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Summary:

Spurred on by the news of Zune, and some thoughtful comments by my good friend, Pip Coburn, here is a Microsoft To-Do List. Its not complete, so leave your to-do-items in comments and I can add them later to the big list. 1. Figure out a […]

Spurred on by the news of Zune, and some thoughtful comments by my good friend, Pip Coburn, here is a Microsoft To-Do List. Its not complete, so leave your to-do-items in comments and I can add them later to the big list.

1. Figure out a way to keep the current cash cows, Windows and Office, creating more cash, and induce users to upgrade.
2. Ship the next versions of cash cow products, Windows and Office, and pray that people want to upgrade.
3. Turn its entire product line “LIVE” and future proof the company as transition to web unfolds over the next decade.
4. Out iPod iPod with Zune.
5. Turn Origami into a hot seller. (How many of you are chuckling?)
6. Take over the wireless world with Mobile Windows.
7. Become the dominating force in wireless email via ActiveSync, pummeling Blackberry into dust.
8. Deliver IPTV platforms for some of the most demanding customers in the world – Telephone companies.
9. Lets partner with (someone) to out-hustle Cisco in VoIP.
10. Team with someone to beat AOL in the IM space.
11. Turn XBox into a profitable business. This one might happen sooner than we think because, Sony is busy shooting itself in the foot.
12. Make Media Center work like a real consumer electronics device.
13. Let all of Microsoft work together. (Send up a bat signal for Lou Gerstner, now!)
14. Lets start by saying – we will play nice with everyone, and then couple of days later announce Zune.
15. Oh come on, its already such a long list, that one needs to sign-up for Ta Da List .

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By Om Malik
  1. wifi will really make the device stand out

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  2. Just FYI, Microsoft has near-complete dominance of IM outside of the US. I think US (and Canada possibly?) is the only places which the normal person has even heard of AIM.

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  3. I have heard that in some parts of the world, Yahoo has a bigger presence. I am pretty sure Microsoft has a big share of the market, but it might not be #1. I will try and get some stats on this.

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  4. Here’s what comScore had to say in April about IM usage: http://www.comscore.com/press/release.asp?press=800

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  5. kip, thanks for the heads up. here is what Comscore has to say about global market share.

    The MSN Messenger application has the strongest penetration worldwide, with 61 percent of worldwide IM users utilizing the application in February. MSN Messenger is also dominant in Latin America, reaching more than 90 percent of IM users, and in Europe and Asia Pacific, reaching more than 70 percent of IM users in each region. North America is the most competitive IM market, with MSN Messenger, AOL/Aim and Yahoo! Messenger each garnering between 27 percent and 37 percent of IM users in February.

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  6. Excellent Om. :)

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  7. Interesting stat Om.

    Could be because in countries without broadband, there isn’t much incentive to download an installation file for hours… when windows messenger comes pre-installed with the OS :)

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  8. Met,
    MSN Msgr is a downloaded application, and if anything, broadband usage is greater around the world than in the US: http://www.usagewatch.org/2004/12/broadband_subsc.html

    MS certainly does have market penetration advantages with MSN.com pre-installed as the default IE home page, with links to MSN Messenger.

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  9. How about,

    1. Advertizing partnership exclusive to GigaOM!!
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  10. This one is for Mr. Ballmer – Keep throwing chairs at people defecting Microsoft. Others include,
    - keep European Union off its tail.
    - keep those goddamn wall street types happy that complain about the rising cash pile
    - keep plugging in security holes

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