That African Americans spend a lot on wireless services shouldn’t surprise anyone in the industry, but there’s some statistics here from Arbitron.
“The group has $760 billion in spending power and has increasing buying power in a number of areas. Buying strength in housing, automobiles and wireless services, it said, are particularly notable…”Black consumers are among the nation’s highest spenders in the cellular category. They are 13 percent more likely than the average consumer to spend $150 or more monthly on cellular service. Black consumers are 16 percent more likely to plan to switch cellular carriers during the next year,” the study said.”
The study also found that Cingular was the most popular carrier in the coveted 18-34 age bracket with 21% of respondents saying they prefered Cingular, followed by Verizon (12%), Sprint (10%), T-Mobile (8%) and Nextel (4%). Surprisingly, the most preferred handset brand was Sanyo, followed by Panasonic, Sony Ericsson, Audiovox and BlackBerry. I would have thought Motorola would be at the top of the list, or at least in the top 5. It’s the biggest selling handset brand in the US and it’s still got some buzz from the Razr (although that buzz is dying away).