting that.  So when I come up off of $10 just to put my behind in a theatre seat to watch a movie, I’m hoping that it’s worth something more than two free hours of air conditioning. …</p> Overpriced Movies Have Got to Go!…

I am cheap.  I am unashamed of admitting that.  So when I come up off of $10 just to put my behind in a theatre seat to watch a movie, I’m hoping that it’s worth something more than two free hours of air conditioning. …

]]> By: Forrest Hicks http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58890 Forrest Hicks Sun, 20 Aug 2006 17:30:26 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58890 <p>The simplest way to get a new butt in the seat is to give them something they currently don't have available. There will always be crying babies, high concession prices and talkers. They need a reason to go that all of the negatives couldn't overcome. The need to know they are going to experience something that is "worth it". Saving a buck doesn't matter. Have you stopped driving your car because gas is over $3/gallon? That's an excuse people use to not go. But when a huge blockbuster hits the theaters, they go because they can't stand not to experience the "buzz". My partners and I have been working on our concept of the perfect movie going "experience" for quite a while. We are looking for investors to help us start a chain that addresses this very problem Mark Cuban asks about. I literally could write a book supporting the psychology, physiology and economics of the movie going experience and when you've finished reading it, you'd wish you had a million to invest in the concept. </p> <p>"It pays to know how a man thinks… it pays better to know how he feels."</p> The simplest way to get a new butt in the seat is to give them something they currently don’t have available. There will always be crying babies, high concession prices and talkers. They need a reason to go that all of the negatives couldn’t overcome. The need to know they are going to experience something that is “worth it”. Saving a buck doesn’t matter. Have you stopped driving your car because gas is over $3/gallon? That’s an excuse people use to not go. But when a huge blockbuster hits the theaters, they go because they can’t stand not to experience the “buzz”. My partners and I have been working on our concept of the perfect movie going “experience” for quite a while. We are looking for investors to help us start a chain that addresses this very problem Mark Cuban asks about. I literally could write a book supporting the psychology, physiology and economics of the movie going experience and when you’ve finished reading it, you’d wish you had a million to invest in the concept.

“It pays to know how a man thinks… it pays better to know how he feels.”

]]> By: Eloop http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58889 Eloop Wed, 09 Aug 2006 15:07:50 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58889 <p>No one has responded to the "What's in it for me" query raised by Dave Zatz in the first line of the first response…</p> <p>The essence of his point is key here…There remains NO incentive for the first exchange from the first user to the second…the most crucial communication point in any viral, networking or WOM model</p> No one has responded to the “What’s in it for me” query raised by Dave Zatz in the first line of the first response…

The essence of his point is key here…There remains NO incentive for the first exchange from the first user to the second…the most crucial communication point in any viral, networking or WOM model

]]> By: cole bretts http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58888 cole bretts Wed, 09 Aug 2006 07:25:56 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58888 <p>Hi there,</p> <p>If your looking for an automated, hands free way to begin earning bundles of cash 10 minutes from now then head on over to http://www.typeathome.biz</p> Hi there,

If your looking for an automated, hands free way to begin earning bundles of cash 10 minutes from now then head on over to http://www.typeathome.biz

]]> By: Earl http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58887 Earl Wed, 09 Aug 2006 00:40:53 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58887 <p>As some have said, word of mouth exists already. One problem with this plan is that you can only give your ticket stub to one person -- you can't tell ten people in your office about this awesome movie you saw and give all ten of them a coupon. So the incentive you've added is a rather limited incentive, and it would take a long time for it to "snowball."</p> As some have said, word of mouth exists already. One problem with this plan is that you can only give your ticket stub to one person — you can’t tell ten people in your office about this awesome movie you saw and give all ten of them a coupon. So the incentive you’ve added is a rather limited incentive, and it would take a long time for it to “snowball.”

