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	<title>Comments on: StartUps Embracing Amazon S3</title>
	<atom:link href="http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/feed/" rel="self" type="application/rss+xml" />
	<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/</link>
	<description>Tracking the Internet Evolution</description>
	<pubDate>Sun, 20 Jul 2008 17:33:39 +0000</pubDate>
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		<title>By: Links for 2008-04-30 [del.icio.us] &#124; RedMallorca LAB</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-876701</link>
		<dc:creator>Links for 2008-04-30 [del.icio.us] &#124; RedMallorca LAB</dc:creator>
		<pubDate>Sun, 04 May 2008 00:20:28 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-876701</guid>
		<description>[...] http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/ [...]</description>
		<content:encoded><![CDATA[<p>[...]  (<a href="http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/" rel="nofollow">link</a>)  [...]</p>
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		<title>By: Blagovest</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-862971</link>
		<dc:creator>Blagovest</dc:creator>
		<pubDate>Mon, 25 Feb 2008 18:51:03 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-862971</guid>
		<description>&lt;p&gt;There is a very important question you have to ask yourself before deciding what service to use: what are you really looking for - remote storage, content delivery, or both. These are crucial to distinguish.&lt;/p&gt;

&lt;p&gt;What I observe is that most people treat Amazon S3 as a content delivery service. While this is not inherently wrong, one has to notice that S3 was especially designed to be a STORAGE service.&lt;/p&gt;

&lt;p&gt;The point is, since terrabyte hard drives are affordable nowadays and internet traffic grows steadily, the stress goes on content delivery rather than on storage. If you are not concerned about storage, there are much better services especially suited for content delivery.&lt;/p&gt;

&lt;p&gt;SteadyOffload.com provides an innovative, subtle and convenient way to offload static content. The whole mechanism there is quite different from Amazon S3. Instead of permanently uploading your files to a third-party host, their cachebot crawls your site and mirrors the content in a temporary cache on their servers. Content remains stored on your server while it is being delivered from the SteadyOffload cache. The URL of the cached object on their server is dynamically generated at page loading time, very scrambled and is changing often, so you don’t have to worry about hotlinking. This means that there is an almost non-existent chance that the cached content gets exposed outside of your web application.&lt;/p&gt;

&lt;p&gt;It’s definitely worth trying because it’s not a storage service like S3 but exactly a service for offloading static content.&lt;/p&gt;

&lt;p&gt;Watch that:
http://video.google.com/videoplay?docid=-8193919167634099306 (the video shows integration with WordPress, but it is integrable with any other webpage)
http://www.steadyoffload.com/
http://codex.wordpress.org/WordPress_Optimization/Offloading&lt;/p&gt;

&lt;p&gt;Cost of bandwidth comes under $0.2 per GB - affordable, efficient and convenient. Looks like a startup but lures me very much. Definitely simpler and safer than Amazon S3.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>There is a very important question you have to ask yourself before deciding what service to use: what are you really looking for - remote storage, content delivery, or both. These are crucial to distinguish.</p>
<p>What I observe is that most people treat Amazon S3 as a content delivery service. While this is not inherently wrong, one has to notice that S3 was especially designed to be a STORAGE service.</p>
<p>The point is, since terrabyte hard drives are affordable nowadays and internet traffic grows steadily, the stress goes on content delivery rather than on storage. If you are not concerned about storage, there are much better services especially suited for content delivery.</p>
<p>SteadyOffload.com provides an innovative, subtle and convenient way to offload static content. The whole mechanism there is quite different from Amazon S3. Instead of permanently uploading your files to a third-party host, their cachebot crawls your site and mirrors the content in a temporary cache on their servers. Content remains stored on your server while it is being delivered from the SteadyOffload cache. The URL of the cached object on their server is dynamically generated at page loading time, very scrambled and is changing often, so you don’t have to worry about hotlinking. This means that there is an almost non-existent chance that the cached content gets exposed outside of your web application.</p>
<p>It’s definitely worth trying because it’s not a storage service like S3 but exactly a service for offloading static content.</p>
<p>Watch that:<br />
 (<a href="http://video.google.com/videoplay?docid=-8193919167634099306" rel="nofollow">link</a>)  (the video shows integration with WordPress, but it is integrable with any other webpage)<br />
 (<a href="http://www.steadyoffload.com/" rel="nofollow">link</a>) <br />
 (<a href="http://codex.wordpress.org/WordPress_Optimization/Offloading" rel="nofollow">link</a>) </p>
<p>Cost of bandwidth comes under $0.2 per GB - affordable, efficient and convenient. Looks like a startup but lures me very much. Definitely simpler and safer than Amazon S3.</p>
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		<title>By: Tal Lifschitz</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-831577</link>
		<dc:creator>Tal Lifschitz</dc:creator>
		<pubDate>Mon, 07 Jan 2008 07:04:39 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-831577</guid>
		<description>&lt;p&gt;The outlook is bright with S3 coming in. I really hope we get more online businesses going, that is the next level now that corporations have taken over. This kind of programs gives more of a chance for the little guys.&lt;/p&gt;

