In its earnings announcement today, CNET slipped in some major moves on its part.
– It mentioned that in May, it bought UrbanBaby, a parenting resource site. This move comes as CNET continues to move beyond tech and tech lifestyle….it recently entered into the food category with the acquisition of Chowhound and Chow Magazine.
CNET says UrbanBaby is “a stylish insider’s guide to what’s new for busy expecting and new moms. Combining original and member-contributed content, Urban Baby arms new moms with timely and useful information on what to buy and what to do.” Launched out of NYC, Urban Baby has a local community focus and plans to expand into new markets..a relaunched site will come later this year.
If you’re not aware of the cult of UrbanBaby, read this very long cover story about it in a recent issue of NYMag. Not anything about the business side, but how the site has become the place for discussions among urban and well-to-do moms. Certainly true in NYC, as the story says in the beginning: “If you’re a mother of a certain typeâ