Makeover Time For Yahoo Finance

Om Malik | Sunday, July 16, 2006 | 10:21 PM PT | 5 comments

Yahoo did not have to indulge in a makeover of their popular Yahoo Finance site, but they anyway went ahead and did it. Google Finance hasn’t posed much of a challenge so far, but it is nice to see Yahoo get more proactive.

C/Net News.com reports that the company is going to announce a new version of its site tomorrow, which will have enhanced interactive features including videos and charting widgets that users can embed in their own sites, such as blogs.

The new Yahoo Finance beta site features a full-screen application that allows users to add events like whether a company has had stock splits or dividends with one click, see competitor charts and click and drag to customize a chart’s time range, as well as type in specific dates.

It would be interesting to see what kind of counter move it elicits from not only Google, Microsoft and AOL, but from two other main finance sites, CNN Money and Marketwatch, both in desperate need of a major makeover.

1 trackback so far

July 16th, 2006
11:03 PM PT

Yahoo Finance Message Boards upgrade - ugh…

Dropped by the Yahoo Finance message boards this evening to scan through comments. The Yahoo Message Boards have been around in the same form for nearly as long as Yahoo, and for the past several weeks Yahoo has been testing a new format, which I find…

4 comments so far

July 16th, 2006
10:46 PM PT

Actually Marketwatch just went through a makeover a couple weeks ago. But the site is still a mess unfortanetly.

July 16th, 2006
11:21 PM PT
Om Malik said:

christian

thanks for pointing that out. i check it so infrequently that i might have mistaken the made-up side for the old messy site.

July 16th, 2006
11:29 PM PT

The video module has already been added. The video content is basic with only a few providers like CNN, Forbes,ABC and Smart Money.

July 17th, 2006
11:36 AM PT
maddydogg said:

The new boards flat out suck. I understand it takes time to realize the benefits of something new, but I find the board slow, cumbersome, and as a result the regular group of posters I follow have picked up camp and moved on to Raging Bull.

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