&lt;p&gt;Thanks,
Tal Lifschitz,
http://www.cashrichmoney.com&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>The outlook is bright with S3 coming in. I really hope we get more online businesses going, that is the next level now that corporations have taken over. This kind of programs gives more of a chance for the little guys.</p>
<p>Thanks,<br />
Tal Lifschitz,<br />
 (<a href="http://www.cashrichmoney.com" rel="nofollow">link</a>) </p>
]]></content:encoded>
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	<item>
		<title>By: Wish-IT, Dream-IT, Do-IT &#187; Blog Archive &#187; Using Amazon S3 as Your Own Personal CDN</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-826926</link>
		<dc:creator>Wish-IT, Dream-IT, Do-IT &#187; Blog Archive &#187; Using Amazon S3 as Your Own Personal CDN</dc:creator>
		<pubDate>Fri, 04 Jan 2008 07:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-826926</guid>
		<description>&lt;p&gt;[...] is a popular choice for startups. For example, SmugMug uses S3 as their primary data storage source. There have been a few minor [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is a popular choice for startups. For example, SmugMug uses S3 as their primary data storage source. There have been a few minor [...]</p>
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		<title>By: MOO on GigaOM &#171; YO, CEO!</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-744154</link>
		<dc:creator>MOO on GigaOM &#171; YO, CEO!</dc:creator>
		<pubDate>Wed, 05 Dec 2007 14:53:02 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-744154</guid>
		<description>&lt;p&gt;[...] or Amazon make once mundane and expensive business processes cheap. Store your customer data on Amazon’s S3 storage service; buy computer [processing] power on demand via Amazon EC2. Don’t want to manage your own [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] or Amazon make once mundane and expensive business processes cheap. Store your customer data on Amazon’s S3 storage service; buy computer [processing] power on demand via Amazon EC2. Don’t want to manage your own [...]</p>
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		<title>By: Amazon S3 Plugin - WPZine</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-676158</link>
		<dc:creator>Amazon S3 Plugin - WPZine</dc:creator>
		<pubDate>Tue, 13 Nov 2007 02:31:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-676158</guid>
		<description>&lt;p&gt;[...] up the infrastructure for a content delivery network. Startup companies are embracing it for their online storage solution, and even bloggers are starting to use it to host their images and other static media (such as mp3 [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] up the infrastructure for a content delivery network. Startup companies are embracing it for their online storage solution, and even bloggers are starting to use it to host their images and other static media (such as mp3 [...]</p>
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		<title>By: Geek Synapse &#187; Blog Archives &#187; Amazon Web Services: EC2</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-448385</link>
		<dc:creator>Geek Synapse &#187; Blog Archives &#187; Amazon Web Services: EC2</dc:creator>
		<pubDate>Tue, 14 Aug 2007 17:27:40 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-448385</guid>
		<description>&lt;p&gt;[...] a flickr/youtube clone). Who knows? Maybe Amazon just started EC2 when they realized about all that people moving his heavy content to [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] a flickr/youtube clone). Who knows? Maybe Amazon just started EC2 when they realized about all that people moving his heavy content to [...]</p>
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		<title>By: Web Strategy by Jeremiah &#187; Uploading your life and business to the web? A conversation with Hitachi and Arcscale at Mixer 2.0</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-389060</link>
		<dc:creator>Web Strategy by Jeremiah &#187; Uploading your life and business to the web? A conversation with Hitachi and Arcscale at Mixer 2.0</dc:creator>
		<pubDate>Fri, 27 Jul 2007 13:17:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-389060</guid>
		<description>&lt;p&gt;[...] solutions. And even some of the big players like Amazon that have emerged in the storage space, serving Smugmug, and the massive virtual world SecondLife doesn&#8217;t have a storage footprint in a datacenter, [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] solutions. And even some of the big players like Amazon that have emerged in the storage space, serving Smugmug, and the massive virtual world SecondLife doesn&#8217;t have a storage footprint in a datacenter, [...]</p>
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	<item>
		<title>By: tech blog » 40 Terabytes More Data For Amazon S3</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-342835</link>
		<dc:creator>tech blog » 40 Terabytes More Data For Amazon S3</dc:creator>
		<pubDate>Fri, 13 Jul 2007 11:13:08 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-342835</guid>
		<description>&lt;p&gt;[...] also racking up a number of passionate users who swear by it for reliability and cost savings. Phanfare is just the most recent example, albeit [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] also racking up a number of passionate users who swear by it for reliability and cost savings. Phanfare is just the most recent example, albeit [...]</p>
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		<title>By: Just a random blog !</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-342451</link>
		<dc:creator>Just a random blog !</dc:creator>
		<pubDate>Fri, 13 Jul 2007 09:20:07 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-342451</guid>