]]> By: Rasheed Shobande http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58886 Rasheed Shobande Thu, 03 Aug 2006 13:50:32 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58886 <p>Hoping to get a job with a Billionaire!</p> <p>Hi Mark Cuban,</p> <p>I did a quick search word search in your movie biz challenge and I was looking for just one word, everyone else seems to miss one key point.</p> <p>The word I have in mind will definitely get 5 million people in the US every weekend to watch a movie. You will still spend something on advertising but nothing close to 60 million.</p> <p>The anticipated problem with my idea is that you will have to change a few fundamentals within the movie business and get stakeholders i.e. advertisers to try something new.</p> <p>The movie theater is on e big TV at the end of the day so why don't you just treat it like one and reverse the concept by bringing the "Home TV Experience" into the "Movie Theater".</p> <p>Basically, HBO brought the Movie Theater Experience in the home and monetized its income along the lines of the Movie Theaters so I propose you bring the Home TV experience into the Movie Theater and adapt your income streams the same way TV does.</p> <p>In a nutshell,the word is "FREE"- make it free to watch a movie in the theater and sell advertising in each segment at a higher cost to advertisers; a price that allows for a total re-coup of cost of provisioning the movie. </p> <p>Mr. Cuban, Google et al. changed the advertising business for online advertising it’s now someone else’s turn to change the business of advertising in movie theaters.</p> Hoping to get a job with a Billionaire!

Hi Mark Cuban,

I did a quick search word search in your movie biz challenge and I was looking for just one word, everyone else seems to miss one key point.

The word I have in mind will definitely get 5 million people in the US every weekend to watch a movie. You will still spend something on advertising but nothing close to 60 million.

The anticipated problem with my idea is that you will have to change a few fundamentals within the movie business and get stakeholders i.e. advertisers to try something new.

The movie theater is on e big TV at the end of the day so why don’t you just treat it like one and reverse the concept by bringing the “Home TV Experience” into the “Movie Theater”.

Basically, HBO brought the Movie Theater Experience in the home and monetized its income along the lines of the Movie Theaters so I propose you bring the Home TV experience into the Movie Theater and adapt your income streams the same way TV does.

In a nutshell,the word is “FREE”- make it free to watch a movie in the theater and sell advertising in each segment at a higher cost to advertisers; a price that allows for a total re-coup of cost of provisioning the movie.

Mr. Cuban, Google et al. changed the advertising business for online advertising it’s now someone else’s turn to change the business of advertising in movie theaters.

]]> By: mannix666 http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58885 mannix666 Wed, 02 Aug 2006 05:22:42 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58885 <p>nice. Mark Cuban: "if you have any great ideas that will change the economics of xyz, send them to me. I want to hear about it".</p> <p>no. send 'em to me. I don't have a sports team yet.</p> nice. Mark Cuban: “if you have any great ideas that will change the economics of xyz, send them to me. I want to hear about it”.

no. send ‘em to me. I don’t have a sports team yet.

]]> By: Jerry Kindall http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58884 Jerry Kindall Tue, 01 Aug 2006 19:43:54 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58884 <p>I bet a lot of people who wait for the DVD would go see more movies in the theater if they could apply their theater ticket price to a later DVD purchase.</p> <p>As with rebates, hardly anyone would bother to save their ticket stubs for months, so the actual discount per DVD sold would be much lower. Actually, when you consider the turkey factor (i.e., you see a film in the theater and it's so bad you don't want to buy it on DVD, lest it infect your other DVDs with its badness) the average discount would probably fall to a buck or two. Still, it could be an appealing incentive to get more home-viewers to the theater.</p> I bet a lot of people who wait for the DVD would go see more movies in the theater if they could apply their theater ticket price to a later DVD purchase.

As with rebates, hardly anyone would bother to save their ticket stubs for months, so the actual discount per DVD sold would be much lower. Actually, when you consider the turkey factor (i.e., you see a film in the theater and it’s so bad you don’t want to buy it on DVD, lest it infect your other DVDs with its badness) the average discount would probably fall to a buck or two. Still, it could be an appealing incentive to get more home-viewers to the theater.

