Summary:

The Shosteck Group has released a study predicting that the global mobile advertising market could grow to US$9.6 billion by 2010, although…

The Shosteck Group has released a study predicting that the global mobile advertising market could grow to US$9.6 billion by 2010, although this was under the “most optimistic” scenario. That being said, “the study demonstrates that the market may not generate huge revenues directly for mobile operators – less than US$2 billion by 2010 – but could facilitate the development of a much healthier mobile Internet, from which mobile operators can benefit”.

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