NYTimes.com is actively recruiting for a smart, go-getter to fill the position of Manager of Site Analytics. The Manager of Site Analytics will be responsible for reporting and analyzing web site data for the product, editorial and consumer marketing teams. The manager will be responsible for the evaluation, development and management of internal data sources and working with key stakeholders to translate business needs into reporting requirements. The position requires an individual that can look at the business strategically and respond to the daily operating needs of a metrics driven organization.
— Define and measure key metrics related to business performance and marketing campaigns. Includes heavy use of Omniture and other internal Web analytical software.
— Provide research, analysis and formal reporting in support of current and developing business initiatives, including online subscription services. Assist in evaluating the quantitative benefits of new business initiatives by having a thorough understanding of online customer behaviors.
— Using data from reporting suite and e-commerce platform to analyze web site performance and trends, click stream path analysis, conversion rates, retention, and customer life time value.
— Participate in site re-designs and enhancements as a measurements expert, identifying reporting requirements, monitoring the reporting implementation and evaluating post-launch metrics.
Contact: To apply please send cover note and salary req to: firstname.lastname@example.org