Summary:

Cingular Wireless is the official wireless sponsor of Vans Warped Tour 2006, and it’s not getting just brand recognition for the sponsorship…

Cingular Wireless is the official wireless sponsor of Vans Warped Tour 2006, and it’s not getting just brand recognition for the sponsorship money…
It’s teaming up with InfoSpace to offer opt-in information about the tour such as band line-ups and autograph session schedules, as well as selling “Vans Warped Tour artist ringtones and live tones, for $2.49, as well as exclusive graphics for $1.49″.
It’s also wrangled a “VIP Entrance” where Cingular customers get express entrance into the venue by showing their Cingular phones, a Cingular signing stage and Artist Alerts — “Cingular customers get a heads up on their handset about when an artist will appear and how to win a chance to ‘skip the line’ at the signing stage to meet their favorite bands.”

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