]]> By: Matt http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58883 Matt Mon, 31 Jul 2006 20:39:01 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58883 <p>Although creative, this is a poor idea.</p> <p>People already recommend great movies without any incentives. Because of the necesity to save the paper, etc. this idea will not increase that behavior noticiably. All it will do is decrease the ticket reciepts on great movies and have no effect on poor movies (people are not all of a sudden going to recommend poor movies to their friends just because you can save a buck or two) </p> <p>All you are doing is giving someone a discount to incentivise a behavior (recommending a good movie) people already do natually (and for free)</p> <p>The bottom line with WOM is the same as it will always be: Spend your time creating something worth talking about (cool, uniuqe, fun, etc. ) and poeple will happily do so for free.</p> Although creative, this is a poor idea.

People already recommend great movies without any incentives. Because of the necesity to save the paper, etc. this idea will not increase that behavior noticiably. All it will do is decrease the ticket reciepts on great movies and have no effect on poor movies (people are not all of a sudden going to recommend poor movies to their friends just because you can save a buck or two)

All you are doing is giving someone a discount to incentivise a behavior (recommending a good movie) people already do natually (and for free)

The bottom line with WOM is the same as it will always be: Spend your time creating something worth talking about (cool, uniuqe, fun, etc. ) and poeple will happily do so for free.

]]> By: John Galavan http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58882 John Galavan Mon, 31 Jul 2006 16:27:59 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58882 <p>Your idea is a solid sales promotion tactic and is worthy of development. However, there is an underlying problem that retards any awfully solid promotional tactic- bad movie.</p> <p>We all know but rarely expand on this undisputable fact: To be successful you must first fix the product or service.</p> <p>But I have to say that you have the nucleus of a great idea… which I would only use to add WOM and extra spin to a good or great movie. Nothing helps crap sell!</p> Your idea is a solid sales promotion tactic and is worthy of development. However, there is an underlying problem that retards any awfully solid promotional tactic- bad movie.

We all know but rarely expand on this undisputable fact: To be successful you must first fix the product or service.

But I have to say that you have the nucleus of a great idea… which I would only use to add WOM and extra spin to a good or great movie. Nothing helps crap sell!

]]> By: Sbhat http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58881 Sbhat Sat, 29 Jul 2006 15:58:33 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58881 <p>I am suggesting a few improvements to the approach -</p> <p>1) Immediacy - Mobile (I am surprised that you didnt use the mobile ;-) ) - Have a unique number on the stub and at the end of the movie (or interval in some countries) encourage the audience to SMS(text) " " to a shortcode (In your example "SMS 'PoC 8373AUR 13988973434' to 98234") . The system then forwords a full message in the lines of "your friend with mobile number recommends that you watch . If you do decide to watch it, show this code - to get X$ off" 2) Sweepstake - Enter the folks who send the sms into a sweepstake (the more friends you forward to, the higher your chances of winning) Note - You can track redemption patterns (since you have both mobile numbers) much better than a piece of paper passing hands.</p> I am suggesting a few improvements to the approach -

1) Immediacy – Mobile (I am surprised that you didnt use the mobile ;-) ) – Have a unique number on the stub and at the end of the movie (or interval in some countries) encourage the audience to SMS(text) ” ” to a shortcode (In your example “SMS ‘PoC 8373AUR 13988973434′ to 98234″) . The system then forwords a full message in the lines of “your friend with mobile number recommends that you watch . If you do decide to watch it, show this code – to get X$ off” 2) Sweepstake – Enter the folks who send the sms into a sweepstake (the more friends you forward to, the higher your chances of winning) Note – You can track redemption patterns (since you have both mobile numbers) much better than a piece of paper passing hands.

]]> By: Kevin Burton http://gigaom.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58880 Kevin Burton Sat, 29 Jul 2006 07:21:57 +0000 http://gigaom.wordpress.com/2006/07/27/mark-cubans-challenge-my-answerbuzz/#comment-58880 <p>Two other things.</p> <ol> <li><p>Put ads on the stubs for related movies/product… this can help offset the cost of the movie discount.</p></li> <li><p>Allow people to build referral points. That way them THEMSELVES will get a discount…</p></li> </ol> Two other things.

  1. Put ads on the stubs for related movies/product… this can help offset the cost of the movie discount.

  2. Allow people to build referral points. That way them THEMSELVES will get a discount…

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