		<description>&lt;p&gt;[...] also racking up a number of passionate users who swear by it for reliability and cost savings. Phanfare is just the most recent example, albeit [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] also racking up a number of passionate users who swear by it for reliability and cost savings. Phanfare is just the most recent example, albeit [...]</p>
]]></content:encoded>
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		<title>By: 40 Terabytes More Data For Amazon S3</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-342155</link>
		<dc:creator>40 Terabytes More Data For Amazon S3</dc:creator>
		<pubDate>Fri, 13 Jul 2007 07:38:10 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-342155</guid>
		<description>&lt;p&gt;[...] also racking up a number of passionate users who swear by it for reliability and cost savings. Phanfare is just the most recent example, albeit [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] also racking up a number of passionate users who swear by it for reliability and cost savings. Phanfare is just the most recent example, albeit [...]</p>
]]></content:encoded>
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		<title>By: Implementation Focus: SmugMug &#187; Yahoo! User Interface Blog</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-57212</link>
		<dc:creator>Implementation Focus: SmugMug &#187; Yahoo! User Interface Blog</dc:creator>
		<pubDate>Tue, 15 May 2007 04:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-57212</guid>
		<description>&lt;p&gt;[...] presentation of their photographic assets. Headquartered in Mountain View, SmugMug has gotten a lot of press for its incorporation of Amazon&#8217;s S3 storage service, but its model is creative on a number [...]&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>[...] presentation of their photographic assets. Headquartered in Mountain View, SmugMug has gotten a lot of press for its incorporation of Amazon&#8217;s S3 storage service, but its model is creative on a number [...]</p>
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		<title>By: GigaOM &#187; Small is The New Big</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-57210</link>
		<dc:creator>GigaOM &#187; Small is The New Big</dc:creator>
		<pubDate>Fri, 04 May 2007 07:01:48 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-57210</guid>
		<description>&lt;p&gt;[...] or Amazon make once mundane and expensive business processes cheap. Store your customer data on Amazon&#8217;s S3 storage service; buy computer [processing] power on demand via Amazon EC2. Don&#8217;t want to manage your own [...]&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>[...] or Amazon make once mundane and expensive business processes cheap. Store your customer data on Amazon&#8217;s S3 storage service; buy computer [processing] power on demand via Amazon EC2. Don&#8217;t want to manage your own [...]</p>
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		<title>By: Open Source CMS</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-57208</link>
		<dc:creator>Open Source CMS</dc:creator>
		<pubDate>Sat, 28 Oct 2006 14:51:37 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-57208</guid>
		<description>&lt;p&gt;It would be great to see one of the open source web cms providers tap into S3 as a repository for  content. For small/med businesses this would provide cheap data protection and an object caching layer would address performance and bandwidth cost concerns.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>It would be great to see one of the open source web cms providers tap into S3 as a repository for  content. For small/med businesses this would provide cheap data protection and an object caching layer would address performance and bandwidth cost concerns.</p>
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		<title>By: WCF Community Bloggers</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-57205</link>
		<dc:creator>WCF Community Bloggers</dc:creator>
		<pubDate>Sat, 21 Oct 2006 22:24:12 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-57205</guid>
		<description>&lt;p&gt;&lt;strong&gt;Amazon's SQS (Simple Queue Service) released today&#8230;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;On the back of the growing successof Amazon&#8217;s amazing S3 service, today they have just announced&#8230;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p><strong>Amazon&#8217;s SQS (Simple Queue Service) released today&#8230;</strong></p>
<p>On the back of the growing successof Amazon&rsquo;s amazing S3 service, today they have just announced&#8230;</p>
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		<title>By: corporaterat</title>
		<link>http://gigaom.com/2006/07/13/startups-embracing-amazon-s3/#comment-57202</link>
		<dc:creator>corporaterat</dc:creator>
		<pubDate>Thu, 24 Aug 2006 17:38:53 +0000</pubDate>
		<guid isPermaLink="false">http://gigaom.wordpress.com/2006/07/13/startups-embracing-amazon-s3/#comment-57202</guid>
		<description>&lt;p&gt;Amazon is not in this to make stellar profits from on-demand-infrastructure. Commoditization of hardware will add to their margin, introduction of newer services to allay competition will eat at their margins, making this a balanced game of keeping customers at any cost.&lt;/p&gt;

&lt;p&gt;The bigger game, just like Google, is to have more customers use their infrastructure to pass/share their data, leading to better personalized services. That is where the end-goal resides.&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Amazon is not in this to make stellar profits from on-demand-infrastructure. Commoditization of hardware will add to their margin, introduction of newer services to allay competition will eat at their margins, making this a balanced game of keeping customers at any cost.</p>
<p>The bigger game, just like Google, is to have more customers use their infrastructure to pass/share their data, leading to better personalized services. That is where the end-goal resides.</p>
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