Germany’s mobile communications industry has introduced a code of practice for mobile content services. This is intended to promote consumer protection and to ensure price and product portfolio transparency. Prof. Dr. Jo Groebel will act as trustee, and he will be monitoring adherence to the rules. For instance, when a customer asks to subscribe to a service, he is sent a text message asking him to confirm the conclusion of a contract. The text message includes details on price and provider. The contract only enters into force when the subscriber has provided confirmation. It will apply several consumer protection rules.
(I think such a step is required in many countries including India, where I live. Operators tend to take customers for granted in the case of mobile content subscription, which needs to change.)